Conclusion 8 Reference 9 Executive Summary The purpose of this analysis report is to provide an insight into SUBWAYS consumer insights. Based on critically analysing SUBWAYS current Target market their needs‚ wants and beliefs those strategic findings will help the account management team prepare the presentation for the communication strategy recommendation on October 2012 SUBWAY is a well-known fast food franchise that had recently won the award for the most trust fast food brand in New Zealand
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TARGET AUDIENCE Subway took its journey from a single outlet in Perth and now has a target market of young Australian consumers that is more nutrition conscious and focuses on having healthy food as opposed to burgers or fries. It happens to be the undisputed market leader in the category of sandwiches while it has a competitive edge over others in terms of having ten times more locations than any other brand. By the year‚ 1993‚ Subway had opened up 8‚400 stores with most of them being in North
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What market segment (s) seems to be served by Subway? Why do you think so? Subway seem to be serving mainly young people. It’s positioned as a fast food chain that serves fresh food to it’s target customer mainly comprises of young individuals focused towards healthy diet. Majority of their target customer lies on this age group between 16-39. The tagline “Eat Fresh” highlighting the actual positioning the business has maintained. There are different segment of young people. First are the
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as the wind blew it back and forth‚ as she walked down the steps leading to the subway. She was heading to an art convention downtown‚ but Ruby had an eerie feeling about taking the subway a extremely creepy eerie feeling‚ because she always took a taxi. Rumors said that the subway was full of creepy bugs‚ blood‚ mask people all types of things‚ but she didn’t believe it soon Ruby finally made her way onto the subway‚ her stomach rumbled as if a lion and drum were in her stomach and her head spun
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Can I make you some sandwiches? Clyde was walking around town one day with his friends. They were all extremely hungry. Then Nick suggested he knew the perfect place to fill the rumbling stomachs. Subway! This restaurant pleases all of its customers because of its delicious selections‚ nutritious menu‚ and excellent staff. It is extremely satisfying. Because of its delectable choices‚ this eatery fulfills their clients’ wants and needs. With all of the subs they have you can choose any topping
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the subways. It is unclear whether this concept made way to New York City on purpose or if it was an accident. Shortly after the CORNBREAD and COOL EARL effort‚ the Washington Heights section of Manhattan was giving birth to new writers. In 1971 The New York Times published an article on one of these
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For years‚ Subway attracted and held onto customers through a reward system known as the Sub Club. How did this system work? Basically‚ Subway gave its patrons business-sized cards with tiny stamps on them. Every time a card filled up with stamps‚ the patron earned a free meal. Unfortunately‚ Subway had to discontinue the Sub Club‚ much to the dismay of its loyal customers. The reason? Fraud. The availability of cheaper home laser printers and multimedia personal computers has made counterfeiting
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Also‚ please tell us more about your professional background and education. Please include a current resume or CV. -CV Attached 2) Provide a detailed description of how you see yourself as a SUBWAY franchisee. List your duties and responsibilities‚ both short-term and long-range. -As a subway franchisee I do not see myself as a business owner but as a member of a team that is willing to work hard in order to achieve the goals and targets we set ourselves according to our 5 year business
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“This life he could take so easily and break across his knee like a stick.” This excerpt describes the overall perception of the speaker throughout “On the Subway”‚ written by Sharon Olds. Using descriptive language‚ the poem determines the speaker’s perception. The speaker’s fears of the stranger sitting across from her become the reader’s also by her comments and use of descriptive language. The speaker communicates the stranger’s capabilities over her life more than once in the poem. “.
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Subway Restaurant Overview Our organisational analysis focuses on Subway Corporation‚ a submarine sandwich Franchise which is the fastest growing fast food franchise in the world. The Subway headquarters is registered and operates in Connecticut USA. In 1965 Subway a private company owned by Fred Deluca set a goal of having 32 stores in 10 years. With only16 submarine sandwich shops operating in 1974‚ Mr. Delica realized that his goals were unachievable and decided to Franchise his stores
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