he Godrej Group is one of the oldest and most diversified firms in India. From a lock making company in 1897 to a present day conglomerate – the transformation has been phenomenal. It provides us a rich insight into a company that successfully adapted to a dynamically changing environment. Once synonymous with locks and safes today it has presence in FMCG‚ consumer electronics‚ engineering‚ IT and other fields. Safely ensconced in the protective environment of the license raj‚ the liberalization
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Prepare a Product Mix chart in excel sheet incorporating all the product lines‚ Also mention what customer solution these brands are offering. Also mention the satisfaction (yellow cell)‚ dissatisfaction (Red Cell) and delight (Green Cell) status of the brands based on Price vs Value equation. Godrej Consumer Products (GCPL) is a leader among India’s Fast Moving Consumer Goods (FMCG) companies‚ with leading Household and Personal Care Products. Our brands‚ which include Good Knight‚ Cinthol‚ Godrej
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Godrej Consumer products communication strategy Corporate Communication in terms of Corporate identity ‚image and reputation 2500 words Part of the Godrej Group‚ Godrej Consumer Products Ltd. (GCPL) represents the same values of trust‚ integrity and quality as exhibited by the Godrej Group. Says A. Mahendran‚ MD‚ GCPL‚ “Godrej is one of the few over century-old brands‚ which provide a sustained genuine consumer offering. Home to a legacy which is continuously learning and relishing being young
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| | | | | | | | | | PRESENTATION ON Godrej consumer product ltd Presented By : content |sl no | particulars |Page no | | 1. |Introduction
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Godrej Consumer Products Limited THE ANNUAL GENERAL MEETING The Eleventh ANNUAL GENERAL MEETING of the members of GODREJ CONSUMER PRODUCTS LIMITED will be held on Saturday‚ July 23‚ 2011 at 3.30 p.m. at Y. B. Chavan Centre‚ General Jagannath Bhosale Marg‚ NarimanPoint‚ Mumbai 400 021 to transact the following business: ORDINARY BUSINESS: 1. To receive‚ consider and adopt the Audited Profit and Loss Account for the year ended March 31‚ 2011‚ the Balance Sheet
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------------------------------------------------- Godrej Group From Wikipedia‚ the free encyclopedia Godrej Group | | Type | Private | Industry | Conglomerate | Founded | 1897[1] | Founder(s) | Ardeshir Godrej Pirojsha Godrej | Headquarters | Mumbai‚ Maharashtra‚ India | Area served | Worldwide | Key people | Adi Godrej (Chairman) | Products | Real estate‚ FMCG‚ industrial engineering‚ appliances‚furniture‚ security and agri care | Revenue | 21600 crore(s)(US$4.0 billion)(2013) [2]
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Godrej Consumer Products Limited: Dividend History and Market Performance Godrej group of companies is one of the oldest corporate houses in India. The Godrej group was established in 1897. It had a total turnover of `.118 billion (US$ 2.62 billion) for the financial year 2010. With five listed companies with an aggregate market capitalisation of `. 165 billion as of March 31 2010‚ 58 manufacturing locations in India and overseas‚ and operations in 18 countries‚ it has a significant presence
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UV5142 Rev. Jun. 27‚ 2011 HEINZ KETCHUP: PRICING THE PRODUCT LINE An Iconic Brand Heinz Ketchup had long been a nostalgic piece of Americana. Millions of consumers in 140 countries from all walks of life have purchased and used what has become a symbol of American innovation and prosperity. In the United States‚ ketchup was ubiquitous‚ always served with American favorites such as hot dogs‚ hamburgers‚ and french fries. Its presence graced the tables of outdoor barbecues‚ church festivals‚ truck
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A Report On GODREJ PVT LTD. Submitted to: Submitted by: Prof: Varsa mam Komal Dulam (16) Sandhya Kodganti (38) Niharika Patel (15) Ankita Savliya (01) PREFACE Management is a complex process and cut across all facets of the organization. It relates to all activities of the organization and undertakes at all levels and is best seen as a process common to all other functions carried-out within the
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A product line extension is the use of an established product’s brand name for a new item in the same product category. Line Extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors‚ forms‚ colors‚ added ingredients‚ package sizes. This is as opposed to brand extension which is a new product in a totally different product category.Line extension occurs when the company lengthens its product line beyond its current range
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