Special K added special k bars to the product range in 1999‚ to target the lucrative female market. The company has gradually introduced a range of flavors and varieties such as Special K bars apple & Pear‚ chocolate‚ and Red berry. The parent company for special K is Kellogg’s and it’s a worldwide company for producing cereals. In 2010 sales reached nearly $12 billion‚ Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods‚ including cookies‚ cereal
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human behaviour who are using mobile phones in Chennai. Cell phones are having a great influence in our live and are very convenient to keep with us. Cell phones are a faster and more effective way to transfer information. Indeed‚ it is a resource that gives its user’s great advantages. In earlier times cell-phone used to be a craze‚ symbol of money and success but nowadays even kids find it a necessity of life. AIM: The aim of the research is to learn the mobile communication and its social
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Mobile Phone – Friend or Foe? Mobile phones are a mixed blessing for many of us. While some of us may miss the days of going out in public without hearing phones ringing all around us‚ most people do not miss being stranded on the side of the road with no way to call for help. The allure of having a convenient way to communicate has resulted in an increase in mobile phone usage over the years. Mobile phones have given rise to new rules of etiquette‚ and even new laws that regulate their use. Concerns
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Abstract Smartphone‚ the magical invention led by the modern technology. Not only it is responsible for reducing the distance from one corner of the world to another‚ it has also it has made life easier for us. All classes and all ages of people use smartphones now. However‚ is the smartphone reduce the art of conversation? I think‚ yes. Therefore‚ this led me to establish the hypothesis that is “smartphone is reducing people from face to face
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Mobile phones are used for a variety of purposes‚ including keeping in touch with family members‚ conducting business‚ and having access to a telephone in the event of an emergency. Some people carry more than one cell phone for different purposes‚ such as for business and personal use. Multiple SIM cards may also be used to take advantage of the benefits of different calling plans—a particular plan might provide cheaper local calls‚ long-distance calls‚ international calls‚ or roaming. The mobile
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show that they continue to gain market share though their gross profit have decreased. Also‚ Samsung has the multiple products to sustain itself and high brand value. Besides‚ Samsung has its own advantages: Lower-cost structure: located main R&D facility and fabs at a single site High investment in R&D to maintain technology lead Multiple product segments(LCD‚ Mobile Phones) Financial stability Created high brand value 3. How much of Samsung’s performance is based on its reputed low-cost
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Mobile or cell phones have revolutionized our lives since many years. In past people had to wait for days or even weeks to get reply to their letters. Then with time and technological advancements things started getting easier with the invention of telephone and then finally it got a lot easier with the introduction of cell phones. Cell phones provide us the opportunity to converse‚ figure out and access content. Mobile phones have redefined connectivity and communication. But high-end mobile phones
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THE EFFECT OF MOBILE PHONES The Effect of Mobile Phones on Society Terrance A. Smith University of Phoenix With its dramatic growth over the years‚ technology has truly come a long way in catering to the demands and tastes of society. Ever since its debut in the 1960s mobile phones or cell phones as it may be commonly referred to have taken the world by storm. Coming from being the size of a brick to a palm size fit with loads of functionality; it’s evident that cell phones are the most
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DEMOGRAPHICS 16 LOCATION 17 PHONE OWNERSHIP 18 USAGE DETAILS 19 DECISION MAKING 21 REASON FOR CHANGING PHONE 22 WHO INFLUENCES PURCHASE DECISION 23 PLACE PREFERRED FOR BUYING 24 BRAND RECALL 25 NEW FEATURES 29 FACTOR ANALYSIS 32 INTERPRETATIONS 40 SUGGESTIONS/RECOMMENDATIONS 41 LIMITATIONS 42 ANNEXURE-1 43 ANNEXURE-2 44 ANNEXURE-3 - QUESTIONNAIRE 45 REFERENCES 48 ABSTRACT My project that is “Consumer behavior for mobile phones” is basically is a market research
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Survey On Mobile Phones. Name:- 1. Please select an age group: (a) 12-18 (b) 19-30 (c) 31-40 (d) 40-49 (e) 50-64 (f) 65+ 2. What type of phone would you like to have? (a)Android phone (b) Slide Phone (c) Tough Phone (d) Smart Phone 3. How important is the design or style (Look and Feel) of a mobile phone to you? (a) Important (b) Very important (c) Extremely important 4. What size of the handset would you prefer? (a) Small (b) Medium (c) Large 5. What size would you prefer your
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