Product Levels: The Customer-value Hierarchy The marketers need to address five product levels. Each level adds more customer value‚and the five constitute a customer-value hierarchy. 1. Core Benefit The fundamental need or want that consumers satisfy by consuming the product or service. Example 1: In case of a car Transportation from one place to another. Example 2: The customer in search of a hotel room demand only rest and sleep from a marketer. 2. Basic Product
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Design and Materials Gili Heriawan Farahsyifa Mutiara Khansa Khaula Muhammad Rausyan Fikri Ajeng R.P. Rizki Ihza P. Designing New Medicinal Drugs • What we need to know ? • Identify the structural features of the active site for particular enzyme associated with the pathogen. • Determine the functional groups present to ensure effective binding of the drug. • Intermolecular bonds of drugs-activesite : • Hydrogen bond • Ionic attraction • Dipole-dipole forces • Van der Waals’
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I would like to immensely thank each and every one of the donors for the Marine Corps Scholarship for providing the funds for not only myself‚ but many others‚ to allow us to achieve a post-secondary education. Without their generous contributions‚ many of us would not be able to continue—or even began—our path to higher education. My gratitude cannot be expressed enough to the donors for allowing me to continue my college education. In the spring of this incoming academic year‚ I will be transferring
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life and have no freedom whatsoever? Life for captive marine animals is nothing like life in the ocean. They have lost a lot in order to fulfil the entertainment we so called get from watching them perform and getting abused in the environments they are put in. Marine animals held in captivity should be illegal‚ because they are wild animals who are being mistreated by us‚ suffer horribly everyday‚ and are being kept in tiny places. Many marine life animals have been captured from their habits and
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owner/operator of a small furniture company specializing in the manufacture of high-quality bar stools‚ has experienced a tremendous growth in demand for his products. He has standing orders for $750‚000. Consequently‚ Mr. Woody has decided to expand his organization and attack the market aggressively. His stated mission is “to manufacture world-class products that are competitive in the world market in quality‚ reliability‚ performance‚ and profitability.” He would like to create a culture where “pride‚ ownership
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Syllabus writing What is‚ what for and how to go about it Katerina Katsara Sec Ed English Teacher Board Member of ÅÊÁÄÅÂÅ A language teaching syllabus or curriculum is a design of the content and its sequence of a language programme (what-when-how) which incorporates the subject matter (what to talk about) and the linguistic matter (how to talk about it). More specifically‚ a syllabus is a teaching guideline of when and what material is to be given to the learners and how language learning is
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ANALYSIS Design and sustainability A discussion paper based on personal experience and observations* Chris Sherwin Senior Advisor‚ The Forum for the Future‚ UK ................................................................................................................................................................ ............................................................................................................................................................. worked with designers
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Design concepts in architecture: the porosity paradigm Sotirios D. Kotsopoulos 129 Franklin Street‚ # 203‚ Cambridge‚ Massachusetts 02139‚ USA; e-mail: skots@alum.mit.edu Abstract: Presented is a paradigm of how a design concept can be converted into a system of production rules to generate designs. The rules are expressed by the means of shape grammar formalism. The paradigm demonstrates how porosity a concept transferred from biology‚ medicine and organic chemistry was implemented by architect
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Marine Corps Leadership Traits The 14 leadership traits are qualities of thought and action which‚ if demonstrated in daily activities‚ help Marines earn the respect‚ confidence‚ and loyal cooperation of other Marines. It is extremely important that you understand the meaning of each leadership trait and how to develop it‚ so you know what goals to set as you work to become a good leader and a good follower. JUSTICE Definition: Justice is defined as the practice of being fair and consistent
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New Product Management Term Project HW#4 1. Select three new product concepts from HW#3 and follow the concept testing procedure to design a concept testing form for each new product concept. 從作業三中選擇三個新的產品概念，並跟隨概念測試程序來為每一個新產品概念設計一個概念測試。 2. Use the designed concept testing form in 1 and invite your classmates or colleagues (at least six) as respondents to receive concept testing interview for the three new product concepts. 使用第一題你所設計的概念測試，並邀請你的同學或同事（至少6人）作為答題者，來接受針對三個新產品概念的概念測試訪談。 3. Based
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