Introduction In this assignment‚ I am going to invent a product‚ examine all the environmental aspects surrounding it and relate them to the micro and macro environments. I will then carry out a SWOT analysis and an environmental analysis and then draw a number of conclusions and recommendations for my imaginary company. My product I have chosen to invent a product for which there seems to be a market‚ or at least‚ there is no similar existing product. It is a conventional swivel clothesline‚ but with
Premium Marketing Anxiety SWOT analysis
challenges in sales and distribution of the product. Key Issues & Market Segments Based on our analysis‚ the key factors inhibiting sales are: ▪ Poor to non-existent awareness of the Aqualisa brand and of the Quartz shower among customers‚ plumbers and developers ▪ Plumbers‚ who play a key decision-making role in 73% of purchases‚ are resistant to change and often perceive the Quartz as unreliable‚ based on experiences with similar products ▪ Correctly identifying the target market
Premium Marketing Decision making
There are several general ways to differentiate sex-typed products: these strategies are called product gender positioning strategies. Male Sex Roles The traditional view of the male was a tough‚ aggressive‚ muscular man who enjoys “manly” sports and activities. But this role is evolving: 1. Many men are now shown as more sensitive 2. More free in clothing choices or raising children 3. Also rebelling against being shown as sex objects. 4. And more and more showing strong
Premium Gender
Services Marketing in the Hospitality Economy: An exploratory study Fotis C. Kitsios Technical University of Crete‚ Dept. of Production Engineering and Management‚ Chania‚ Greece Paper prepared for presentation at the 98 th EAAE Seminar ‘Marketing Dynamics within the Global Trading System: New Perspective s’‚ Chania‚ Crete‚ Greece as in: 29 June – 2 July‚ 2006 Copyright 2006 by [Fotis C. Kitsios]. All rights reserved. Readers may make verbatim copies of this document for non - com mercial
Premium Tourism
Services Marketing Mix Services Marketing Mix refers to the combination of marketing activities an organization engages in to promote and sell intangible services‚ as opposed to tangible products. Marketing professionals and specialist use many tactics to attract and retain their customers. These activities comprise of different concepts‚ the most important one being the marketing mix. Marketing strategy is integrated with the marketing program‚ or marketing mix. The marketing mix traditionally
Premium Marketing
Electronic Commerce: Products and Services Learning Objectives Upon completion of this chapter‚ you will be able to: 1. Describe electronic retailing (e-tailing) and its characteristics. 2. Define and describe the primary e-tailing business models. 3. Describe how online travel and tourism services operate and their impact on the industry. 4. Discuss the online employment market‚ including its participants‚ benefits‚ and limitations. 5. Describe online real estate services. 6. Discuss
Premium Electronic commerce Online shopping
PETROLEUM PRODUCTS MARKETING INDUSTRY IN NIGERIA: WHAT ARE THE ISSUES? ABSTRACT: The process of getting petroleum products off refineries and getting them to the costumer has become one of the biggest industries in the energy sector‚ with so much economic implications. Interestingly‚ petroleum products market is quite unique from the crude oil market‚ owing to the scale of operations‚ unique demand and market size. Petroleum products marketing
Premium Petroleum
CHAPTER 4 PRODUCT and SERVICE DESIGN 1. Why is product or service design strategically important? For the success and prosperity of an organization. It has an impact on future activities. Consequently decisions in this area of the most fundamental that managers must make. 2. List some of the things that product and service design does. 1) Translates customer wants and needs into product and service requirements. (marketing‚ operations) 2) Develop new products and services
Premium Design Engineering
BANKING SERVICE MARKETING MIX SERVICE MARKETING MIX ELEMENT The service marketing mix comprises off the 7p’s. These include: * Product * Price * Place * Promotion * People * Process * Physical evidence. PRODUCT: 1. BANK PRODUCTS (A)DEPOSITS: savings‚ current‚ fixed etc. (B)ADVANCES: (1) FUND ORIENTED: a. Term loan‚ b. Clean loan‚ c. Bill discounting‚ d. Advances‚ e. Pre-shipment finance‚ f. Post-shipment finance‚ g. Secured and unsecured lines of credit
Premium Bank Marketing
There are many products sold which can be classified as inherently dangerous. If one thinks about it‚ almost every product sold or and marketed if used in the wrong way could be harmful to oneself. Inherently dangerous products are those that even if the buyer uses it properly it can be harmful. As we saw in the video guns are an inherently dangerous product‚ they are meant to kill. The sale of guns is an issue because of the fact they might get into the wrong hands but I feel what is really
Premium Firearm Advertising Gun