NEW-PRODUCT DEVELOPMENT IN TOURISM COMPANIES CASE STUDIES ON NATURE-BASED ACTIVITY OPERATORS Raija Komppula University of Joensuu Department of Economics Box 111 FIN-80101 JOENSUU Raija.Komppula@joensuu.fi ABSTRACT New product development in tourism companies has been a nearly ignored theme in tourism marketing literature. Research on product development has in major studies handled destinations‚ development of resorts or sites as a total tourist product. This paper will introduce two case
Premium Marketing New product development Service system
Analysis of an essay A nice cup of tea By: George Orwell Submitted by: submitted to: Vincent B. Reyes Mme. Cecilia III-Justice Valdez A nice cup of tea If you look up ‘tea’ in the first cookery book that comes to hand you will probably find that it is unmentioned; or at most you will find a few lines of sketchy instructions which give no ruling on several ofthe most important points. This is curious‚ not only because tea is one of the main
Premium Tea Coffee Caffeine
School of Business and Management Xavier University – Ateneo de Cagayan Case Analysis No. 1 The Vice President‚ the Product Manager and the Misunderstanding Alma Frances R. Hortelano‚ MBA‚ DCM Dynamics of Management - MBA 111B Submitted by: Ian Rodel G. Nercuit CASE # 1: The Vice President‚ the Product Manager‚ and the Misunderstanding I. Viewpoint Human Resource II. Statement of the Problem It is apparent that managerial roles were not properly exercised by each
Premium Management
Individual Project: Calbee Potato Chips (FMCG) (a) Define Category: Category for Calbee potato chip would be Product Category and the product falls under potato chip snack industry. This report will be specifically be looking at only the potato chip snack industry and will be observing other competing products with same features. Additionally‚ no other snack industries will be discussed in this report; such as‚ apples‚ pies and cakes etc. When observing the snack market‚ potato chips can form
Premium Potato chip
February 5‚ 2013 ENG 401 Word Count: 1705 Analysis Essay Since the first GI Bill was passed after World War II‚ the number of universities in the United States has been steadily increasing. Currently there are more than 4000 college-like institutions in the United States. Public policy has made higher education more reachable than it was in the past. For example‚ by creating federal student loan programs have been created so everyone has an equal opportunity to attend college‚ if they
Premium Higher education Academic degree
The product-process matrix‚ developed by Hayes and Wheelwright in 1979 was designed to show the trade-offs in operations and marketing by linking product plans and process choices. The model is based on traditional trade-offs evident in a single manufacturing facility environment. The product-process matrix has been empirically tested‚ but improvements in operations flexibility by applying advanced technologies have caused many to question the model’s continued validity. In recent years‚ the environment
Premium Supply chain management Supply chain Manufacturing
NEW PRODUCT LAUNCH: UB GROUP – SOFT DRINK “MIST” COMPANY OVERVIEW United Breweries Limited (UBL) - has assumed undisputed market leadership with a national market share in excess of 50%. Through a process of aggressive acquisition and market penetration‚ The UB Group today controls 60% of the total manufacturing capacity for Beer in India. The flagship brand‚ Kingfisher is now sold in over 52 countries worldwide having received many accolades for its quality. MACRO-ENVIRONMENTAL ANALYSIS
Premium Alcoholic beverage Marketing United Breweries Group
Analysis Essay: “Shooting an Elephant” by George Orwell How we choose to govern ourselves has taken many forms throughout world history. From dictatorships to democracies‚ the rulers and the ruled struggle for power. This struggle was a topic Orwell wrote about often‚ including his essay “Shooting an Elephant.” Leaders are always seeking ways to maintain control over the people and in some societies this has resulted in very authoritarian rulers. The notion that individual thought is dangerous
Premium Burma George Orwell British Empire
I. Executive Summary The Clorox Company is about to enter a new product market by launching a faucet mounted filter system in order to maintain its dominance in the water filtration business. To do this in a successful way‚ Clorox has to conquer this market with the right entry strategy. Main goal is therefore to gain market share by targeting the right customer segment and make an appropriate marketing investment. Also the previous pitcher market leadership must be maintained. The biggest
Premium Marketing Procter & Gamble Brand
|Case 9 | |Performance Boating Products‚ Inc. | Performance Boating Products‚ Inc I. Situation Analysis • Performance Boating Products‚ Inc (PBP) manufactures attachments for boat hulls and motors that aid watercraft in reducing drag and maintaining ‘plane’. • PBP attachments can be integrated as part of new
Premium Net present value Discounted cash flow Internal rate of return