traditional way of viewing the components of marketing is via the four Ps: 1. Product. Goods and services (creating offerings). 2. Promotion. Communication. 3. Place. Getting the product to a point at which the customer can purchase it (delivering). 4. Price. The monetary amount charged for the product (exchange). Introduced in the early 1950s‚ the four Ps were called the marketing mix‚ meaning that a marketing plan is a mix of these four components. If the four Ps are the same as creating
Premium Marketing Price Marketing mix
Drug abuse "Who has woe? Who has sorrow? Who has strife? Who has complaints? Who has needless bruises? Who has bloodshot eyes? Those who linger over wine‚ who go to sample bowls of mixed wine. Do not gaze at wine when it is red‚ when it sparkles in the cup‚ when it goes down smoothly! In the end it bites like a snake and poisons like a viper. Your eyes will see strange sights and your mind imagine confusing things. You will be like one sleeping on the
Premium Drug addiction Addiction
Introduction The war on drugs‚ declared by Richard Nixon in 1971‚ has cost the US more than just a trillion dollars. The war on drugs was the US government’s attempt to solve the drug epidemic raging in America‚ yet it caused more problems than it solved. A supply side war on illegal drugs has generated a large array of problems that no US politician is willing to acknowledge. Yet most of these problems such as more dangerous drugs‚ an increase in organized crime‚ and wasted government spending‚
Premium Morphine Drug addiction Illegal drug trade
marketing”. Discuss The success of a product is always determined by how well it’s marketed. In that case marketing has an important role in every product that we produce. But when ethics is associated with marketing‚ it can’t go on one direction. It is like oil and water which does not mix together. What is marketing? Marketing is a societal process by which individuals and group obtain what they need and through creating‚ offering‚ and exchanging products and value with others (Kotler‚2002).
Premium Marketing
Introduction Nowadays‚ innovative is an essential advantage in this dog-eat-dog market for every organization. Innovative can be everything that is new and not exist in current market‚ however in order to fulfill the gap in this demanding market‚ organizations must be very innovative to come out with new products and services. Organizations nowadays are recruiting employees who are creative and innovative because they are person who have sensitive antenna to sense and observe what the people want
Premium Stainless steel Competitor analysis Steel
Quiz Product Chapter 1 • According to the well-known business writer‚ Gary Hamel‚ which of the following is the most important business issue of our time? Creation of radical innovation • _____ refer to rules of thumb that firms have found work for them. Heuristics • A product described as a "new product" in terms of design or production rather than marketing‚ falls under which of the following categories? Cost reductions • With reference to new product categories‚ _____ are also known
Premium Innovation New product development Creativity
Designer drug From Wikipedia‚ the free encyclopedia Designer drug is a term used to describe drugs which are created (or marketed‚ if they had already existed) to get around existing drug laws‚ usually by modifying the molecular structures of existing drugs to varying degrees‚[1][dubious – discuss] or less commonly by finding drugs with entirely different chemical structures that produce similar subjective effects to illegal recreational drugs. For example mephedrone is a designer drug. History
Premium Opioid Recreational drug use
Forecasting for a New Weight-Loss Drug” For March 20‚ write responses to the following questions for the Metabical case. 1) How is Metabical different from the existing weight-loss options? How is it better or worse than the other options? Metabical is the first prescription drug approved specifically for overweight individuals (BMI between 25 and 30)‚ those individuals who have weight-loss goals of approximately 10 to 30 pounds; other prescription weight-loss drugs were approved for
Premium Obesity Weight loss Nutrition
English 101 Drug mules The problem of illicit drugs or narcotics‚ its manufacture‚ its use‚ and its transportation or trafficking across international borders is becoming a major world problem. With the rise in production of illegal drugs‚ the use of drug mules has become more common. This essay will explore briefly the impact of drug trade in the world economy‚ the definition of drug mule and its origin‚ how drug traffickers recruit them‚ the type of people who become drug mules‚ and how
Premium Illegal drug trade Smuggling Heroin
customer visits and market orientation assessments. At the product level This is done by analyzing how a product/service should be adapted to the market. The value proposition of the product is decide and stated through positioning as to what benefits it provides to the customer. The product hierarchy also helps to position the product with respect to competition. At the executional level Done through integration of the 4 P’s – product‚ price‚ promotion and place. This requires consumer research
Premium Marketing Product management