Marketing plaN Project Advisor: MR FAISAL AKRAM PROJECT TEAM: UMER NADEEM SHAHROZ MUKHTAR HUNAIN HAIDER SHUMAIL CH HUMA IQBAL ahsan naveed Acknowledgement We deeply thankful to ALMIGHTY ALLAH for giving us the talent and strength to do this project and enabled us to complete the Project. We are also thankful to our teacher “Sir Faisal Akram” for his kind guidance and supervision. Under her supervision we get the opportunity to polish our
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1 II. Current market situation: 1 1. Market description: 1 2. Product Review: 2 3. Competitive Review: 3 III. Strengths‚ Weaknesses‚ Opportunities and Threat Analysis 6 1. Strengths: 6 2. Weakness: 7 3. Opportunities: 7 4. Threats: 8 IV. Market-Product Focus: 8 1. Marketing and Product Objectives 8 2. Target Market 9 3. Product differentiation 9 V. Marketing Strategy: 9 1. Product Strategy: 9 2. Pricing Strategy: 9 3. Distribution Strategy: 10
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MAR009-6 MARKETING ASSESSMENT 2 GROUP REPORT MARKETING PLAN AND STRATEGY FOR VIKING iMow "[ENTER THE COMPANY AND PRODUCT NAME HERE]" Written and Submitted by: "[ENTER YOUR ID NUMBER AND NAME HERE]" "[ENTER YOUR ID NUMBER AND NAME HERE]" "[ENTER YOUR ID NUMBER AND NAME HERE]" "[ENTER YOUR ID NUMBER AND NAME HERE]" "[ENTER YOUR ID NUMBER AND NAME HERE]" "[ENTER YOUR ID NUMBER AND NAME HERE]" "[ENTER YOUR ID NUMBER AND NAME HERE]" SUBMISSION DATE: 23rd JUNE 2014 Table of Content
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Outdoor Sporting Products‚ Inc. Executive Summary The compensation plan for salespeople at Outdoor Sporting should be changed to reflect the company?s long-term strategy and success. The compensation/incentive plan is not effective as proven by the company?s flat sales despite a growing market for outdoor sporting products. Other pertinent facts/issues: 1. McDonald strongly believes that each salesperson should be earning $50‚000/year. 2. Salespeople currently tend to sell close to home‚ neglecting
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Leadership 372 Trumpy Ultimate Office Products Successfully implementing a large system change in an organization can be very challenging. It also requires a unique set of leadership qualities to do it well. Richard Kelley‚ the newly hired Director of Information Systems for Ultimate Office Products‚ was called to this challenge. Richard needed to replace the obsolete order processing system company-wide to improve their customer service and deliver products more quickly. This would allow them
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PRODUCTS Running Adidas currently manufactures several running shoes‚ including the adiStar Control 5‚ the adiStar Ride (the replacement for the adiStar Cushion 6)‚ the Supernova Sequence (the replacement for the Supernova Control 10)‚ and the Supernova Cushion 7 (which will soon be replaced by the Supernova Glide)‚ among others. In addition‚ their performance apparel is widely used by runners. Adidas also uses kangaroo leather to make their more expensive shoes. Association football One of the
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What is Marketing Plan? The written document that describes your advertising and marketing efforts for the coming year; it includes a statement of the marketing situation‚ a discussion of target markets and company positioning and a description of the marketing mix you intend to use to reach your marketing goals What is the importance of Marketing Plan? Marketing is one of the single most important places you can focus your attention in your business‚ particularly if you hope to create a successful
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Product Breakdown Structure Toolkit 1. Overview If your are familiar with PRINCE2 pre-20091‚ you’ll know that it recommended the use of a number of techniques‚ one of which is Product Based Planning. A Product Breakdown Structure (PBS) is an essential part of this‚ its purpose being to define the products (deliverables) of a project and how they relate to each other. Product Based Planning has four components: • Product Description: a description of the overall project deliverables. In
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New Product Development Process The new product development process is the second strategic elements of product development. It is important for company to manage their new product into the market. As stated by Cooper (1994)‚ “a formal blueprint‚ roadmap‚ template or thought process for driving a new product project from the idea stage through to market launch and beyond” (p.3). Crawford and Di Benedetto (2011) also mentioned that the new product process is the way from idea to the period of establishing
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PEPSI COMPANY | | Type | Cola | Manufacturer | PepsiCo. | Country of origin | United States | Introduced | 1898 (as Brad’s Drink) June 16‚ 1903 (as Pepsi-Cola) 1961 (as Pepsi) | Related products | Coca-Cola Fanta Dr Pepper Sprite (soft drink) Irn Bru Cola Turka Big Cola | Website | http://pepsi.com/ | Pepsi is a soft drink produced and manufactured by PepsiCo. It is sold in many places such as retail stores‚ restaurants‚ schools‚ cinemas and from vending machines. The drink was first made
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