Case Study # 3 Dell Inc; Changing the Busines Model (Mini Case) MGT 504: Strategic Management Prepared For Tanvir H Dewan Course Co-ordinator College of Business Administration IUBAT Prepared By Group: Indestructible Name | ID # | Program | Dipika Mazumdar | 11104017 | MBA | Md.Heron Mia | 11304035 | MBA | Md.Zainal Abdin | 11304037 | MBA | Md.Mofigul Islam | 11304028 | MBA | Syed Badrus Sattar | 11304025 | MBA | Md.Yeasin | 12104026 | MBA | Md.Rajib Hossain | 12104021 | MBA | Md.Shohel
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[pic] DELL SCM : A CASE STUDY Background (General Facts) 1. Dell is a computer corporation recognized for manufacturing computer systems through parts assemble. In 1983‚ Michael Dell saw an opportunity in using IBM compatible computers for a new assembly line that can be sold to local businesses. The idea as explained by Michael Dell‚ in one of his interview‚ is that in the early days of computers’ manufacturing‚ companies had to be able to produce every part of the system. As the industry matured
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Dell has experienced tremendous growth over the past twenty years. Throughout this period‚ Dell has continued to raise its standards of excellence. The values‚ mission and vision of the company facilitate the achievement of these illustrious goals. Dell had 46‚000 employees as of Jan. 30. About 22‚200 of those‚ or 48.3 percent‚ were in the United States‚ while 23‚800 people‚ or 51.7 percent‚ worked in other countries‚ according to a filing with the Securities and Exchange Commission.[citation needed]
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Introduction Dell Computer Corporation continues to have successful growth due to its innovative “built to order” business model and customer service focus which includes direct selling. Dell’s ability to maintain low levels of finished goods inventory minimized the cash conversion cycle to a high extent‚ thus minimizing the need for costly working capital. In past years‚ Dell has mainly financed its operations internally and secondly through the issuance of shareholder equity and small amounts
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Marketing Mix [Name] MKT/421 February 6‚ 2013 [Instructor] What is Marketing Mix? Marketing mix consist of four controllable variables which surrounds the target market of the product or service. Process of finding the target market and its marketing mix is called marketing strategy. “The marketing mix—or the four Ps—consists of tactical marketing tools‚ blended into an integrated marketing program that actually delivers the intended value proposition to target customers “(Kerin et al.‚ 2011
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Marketing Mix 2. Brand Name Definition: A trade name used by an enterprise to name their products or services. The brand name of this product is sWaP‚ which stands for smart Watch and Phone. 3. The Customers The customers would be: People interested in technology Business Minded People People who want more features on their watch for a lower price Would like a fashionable watch People who like a conversation starter Want a phone as well as a watch Do not want to pay a £1000 for a watch 4. Importance
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Marketing Mix A marketing mix refers to the actions or strategies adopted by a company in a bid to present itself favorably to potential customers existing in its market. The choice of the marketing mix to be adopted by a company is usually aimed at ensuring that a company maintains and increases its level of sales. The four main components that make up a marketing mix include a company’s products‚ price‚ promotion and place of sales. Each of the marketing mix components mentioned above affect
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Elements of a Promotional Mix What kind of advertising is done by the Rocket Shop? Explain all that apply. Promotional advertising‚ which is when the goal is to increase sales‚ is mainly used by the Rocket Shop. This form advertising targets the student body at Moon Valley High School and is used to promote a new product or advertise an existing one along with advertising the store itself. The Rocket Shop effectively demonstrates this promotion through their use of school announcements‚ their logo
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Organizational Planning and Management HUS 643.22 Systems Analysis Comp Unit IV-B Purpose: To discuss the components of the marketing mix‚ outline the product offerings of the agency and define strategic planning from an open systems perspective. Monifa K. Jackson December 26‚ 2003 Dr. Harold Carter Thesis Development Marketing mix is a management function linking the organization to its external environment. The linking or transaction occurs not only between customers and
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Marketing Mix Concept – 4Ps August 5‚ 2014 | Martin | 17 Comments Marketing is simplistically defined as ‘putting the right product in the right place‚ at the right price‚ at the right time.’ Though this sounds like an easy enough proposition‚ a lot of hard work and research needs to go into setting this simple definition up. And if even one element is off the mark‚ a promising product or service can fail completely and end up costing the company substantially. The use of a marketing mix is an
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