Hinduja‚ our guide at Emergent Meditech (I) Pvt. Ltd. for his constant encouragement and continuous help in terms of suggestion‚ guidance and expertise during my summer internship. Also‚ I am thankful toMiss. Nisha ‚ Ms. Akansha and Mr. Arshad Marketing team at Emergent Meditech‚ for giving me the moral support and helping me to accomplish the training successfully. I sincerely express my thanks to my internal guide Dr.Suhas Tambe for his valuable guidance and timely suggestions. I am indebted
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Services Marketing A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased‚ and cannot be owned since is quickly perishes. A person could go to a café one day and have excellent service‚ and then return the next day and have a poor experience. So often marketers talk about the nature
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term “marketing mix” could suggest that marketing managers are mixers of ingredients. Is that perspective a recipe for success when employing the 7 Ps to develop a services marketing strategy? The marketing mix is a business tool used in marketing products. The marketing mix is often crucial when determining a product or brand’s unique selling point‚ meaning that the unique quality that differentiates a product from its competitors‚ and is often synonymous with the 4 Ps: price‚ product‚ promotion
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you switch on the TV and you will see some products being pushed on you with some assurance. This is advertising. Your mind is being sold to these advertisers. Advertising is the promotion of product or services. This gives companies a way to expose their products to people and hence maximize their sales. With out advertisement not a single farm or company can grow in this world of competition. Every time you switch on the TV and you will see some products being pushed on you with some assurance. This
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Services marketing-103038 Part A 1. Services marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing a service-base business is different from marketing a goods-base business. There are several major differences‚ including: 1. The buyer purchases are intangible 2. The service may be based on the reputation of a single person 3. It’s more difficult to compare the quality of similar services 4. The buyer cannot return the
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Introduction Lusch et al. (2007) describe as marketing emerged in the beginning of the 20th century‚ it embraced the goods-dominant (G-D) logic. The concept of the Four Ps of marketing mix – product‚ price‚ place and promotion became treated as the basic model at that time. (Grönroos‚ 1989) Today‚ this paradigm is beginning to lose its position. Service marketing is one leading new approach to marketing. Four main characteristics of services defined by Kotler et al. (2009) are intangible‚ perishable
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SUMMER TRAINING PROJECT REPORT ON SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS PRODUCTS & SERVICES |TRAINING SUPERVISOR |SUBMITTED BY:- | | |GURPREET SINGH | |( BRANCH SALES MANAGER) |ENROLLMENT
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Introduction to Services Marketing In general‚ goods can be defined as objects‚ devices‚ or things‚ whereas products refer to both goods and services. A service is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product. The distinction between goods and services is not perfectly clear. Service is the sum of all encounters between a customer and a service provider
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Service Marketing 10MBAMM314 Syllabus Module I Introduction to services: What are services‚ Why service marketing‚ Difference in goods and service in marketing‚ Myths about services‚ Concept of service marketing triangle‚ Service marketing mix‚ GAP models of service quality Module II Consumer behaviour in services: Search‚ Experience and Credence property‚ Customer expectation of services‚ Two levels of expectation‚ Zone of tolerance‚ Factors influencing customer expectation of services Customer
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Master thesis Fall 2009 Kristianstad University MBA International Marketing Cause Related Marketing Writer Valentina Alcheva Yonggang Cai Lingyan Zhao Supervisor Christer Ekelund Examiner Håkan Pihl I Abstract American Express initiated a new marketing strategy twenty-five years ago. For every new card user the company donated one cent for the recovery
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