MARKETING MANAGEMENT CASE STUDY ON Dettol Soap CONCEPT NOTE SUBMITTED TO – BY- Dr. Tanjul Saxena Dr. Yogesh Pande Dr. Vikash k. sinha DATE-24/01/2011 INDUSTRY- Soap Industry COMPANY- Reckitt Benckiser (India)
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CC: S: PMH/PSH: Medications: O: Vitals: OralT - BP -HR -RR - spo2 %RA General Appearance: Animated‚ well groomed‚ responds quickly to questions Skin‚ hair‚ nails: Skin color flushed‚ warm and moist. Hair with average texture. Nails without clubbing or cyanosis. No suspicious nevi. No rash‚ petechiae‚ or ecchymoses. HEENT: Sclera white‚ conjunctiva pink. Tympanic membranes with good cone of light‚ no redness or bulging. Nasal mucosa pink‚ septum midline; no sinus tenderness
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Batis Aramin Lucban Quezon About: The development of Batis Aramin rooted from the childhood dream of Mr. Filomeno D. Valde. The property has been sold to the family when he was still young. It has become a favorite picnic place for his friends. It is a blessed land because old folks say that the place used to be the hiding place of the Holy Sepulcre (Mahal na Senyor) during the World War II. Fascinated
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Software Development Life Cycle. Introduction: A software development process is a structure imposed on the development of a software product. Synonyms include software life cycle and software process. There are several models for such processes‚ each describing approaches to a variety of tasks or activities that take place during the process. Software Development Life Cycle The Software Development Life Cycle is a step-by-step process involved in the development of a software product. It is also denoted
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problem. Natural compounds that are used for making soap are more appropriate than chemical-based products. I. Introduction II. Abstract III. Statement of the Problem This study determined the effectivity and practically of 4 Season Fruits in making a homemade facial soap. It sought to answer the following questions: IV. Hypothesis The researchers hypothesize that the product‚ Four seasons soap‚ can be a viable alternative to the ordinary facial soap in treating different types of skin problems including
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enitration Soaps The product categories can be classified into three segments; premium (Lux‚ Dove)‚ popular (Nirma‚ Cinthol)‚ and economy (Nirma Bath‚ Lifebuoy). The price differential between the premium and economy segments is about 2X. The popular and economy segments account for about 4/5ths of the entire market for soaps. • Penetration of toilet soaps is high at 88.6%. However per capita consumption levels remain low India’s per capita consumption of soap at 460 gms per annum is lower
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1. The System Analysis and Design Life Cycle‚ or SDLC‚ has 7 stages to it. - Preliminary Analysis: This first stage is intended for conducting a preliminary analysis‚ proposing alternative solutions‚ discuss costs and benefits and submit a preliminary plan with recommendations. You need to find out the organization’s objectives and the nature and scope of the problem. Alternate proposals may come from interviewing employees‚ clients‚ suppliers‚ and/or consultants. You can also study what competitors
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Life Cycle Analysis of Big Mac Life Cycle Analysis Environmental Impact Assessment Matrix | |Pre-production |Production |Distribution |Utilisation |Disposal | | | | | |
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NAME English 1304 TEACHER 05 March 2011 Lifebuoy Soap Advertisement In 1944‚ propaganda of World War II in America was almost part of daily pop culture; ranging from product advertisements to comic strips‚ it was all the rage in most parts of the United States. Many times propaganda would sway two opposite directions: pro-war and anti-war. Multiple mediums were used during this time to be more persuasive. Also using models‚ iconic symbols‚ and appealing colors and structured texts would
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after analysing the Canadian soap market. If you believe the market survey was not appropriate‚ explain specifically how you would have modified it. The results of the market survey carried out in advance of the release of “Cleopatra” were less significant in confirming that there was a real strong demand for Cleopatra in the target Quebec market. This is mainly because of the following reasons:(1) Inappropriate Target Sampling The idea of introducing Cleopatra soap to Canada‚ especially Quebec
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