毕 业 论 文（设 计） 论文（设计）题目：Zero Translation of Brand Name of Electronic Product 电子产品商标的零翻译 姓 名 魏成琪 学 号 200803000064 学 院 外国语学院 专 业 科技英语 年 级 2008 指导教师 刘世铸 2012 年 5 月 18 日 Contents Abstract……………………………………………………………………………...Ⅰ 摘要…………………………………………………………………………………..Ⅱ Introduction…………………...……………………………………………………...1 Chapter 1 Literature Review..……………………………………………………….2 1.1 Study of Du Zhengming…..…………………………………………………2 1.2 Study of Qiu Maoru......………………………………………………………2
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useful to compare to brand within the same product category. This report seeks to provide an understanding of the effectiveness on campaign strategies. In doing so‚ a critique of the contrasting creative strategy and communication objectives will be attained. An insight on target market and market partitioning approach comes into the scope of this report. Product Category The product category chosen is food/drink product‚ especially on beer product. The following two brands are both from foreign
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American Express 1. What explains the American Express card’s success over the past fifty years? 2. What challenges face the American Express card in 2008? 3. Delineate and rank in order the various growth options open to the American Express card. 4. How is an imminent economic recession likely to affect the revenues and profits of the American Express card? Red Bull 1. What created Red Bull’s success? What is the core franchise and benefit? Has the product’s positioning
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Transition: Key success factors: Awa & Peiheng (25 words) B. The internal analysis The overall results of a given industry are not revealing enough to study a company’s strategy and to explain its success. In fact‚ a group like Hermes International can distinguish itself from its direct competitors within the same industry and has competitive advantages that are themselves based on strategic capabilities. In this respect‚ it will be interesting to understand the strategic capabilities of the Hermes
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6/17/2013 What Is a Product? Products‚ Services‚ and Experiences Product is anything that can be offered in a market for attention‚ acquisition‚ use‚ or consumption that might satisfy a need or want Service is any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Experiences represent what buying the product or service will do for the customer Chapter 8 - slide 1 Copyright © 2010 Pearson Education‚ Inc. Publishing
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KEY SUCCESS FACTORS IN THE BANKING INDUSTRY. A key success factor is the thing that most affects the ability of a company to succeed in the market. A company must develop competence on its industry’s key success factors if it has to remain successful. Sound strategy incorporates efforts to be competent on all key industry success factors and to excel on at least one factor. The key success factors in the banking industry include: 1) Management – Management plays a key role in ensuring
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6 Key Success Factors in the Hospitality Industry The hotel industry’s recipe for success involves several different critical success factors. These factors decide whether or not a hotel will survive in the hospitality industry. 1. Location Location is the most important aspect when it comes to the success of a hotel. If you’re not in the right location‚ what makes you think you’ll attract customers to the wrong location? A hotel located on a highway that is rarely used is going to end up
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THE STUDY ON THE CONSUMER BRAND PREFERENCES OF FINANCIAL PRODUCTS WITH SPECIAL REFERENCE TO PROFESSIONALS IN COIMBATORE 1. Ms. Avani Shah and Dr. Narayan Baser (2012) in this paper studies the investor preference in selection of mutual fund and measures the fund sponsor quality. After the survey of 305 mutual fund investor and analyzing the results to one way ANNOVA they come to the conclusion that Funds reputation‚ Withdrawal facilities‚ brand name‚ Sponsor’s past performance in terms of risk
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Keys to Success in Managing a Black Swan Event (Ignore the Naysayers - It is Possible to Prepare) Nancy Green‚ CPCU‚ ARM Executive Vice President Strategic Account Management Aon Risk Solutions © 2011 – Aon Corporation 1 Keys to Success in Managing Black Swan Events Executive Summary The term “Black Swan” is on many people’s lips‚ and not just because the “The key to addressing lead actress in a movie by that name won an Academy Award in 2011. a Black Swan is not just While events of this type
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Practice and thought might gradually forge many an art A successful career in veterinary medicine‚ be it in academia‚ research‚ industry‚ the diagnostic laboratory‚ or private practice‚ is dependent on the individual having scientific knowledge and skills‚ and the art of using them to best effect. The art is largely one of communication: through talking‚ listening‚ writing‚ or reading; by way of body language; or through that mystical factor‚ interpersonal chemistry. Good communication skills
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