LETTER OF TRANSMITTAL Subject: Submission Letter of Project Report. Dear Sir‚ We are students of the BUS 101 course (Introduction to Business). As a requirement of your course BUS 101‚ we have prepared this project report on “KFC”. We would like to thank you for letting us work on the project‚ which enhanced our understanding of the subject matters through analysis and reporting. Since we worked in a group to prepare this report‚ it also gave us the opportunity to develop our teamwork capability
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Introduction Kentucky Fried Chicken (KFC) Corporation‚ based in Louisville‚ Kentucky‚ is the world’s most widespread chicken restaurant chain offering services to more than 12 million customers in 109 countries all around the world. KFC operates more than 5‚200 restaurants in the United States and more than 15‚000 units around the world. KFC was founded by Harland Sanders (Sanders) in the early1930s. He started cooking and serving food for hungry travelers who stopped by his service station in Corbin
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secret recipe. The secret recipe has long been a source of advertising‚ and allowed KFC to set itself apart. Also‚ KFC was the first chain to enter the fast-food industry‚ just before McDonald’s‚ which opened its first store a year later‚ and the "secret recipe" was the initial home replacement strategy. 2. Name recognition and reputation. KFC’s early entrance into the fast-food industry in 1954 allowed KFC to develop strong brand name recognition and a strong foothold in the industry. The Colonel
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THE EXTERNAL ENVIRONMENT AFFECTING KFC 1.0 External Analysis For success within the airline industry‚ an awareness of the external environment is essential. This section aims to highlight the position of the industry‚ in particular looking at competitors and assessing KFC’s capability to meet current and future challenges. 1.1 PESTEL Analysis An analysis of the macro-environment has been carried out using PESTEL POLITICAL: The operations of KFC are affected by the government policies
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Introduction KFC operates in 74 countries and territories throughout the world. It was founded in Corbin‚ Kentucky by Colonel Harland D. Sanders. y 1964‚ the Colonel decided to sell the business to two Louisville businessmen. In 1966 they took KFC public and the company was listed on the New York Stock Exchange. In 1971‚ Heublein‚ Inc. acquired KFC‚ soon after‚ conflicts erupted between the Colonel (which was working as a public relations and goodwill ambassador) and Heublein management over quality
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| KFC | |MM-1 Project Phase 2&3 | |By : Group 10 | Introduction The Indian fast food market has been witnessing rapid growth on the back of positive developments and presence of massive investments. Currently‚ market growth is largely fuelled by the rising young population‚ working women‚ hectic schedules‚ and increasing disposable income of the
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BCG Matrix of KFC KFC’s parent company is Yum! Brands‚ Inc.‚ the world’s largest restaurant company in terms of system restaurants‚ with more than 37‚000 locations in more than 120 countries and territories and employing more than one million associates. Yum! is ranked number 239 on the Fortune 500 List‚ with revenues exceeding $11 billion in 2008. Therefore‚ KFC is well-known in the world; the market growth of KFC is low which mean the market would hard to grow anymore. KFC is in the ‘Cash Cows’
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Executive Summary KFC fast food is one of the largest brands in the world. In this article I will introduce KFC is the strategic plan for how to use the international market. KFC select entry mode to manage the company. 1 KFC company use chain business mode start business for global marketing strategy. 2 KFC uses this mode for successful and biggest competitor is a ’ McDonald’s ’. Introduction One of the best known companies worldwide is KFC corporation. It is the world’s second largest restaurant
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Marketing mix of KFC: Kentucky Fried Chicken Corporation‚ popularly known as the KFC Corporation is the world’s most leading and popular chicken restaurant chain. The firm is based in Louisville in Kentucky. The firm is part of the Yum! Brands‚ the largest system restaurant company in the world with presence in more 36‚000 locations around the world. Product of KFC: The main product of KFC is the fried chicken in its various varieties like flavors & snacks‚ plated meals‚ sandwiches and sides
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Life Cycle BSHS/406 08/04/2014 Life Cycle In this paper I will be writing about the life cycle and the understanding of what impacts an individual. I will be explaining three major concepts such as how self-determination impacts an individual’s ability to successfully negotiate challenges in each life cycle. Also how autonomy impacts an individual’s ability to successfully negotiate
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