The Coca Cola and Pepsi War 1. Why is the soft drink industry so profitable? * The soft drink industry remains profitable because of the market share based on Porters Five Forces. * Coke has protected its recipe for over a hundred years as a trade secret‚ and has gone to great lengths to prevent others from learning its cola formula. The company even left a billion-person market (India) to avoid revealing this information. As a result of extended histories and successful advertising
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Coke and Pepsi are the main pieces of this market. They struggle for over a century to conquer the number one position in the market‚ competing fiercely in last few years‚ following each one’s strategic decisions. Nevertheless‚ something seems to threaten the profitability of these two giants. The increasing share of non-carbonated soft drinks seems to be able to decrease the high margins that once ruled in the CSD’s industry. In this sense‚ what will the future of Coke and Pepsi be? How will
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5. References & Appendices --------------------------- 36 1. Introduction The Coca-Cola Company is the world ’s largest nonalcoholic beverage company. They own or license and market more than 500 nonalcoholic beverage brands‚ primarily sparkling beverages but also a variety of still beverages such as waters‚ juices‚ ready-to-drink teas and coffees‚ energy and sports drinks‚ and etc. Along with Coca-Cola‚ which is recognized as the world ’s most valuable brand‚ they own and market four of
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policies including “principle of indigenous availability” (Catero 2009) and “License Raj” (Nirmalya Kumar 2009). This limited free market economy made it challenging for foreign businesses to operate in India (e.g. PepsiCo had to promote under Lehar Pepsi). In 1991‚ the country’s capitalistic economic reform improved its business climate but some discriminatory protectionism laws still existed. As “political leadership openly used state-control over economic resources to maintain and exercise
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Coca Cola vs Pepsi in Bangladesh Executive summary This report provides an analysis and evaluation of the Pepsi and Coca cola in their customer segmentation models. This method of analysis includes Market Segmentation‚ Market Targeting‚ Market Positioning‚ as well as the Marketing Mix of Pepsi and Coca cola. The research draws attention to the Market segmentation of the both companies‚ while the soft drink industry has probably the widest and deepest customer base in the world and variable of Pepsi
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| PROVISIONAL TITLE |Coca Cola Vs Pepsi: how a competitive brand proliferation has determined their dominance in the global soft drink industry? | BACKGROUND | | |It is not a foreign notion that both Coca Cola and Pepsi have been competing with one another in the global soft
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PRODUCT PORTFOLIO Coca-Cola India offers a comprehensive range of beverages. They include Coca-Cola‚ Diet Coke‚ Thums Up‚ Fanta‚ Limca‚ Sprite‚ Maaza‚ Maaza Milky Delite‚ Minute Maid Pulpy Orange‚ Minute Maid Nimbu Fresh‚ Minute Maid Mixed Fruit‚ Minute Maid Apple‚ Georgia‚ Georgia Gold‚ Kinley‚ Kinley Club Soda and Burn.Some of the recent product launches that have added to the company’s product portfolio have been launch of Fanta Fun Times‚ and Nimbu Fresh. In addition in course of exploring
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Inbound logistics for the Pepsi and Coca Cola consisted of largely the same operations. Both companies purchase their own ingredients through use of future contracts (to avoid market volatility) and produce their concentrate from their own facilities. Once this is done‚ these companies send their concentrate out to bottlers upon approval of contract for bottling company. Once the bottling company receives the shipment of concentration‚ it is diluted to the correct concentration by adding the correct
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Business Elements of Pepsi & Coca-Cola Introduction The following is a comparison and contrast of the business elements based on a number of business elements like management and operations and on environmental aspects using SWOT and PEST. The two organizations chosen are Pepsi and Coca-Cola. Coca-Cola is a worldwide corporation that manufactures many different beverages. They also manufacture‚ distribute‚ and sell concentrates and syrups that are based in
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INTRODUCTION PEPSI- Pepsi Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores‚ restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern‚ North Carolina. The brand was trademarked on June 16‚ 1903. There have been many Pepsi variants produced over the years‚ including Diet Pepsi‚ Crystal Pepsi‚ Pepsi Twist‚ Pepsi Max‚ Pepsi Samba‚ Pepsi Blue‚ Pepsi Gold‚ Pepsi Holiday Spice‚ Pepsi Jazz‚ Pepsi X (available
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