Daniel V. Cenia Advance Marketing Management Case Study Dr. Roberto P. Gabiola P&G Phils.‚ Inc. Statement of the Problem How to increase market share of hair conditioner and catamenials category? Major Players in the Industry 1.) LAUNDRY P&G: 46.0% Tide (33.2%) Mr. Clean (7.9%) Unilever Phils.: 32.5% Surf (19.2%) Breeze (10.7%) Peerless: 5.6% Champion (5.6%) 2.) FABRIC CONDITIONERS P&G: 63.9% Downy (63.9%) Unilever Phils.: 27.7% Comfort (27.72%) Henkel
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Team: Arun Dhavani-Mallan‚ Asharani Ramanna. Pradipta Das‚ Tsai-Hsuan Lin Kirin Case Study- Conjoint Analysis and Brand Launch Kirin can launch the following four new brands of beer (Oishii-L‚ Oishii-S‚ Tei-karorī-L and Tei-karorī-S) without changing its key attributes of “Rich full-bodied” and “No aftertaste”. Oishii-L is large pack regular beer with regular calories and Oishii-S is small pack regular beer. Tei-karorī-L is large pack beer of low calories whereas Tei-karorī-S is small pack
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Procter & Gamble: Competing with Itself – and Winning Procter & Gamble is one of the world’s [premier consumer-goods companies. Some 99 percent of all U.S. households use at least one of P&G’s over 300 brands‚ and the typical household regularly buys and uses from one to two dozen P&G brands. P&G sells multiple brands of laundry detergent‚ bath soap‚ shampoo‚ dishwashing detergent‚ tissues and paper towels‚ deodorant‚ fabric softener‚ cosmetics‚ and disposable diapers worldwide. Moreover‚ P&G
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Case Questions 1.Evaluate the wisdom of Tambrands becoming part of Procter & Gamble. Tambrands becoming part of Procter & Gamble was a wise decision because Tambrands‚ being that is was a single-product company‚ would be risky to pursue in a global campaign and to build a global distribution network all at the same time. Tambrands could not continue to be profitable if it were to launch this global marketing program was alone. The decision to become apart of P&G benefited both sides by putting
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Procter & Gamble‚ Inc. Scope Company Background Scope is a major brand in the health care division of Procter & Gamble‚ Inc. that has historically competed on the basis of delivering fresh breath and killing germs. Scope was the first brand to compete with both protection against bad breath and better taste‚ and entered the mouthwash market in 1967 to compete with Listerine. After company market research in 1990‚ Scope managers could see that in Canadian households mouthwash was used on average
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A Character Analysis of John Proctor In order to maintain one’s dignity‚ one must assume the responsibility for one’s actions whatever the outcome. In Arthur Miller’s play “ The Crucible‚” John Proctor is a flawed character at the beginning of the play‚ but by the end he redeems himself and pays the ultimate price because he chooses to act by striving to uphold justice for his wife‚ his friends and himself. The righteous nature of John Proctor to always seek the truth and denounce those who abuse
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Proctor Acura - Used Inventory Page One of the biggest problems faced by anyone looking for used cars for sale in Tallahassee concerns choice. It’s not that there aren’t enough used Tallahassee used car dealers to choose from‚ but that there are too many. At Proctor Acura‚ we are proud to say that we have one of the largest selections of certified pre-owned Acura vehicles and top quality used cars for sale in the Tallahassee and Quincy‚ FL area. Not only will you find you we have an amazing selection
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organization gave a greater focus on product division rather than individual brands‚ and centralized functions like sales and R&D which would give a better support to products categories without cannibalizing their own business. The European Shift. In Europe the market was very different to the one in the US. There was a very heterogeneous market with many different countries‚ cultures and regulations which translated in different types of consumers with different needs. In order to accommodate that heterogeneous
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Q1. Should Insight be launched in Open World 2000? Pros: 1. First mover advantage. 2. Delaying the launch probably would result with competition coming up with similar product. 3. Mass propaganda possible via Open world. Less marketing expense (presently that is one of the key expense areas for Precise). Cons 1. No proper user interface – would hamper the reputation of the product and company as a whole (something for which they have stood for ). 2. Since the roll out will be
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Proctor and Gamble Overview Proctor and Gamble (P&G) was incorporated in 1905 in Cincinnati‚ Ohio and is still headquartered there today. It is the twenty-fifth largest company in the United States by revenue‚ and employs 138‚000 worldwide. P&G competes in the consumer goods industry‚ and boasts ownership of over 250 brands including Gillette‚ Bounty‚ Tide‚ IAMS‚ and Crest. Its products can be found in more than 180 countries around the world. P&G first became an international company when
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