Frishabh: Introduction • KFC (Kentucky Fried chicken) is the world ’s largest chain of fried chicken fast food restaurants‚headquartered in Louisville‚ Kentucky in the United States.It is the second largest restaurant chain after McDonald ’s‚with over 17‚000 outlets in 105 countries and territories. Itwas founded by Colonel Harland Sanders‚ who began sellingfried chicken from his roadside restaurant in Corbin‚ Kentucky during the Great Depression. taking a trip down KFC’s memory lane Harland
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Advantage for franchising: 1. Proven market for the Product or Service: Franchisers sell a defined‚ proven business format or market for product/service‚ offering a product or service that has sold successfully. An independent business is based on both an untried idea and operation. 2. Services Franchisor may provide: KFC provide receipt for franchisee. They also explore about the taste of customer in franchisee market to design suitable menu for each market. 3. Selection of location: Providing
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HISTORY KFC (formerly known as Kentucky Fried Chicken) is a trademark franchise of Yum! Brands‚ Inc.‚ headquartered in Louisville‚ Kentucky‚ United States .Founded by Col. Harland Sanders‚ KFC is known mainly for his fried chicken‚ which is usually served in a bucket . Col. Sanders began selling fried chicken at his gas station in the year 1939 in Corbin‚ Kentucky which subsequently moved to a motel. He closed his business in the late 1940s when the Interstate highway through town. In the early
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marketing strategies is differentiated the market for their products are characterized in gender‚ age‚ and the desire for image. The Apple iPod is targeted at teenagers and young adults. Music is the essential part of everyone’s life and that is why Apple iPod came out with the MP3 player that is available in attractive colors and accessories. With such a high demand for this product‚ Apple was able to produce the product as well as other products such as the memory sizes‚ iPod shuffle‚ and iPod mini
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KFC in Nepal “KFC Corporation‚ based in Louisville‚ Kentucky‚ is the world’s most popular chicken restaurant chain‚ specializing in Original Recipe‚ and Colonel’s Crispy Strips® chicken with home style sides and new freshly made sandwiches.” Everyday nearly‚ KFC serves eight million people in the world with the same old crispy crunchy recipe Sander developed more than half century ago. With their old recipe they are moving ahead in more than 300 countries serving their mouth watering dishes. The
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significant contributions in the field of quality‚ innovation‚ technology transfer‚ research and development‚ efficient international export network and employee welfare. The company is particularly concerned with the creation of earth friendly consumer products and systems that boast lower energy consumption require fewer resources to manufacture and are easy to recycle. |Organization |Panasonic AVC Networks Johor Malaysia Sdn. Bhd. (PAVCJM). (Formerly known as Matsushita |
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Fast-Food Industry: KFC : world’s largest chicken restaurant chain and third largest fast-food chain in 2004 One of the first fast-food chains to go international‚ one of the world’s most recognizable brands. KFC’s early international strategy: grow its company and franchise restaurant base throughout the world refocused in 2004 on several high growth markets (China‚ Canada‚ UK‚ Australia‚ South Africa‚ and more) company-owned restaurants (greater control over product quality‚ service and
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SOFTWARE DEVELOPMENT LIFE CYCLE SUMMARY SOFTWARE DEVELOPMENT LIFE CYCLE is basically a framework which describes the activities performed at each stage of a software development Project. These activities involve stages like the requirements‚ design‚ implementation‚ testing‚ installation and maintenance. In the information technology industry‚ SDLC plays a big role. No software development process will ever be completed efficiently and also meeting the budget client requirements without
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……………………………………………………………………... 6 KFC IN PAKISTAN……………………………………..………………………………………………………….. 7 MISSION STATEMENT KFC……………………………………….……………………...……………………… 8 KFC’s VISION ………………………..……………………………………………………………………………. 8 CUPOLA……………………………………………………………………………………………………………... 9 PROFILE…………………………………..……………………………………………………………………......... 9 MISSION STATEMENT—CUPOLA……...……………………………………………………………………... 10 VISION STATEMENT…………………………………...………………………………………………………... 10 MARKET SEGMENTATION KFC………………………..……………………………………………………
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Kentucky Fried Chicken and the Global Fast food Industry Complete an external analysis of KFC including a stakeholder (outside of KFC) analysis External Analysis = economic‚ political‚ social‚ ecological‚ technological‚ International Environment Economic Factors 1. Prime interest rates 2. Inflation rates 3. Trends in the growth of the gross national product 4. Unemployment rates 5. Globalization of the economy 6. Outsourcing Social Factors Present in the external environment: Beliefs
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