Marketing Plan for the launch of “OSAMAX ” Current market situation Nepalese Pharmaceutical market and its marketing practices is complex to understand. With no such specific guidelines and policies from its regulatory body DDA‚ Nepalese pharmaceuticals feel the gap for visionary support from government. Though the country is self reliant in various categories the chunk of market share is still being enjoyed by foreign and Indian companies due to the lack of specific guidelines. Nepal pharmaceutical
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Center SOLVENCIA Country Risk Case Study © CCMP-2008 Country Risk Analysis : Solvencia & Casino Bank- Bouchet Michel-H‚ CERAM Global Finance Center TABLE of Contents 1. Case Presentation and Introduction- Pedagogical support note 2. Country risk case study: Solvencia and Casino Bank 3. Excel spreadsheet 4. Annex: questions and answers regarding international bond issue and country risk 5. Case correction 1: Final Country Risk Report 6. Case Correction 2: Excel spreadsheets‚
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Siemens Keep Knowledge Management Booming A review of Siemens Management Case Study Latasha Smith National University November 03‚ 2012 A review of Siemens Management Case Study 1. How did Siemens knowledge management system evolve? Siemens knowledge management system evolved into a formalized information system that is readily available to any employee regardless of title‚ rank‚ or position. The new implemented KMS allowed Siemens to leverage and manage the many skills
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Fascism in Europe Fascism is a militant political movement that emphasizes on loyalty to the state and obedience to its leader. Promises to restore economy‚ punish those who created the problems and return national pride!! ▪ Often held mass rallies‚ uniforms and special salutes ▪ Limited personal rights ▪ State was supreme ▪ Conservative‚ right wing party that grows from the middle class Italy- Benito Mussolini Post WWI problems: ▪ Rising inflation (prices) ▪
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MEDIEVAL EUROPE – CRIME AND PUNISHMENT MEDIEVAL LIFE Throughout the medieval period it was believed that the only way to keep order was to make sure that the people were scared of the punishments given for crimes committed. For this reason all crimes from stealing to murder had harsh punishments. Although there were gaols‚ they were generally used to hold a prisoner awaiting trial rather than as a means of punishment. Fines‚ shaming (being placed in stocks)‚ mutilation (cutting off a part of the
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CEMS Case Study “L’Oréal (A): Fighting the Shampoo Battle” Case Study “L’Oréal (A): Fighting the Shampoo Battle” At the end of June 1997‚ L’Oréal’s Chairman and CEO‚ Lindsay Owen-Jones‚ called a meeting to study the European shampoo market. Although L’Oréal had several shampoo brands‚ among them Elsève‚ the shampoo market had never been one of the company’s main priorities because margins were extremely narrow. In addition to that‚ consumers perceived very few differences and therefore
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Head & shoulder a brand owned by Proctor & Gamble was established in the 1950’s and has strived to create a formula for a shampoo that can get rid of dandruff (Headandshoulders 2011). Head & Shoulders differentiate from other brands because it does not only just help eliminate dandruff it also helps maintain the basic needs of people’s hair such as fighting of dryness‚ relieving of irritation‚ control of oil and maintenance of silky hair. Head & Shoulders was recommended by 82% of its members of
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Prostitution in Europe The world’s largest trade‚ prostitution‚ has always found ways to overcome the legal attempts to suppress it. Prostitution has become one of the most common trades throughout the world. Many poor countries have turned to prostitution as an outlet from their economic difficulties. It is the easiest from of labor for those who do not have a proper education or the economic background to join the legal labor force. Many men and women have found this line of work
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Case 44 Proctor and Gamble: Always/Whisper SPADE Situation A brand is the identity of a specific product‚ service‚ or business. A brand can take many forms‚ including a name‚ sign‚ symbol‚ color combination or slogan. The word brand began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product‚ company
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Tanishq Tanishq opened it’s pilot store in Chennai in 1996. Launch strategy: Create a brand in an environment where there were no/very little national brand presense. Challenge the age old jewelers word with TATA’s guaranteed purity. It exploded the market with information and facts regarding impurity of gold. It introduced technology-backed challenge in a category completely governed by individual trust Strategy had two parts: 1. To provide a point of differentiation in a highly commoditized
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