De Beers case In the few past years‚ the industry of diamond evolved a lot. Even if De Beers was the juggernaut of this industry‚ it has to evolve has well to keep its competitive position. What used to be its unique resources and distinctive competences and how De Beers decided to make it evolve? First of all‚ let’s studying the physical resources of De Beers. The company used to have the monopole of rough diamonds : it owned 80% of the world production 15 years ago but now it produces less
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CASE ANALYSIS OF CHANG BEER STRATEGIES Beer Chang is the number one selling beer in Thailand which was launched in 1995. The symbol of Chang beer can be spotted by distinctive green label adorned by two elephants. ‘Chang’ means elephant in Thai which resembles Chang Classic really packs a punch at 6.4% per common serve 630 ml size. For entering any foreign market a comprehensive international marketing strategy must be prepared‚ used to develop a pricing strategy. Chang beer implemented Market Strategy
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Boston Beer Background: Jim Koch was motivated and haunted by the idea of being an entrepreneur in the beer brewing business. Once upon a time his great-great-grandfather created a recipe that was full bodied‚ had a longer brewing time‚ used rare hops‚ and cost a lot more than the imports are costing. Koch saved $100‚000 and was able to acquire $140‚000 from family and friends to start up his brewery. Knowing that it would cost close to $10 million to actually open a brewery‚ Koch contracted out
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Horizontal Differentiation in the UK Coffee Shop Market “In the presence of horizontal product differentiation‚ there is a tension between the desire to weaken price competition and the desire for increased market share.” Explain this statement. Critically evaluate its implications for corporate decision-making regarding the specification of products by analysing‚ in the context of real-world industry of your choice‚ the product specification chosen to serve the same market by each of two or more
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MMBC is considering introducing a Mountain Man Light beer to attract younger drinkers to the brand. MMBC ultimately would like to reposition the brand to drive sales of Mountain Man Light to young people without eroding the core brand equity. The reason MMBC should consider doing this is because over the previous six years light beer sales in the U.S have been growing at a compound annual rate of 4% while traditional beer sales have been declining annually at the same rate. MMBC has been experiencing
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Product Differentiation: A Case study of Coca Cola Name: College: Date: Coca Cola Coca cola is a brand phenomenon known all over the world. According to Coca Cola website‚ John Pemberson and Frank Robinson established the company in 1886 when they discovered the formula in a pharmacy in Atlanta. Today a global brand Coca Cola‚ faces stiff competition from Pepsi but Coca Cola continues to be the market leader in beverage business. Coca Cola is
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for Tiger beer‚ the following personality traits of a typical brand loyal Tiger beer drinker are identified 1. Extroversion: A Tiger beer drinker is sociable and enjoys company of his/her friends. He/She likes to have a good time at parties and watch sports in a group with his/her friends. They enjoy the limelight in a gathering and can turn a boring party into a fun-filled event. Most of the advertisements in this series have a party or sporting events as the background. Tiger Beer is also an
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Price Differentiation vs. Price Discrimination Price differentiation and price discrimination: two terms used in Marketing and Economy. First of all‚ it is appropriate to make an accurate definition for both of the terms. Price differentiation is a pricing strategy that “charges different segments of customers altered prices for the same products or services.” Likewise‚ we can meet with the same definition if we look for price discrimination definition. Then‚ is there a difference between price
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chances are that Singapore Airlines and its long-serving‚ almost iconic Singapore Girl easily come to mind. Singapore Airlines has consistently been one of the most profitable airlines globally‚ and has always had the reputation of a trendsetter and industry challenger. There are several good reasons for this. Most relates directly to the strong brand management driven primarily by the Singapore Airlines boardroom and top-management‚ and the healthy brand equity as the result of a dedicated‚ professional
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The second commercial that Craig analyzed was a Miller Beer commercial. The commercial begins with a couple sitting in a booth‚ holding hands‚ as a young‚ blond waitress walks across the room. It is at this point that a man dressed as a cowboy walks into the café. The rest of the commercial from what Craig describes‚ is that the two women in the café are awe-struck by the man‚ giving the inference they are attracted to him. Craig analyzes this commercial as one using men’s women‚ meaning that the
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