Manjuswari Pokharel MBA Fall 2009 The Evolution of Strategy at Proctor & Gamble Proctor and Gamble was established in 1837 and was one of the largest manufacturers of customer products. It has operations in 80 countries and employs 100‚000 people globally. It established its first foreign plant in 1915 in Canada and the company’s first subsidiary was established in 1930s in Britain. The business expanded to many countries by 50s and 60s. By the late 1970s‚ P&G had a decentralized market with
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Case study : Proctor and Gamble Can you name the best marketing company in the world? It is a very difficult question. Too often we confuse big revenues‚ innovative products‚ famous brands or remarkable ad campaigns with marketing excellence. Don ’t get me wrong: all of the above are wonderful corporate assets‚ but they do not necessarily denote marketing excellence. A truly great marketing organisation displays excellence in all fields of our discipline. And that is why I have no hesitation in
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1 BRAND EQUITY OF PROCTOR & GAMBLE Introduction This paper will answer question regarding the marketing strategy and case study of Proctor & Gamble. Proctor & Gamble Success Factor P&G has a global leader position in the consumer goods industry with many well known premium products in its portfolio like: - Fabric and Home Care: Tide‚ Cascade - Baby‚ Feminine and Family Care: Bounty - Beauty Care: Max factor‚ Cover Girl‚ Head & Shoulders - Health Care: Crest - Food and Beverage: Folgers Coffee
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Marketing Management Case Analysis Procter & Gamble‚ Inc. Scope Group AE1: Abhinav Singh (14S601) Anima Tapadiya (14S607) Dushan Garg (14S616) Niharika G (14S628) Raviteja Palanki (14S636) Prem Sharath (14804) Procter & Gamble‚ Inc. Scope Proctor and Gamble is a leading consumer company in the world‚ operating in more than 140 countries. Their primary focus is on valuing customers by providing them with quality and branded products which adds values to customer needs. There are five operating
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I. Situational Analysis a. Industry: Canadian Mouthwash Market i. Size 1. Retail Sales: a. 1988 = $60.2 million b. 1989 = $65. 4 million c. 1990 = $68.6 million 2. Unit sales: d. 1988 = 1‚197‚000 e. 1989 = 1‚294‚000 f. 1990 = 1‚358‚000 ii. Nature of competition 3. Addition of new ingredients in mouthwash products 4. Mouthwash
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Procter & Gamble General Description Business Description (a) Procter and Gamble (P&G) is a corporation committed to the simple idea of improving the lives of the world’s consumers every day. P&G grows by touching and improving more consumers’ lives in more parts of the world. The company’s products extend and distribute to 180 countries around the world. Product Line P&G products exist to assist and relieve workload for consumers in three main aspects of everyday life. They have classified
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Case Analysis: Procter & Gamble‚ Inc.: Scope Problem Statement Procter and Gamble’s mouthwash product‚ Scope‚ had a 32% share of the Canadian mouthwash market in 1990. However‚ Plax‚ a new category pre-brushing mouthwash launched in 1998‚ poses a continuing threat to Scope market share. In early 1991‚ Procter and Gamble’s brand manager for Scope‚ Gwen Hearst‚ must decide on a course of action for maintaining the profitability of Scope. She is tasked with developing a three-year marketing
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P&G Case Study 10/28/09 Procter & Gamble (P&G) has a lengthy history of providing a value-driven‚ ethical workplace culture. Product globalization created threatening issues to their success during the early 1990s. It was determined by company leadership in the mid-90s‚ that it was necessary to change the workplace product development model in order to remain highly competitive in the global economy. P&G had a reputation of fair treatment of employees‚ including being one of the first
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Secret Proctor & Gamble Figure Secret Line Since 1956 Proctor & Gamble has been selling the Secret Brand deodorant. This deodorant is marketed as an antiperspirant/deodorant and is targeted and manufactured just for women. Our cultural and social environment create a pressure to smell good and be sweat free‚ thus we use deodorants. It satisfies our personal needs‚ and is a product that typically you always have and use daily. This is an item that never goes out of style; all
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Introduction: Procter & Gamble‚ known to many as simply P&G‚ is one of the most influential and world leaders in the consumer goods industries. It delivers superior products at an exceptional value that exceeds customer demands. Marketing its brand in over 140 countries‚ P&G reported net earnings of $1.6 billion in 1990; a notable $100 million of those reported earnings stemmed from its Canadian subsidiary where P&G is “recognized as a leader in the Canadian packaged-goods industry” (Kerin &
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