Analysis: Internal factors: Strengths: Joint Venture with Japanese Airline Partnership with JetBlue Member of oneworld alliance International - Flies to North America‚ the Caribbean‚ South America‚ Europe and Asia Number of routes AAdvantage frequent flyer program Weaknesses: Older airplanes Unstable chairs on their airplanes Current financial situation External factors: Opportunities: Merge with another airline Reorganization of their company Successful retrenchment strategy
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Introduction Case studies Learning excellence: Southwest Airlines’ approach Ulla K. Bunz and Jeanne D. Maes The authors Ulla K. Bunz and Jeanne D. Maes are based at the University of South Alabama‚ Mobile‚ AL‚ USA. Abstract In an era in which adapting to change means survival‚ it is important to study what successful organizations have done. While the airline industry in the USA has not made thriving financial headlines‚ one small company has been able to satisfy its customers completely
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Survey among airlines. Airline industry is a labor intensive service sector as much as capital intensive and mainly white collor workers are employed. In the industry computerized electronic systems are highly used. In order to produce an aviable seat for sales‚ there are many interconnected services are gathered such as resevation‚ ticketing‚ operations‚ passenger traffic‚ handling of passenger‚ baggage and cargo‚ catering‚ maintenance (MRO)‚ training‚ fuelling etc. While airlines render many
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Deregulation of the airlines in 1978 forced the industry to rethink their business strategy in order to be successful during a period of widespread operating losses due to an economic recession‚ striking air traffic controllers and brutal price wars. The poster child for innovation during this period was Astro Airlines founded in 1980 by its charismatic leader‚ Arthur Burton. Enthusiasm‚ excitement and optimism were watch words used to describe the atmosphere at Astro Airlines in the initial years
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Assessing Corporate Culture: Southwest Airlines Q Organizational Philosophy‚ Mission‚ Vision‚ Values Southwest Airlines clearly outlines their values in their corporate mission statement: The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and company spirit (www.southwest.com). This mission both describes the company ’s approach to its workforce‚ and the customer at large. Rather than
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how the airline industry does to make up for the profits with their new “simplified low-cost pricing.” It’s also the sign that major carriers like AA‚ Delta‚ and UA are being forced to cut some of their expensive prices as rival discount airlines rapidly expand. So far‚ the price-cutting is still happening only in certain cities‚ and not nationwide. They are doing that technique to attract customers from other airlines and to create customer loyalty among regular flyers. Meanwhile‚ the airline needs
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effectiveness support each other at Southwest? In what ways do they contradict each other? Ans. Southwest Airlines is one of the important Airline of USA. Southwest Airlines may only rank 317 on the Fortune 500 List but the company ranks highly on most publications’ Most Admired Companies lists. Efficiency means using resources wisely and in a cost effective way. The Southwest Airline exists point on behalf of the case. ✓ Southwest didn’t adopt the hub-and-spoke system ✓ It
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SABENA BELGIAN WORLD AIRLINES The company Sabena was the Belgian air carrier and one of the oldest in the world. It played it most crucial role in the development of Belgium’s colonial ties to Africa >> The airline was an important component of Belgium’s national sovereignty. The dependence on African routes resulted in long run problems after the colonies achieved independence >> Even losing money‚ the Belgium government continued to support it due to historical and employment importance.
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Southwest Airlines in 2010: Culture‚ Values‚ and Operating Practices Assignment Questions 1. Is there anything that you find particularly impressive about Southwest Airlines? 2. What grade would you give Southwest management for the job it has done in crafting the company’s strategy? What is it that you like or dislike about the strategy? Does Southwest have a winning strategy? 3. What are the key policies‚ procedures‚ operating practices‚ and core values underlying Southwest’s efforts to implement
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Southwest Airlines: In a Different World”‚ Analyzing Southwest Airlines’ organizations harmony is very challenging. Using the Mckinsey 7S Framework will make this process easier. The Mckinsey 7S Framework is made up of hard elements and soft elements. The hard elements consist of strategy‚ structure‚ and systems. These are elements in the organization that can not be changed easily. The soft elements consist of shared values‚ skills‚ style‚ and staff. These are elements that can be changed
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