must have led Nike to become such a powerful brand. This study will analyse the Nike’s marketing mix and its market orientation‚ in addition a conclusion for marketing of Nike. Marketing mix According to the concept of marketing mix (Neil Borden 1953)‚ marketing mix was defined as an instrument to analyse product‚ price‚ place and promotion in order to establish relationships with customers. Product is seen as an item that can satisfy what a consumer demand that includes tangible goods and intangible
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Dell’s strategy Dell’s main strategic elements are built around a variety of core fundamentals which give Dell the competitive advantage it needs to regain its position as the leading manufacturer of IT products and services. Dell’s build-to-order manufacturing strategy is one of the main areas that differentiate it from its competitors in the IT industry. By introducing this strategy Dell were able to keep inventory to a minimum of six to seven days which enabled the company to operate as efficiently
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believes so. Dell market structure is monopolistic competition. Why? This is because Dell has many competitors such as Toshiba‚ Acer‚ Sony‚ Lenovo‚ Asus‚ Hp‚ Apple‚ and Sharp .The existence of these firms makes Dell not the only single computers firm in the market. This have let Dell met the conditions which is many sellers in monopolistic competition. Thus‚ Dell pricing decisions will not affect the market outcome. Even though there are many firms selling computer products‚ but‚ each of them
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Contents Introduction .................................................................................................................................................. 2 Background of DELL inc ................................................................................................................................. 2 Building long-term relationship with customers .......................................................................................... 2 Creating sales organizational structures
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Dell Distribution Network I. Direct sales model Dell current distribution network is direct sales model‚ this online sale refer to the fact that Dell does not use the retails channel‚ but sells its personal computers (PCs) directly to customers through its website www.dell.com. Dell does not make sales through any integrators or resellers‚ nor does it utilize any channel service profit margins. Sales are made by the collaborative efforts of the Dell’s task force and by means of advertisement. Customers
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Dell Computers Issue Identified in the Scenario that is also Facing the Company When Michael Dell started Dell Computer in 1984‚ he believed that by selling personal computer systems directly to customers‚ his company could better understand customers’ needs and provide the most effective computing solutions to meet those needs. During that period‚ competing computer makers experienced poor supply-chain management strategies that usually involved assembling in advance and sending to distribution
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Dell’s Value Chain Dell Computer‚ with close supplier relationships‚ encourages sup-pliers to focus on their individual technological capabilities to sustain leadership in their components. Research and development costs are too high and technological changes are too rapid for any one company to sustain leadership in every component. Suppliers are also pressed to drive down lead times‚ lot sizes‚ and inventories. Dell‚ in turn‚ keeps its research customer- focused and leverages that research to
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when the competing products are essentially undifferentiated‚ and selling at a standard market price. Companies following this strategy place emphasis on cost reduction in every activity in the value chain. Ideally‚ low cost strategy is centered on the capability of Dell to produce and deliver products of competitive quality at lower costs. Cost leadership strategy is much more than cost reduction initiatives that get lot of prominence in strategic planning and review session of Dell as a means to improve
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Dell Computers Strategy Global companies play an important role in the business environment‚ because they connect their business together around the world. A good example of a global company is Dell Inc.‚ an American computer-hardware company‚ headquartered in Austin Texas‚ which develops‚ manufactures‚ sells and supports a wide range of personal computers‚ servers‚ data storage devices‚ network switches‚ personal digital assistants (PDAs)‚ software‚ computer peripherals‚ and more. They design
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chain at dell | 5 | 3 | Procurement practices at dell. | 6 | 4 | Improving logistics & purchase practices in an organization | 7 | 5 | Effective usages of it at dell. | 8 | 6 | Air transportation at dell | 9 | 7 | Conclusion | 11 | 8 | Reference | 12 | INTRODUCTION Dell is also committed to a culture of environmental sustainability and responsibility. They continually reduce Dell’s impact on the environment through product design‚ manufacturing and operations‚ product ownership
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