Biographical information: Good Evening‚ my name is Michael Dell and I am the founder and CEO of Dell‚ Inc. I am 43 years old and live in Texas with my beautiful wife Susan and our 4 children. Abilities‚ traits‚ and experiences: You may not believe this but my fondness of computers started when I was 15 when I took apart an Apple computer and rebuilt it. Well obviously there were no classes on being an entrepreneur in high school‚ so I had a lot to learn on my own. Later on while attending
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being able to compare competing products side-by-side‚ and not being able to interact with the product. The advantages of purchasing a computer through a retailer would include being able to use the PC‚ compare them‚ find one that meets my needs‚ and ask knowledgeable sales people about the advantages and disadvantages of competing products. Todd Bradley essentially completed a SWOT analysis of HP and realized that HP was putting resources into market where dell had the competitive advantage. Mr
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Q1 Explain Marketing Mix for these Products and Service industries with suitable example of a company. 1) FMCG 2) Telecom 3) Education Answer : Marketing Mix of FMGC Product : Colgate[ Sensitive toothpaste ] : Product: " Colgate sensitive toothpaste is toothpaste which provides relief to sensitive teeth. " Some people’s teeth’s are normally sensitive towards special kind of conditions like when coming into contact with hot or cold substances. " Here this toothpaste provide relief
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The marketing mix is a business tool used in marketing and by marketeers . The marketing mix is often crucial when determining a product or brand ’s offer‚ and is often associated with the four P ’s: price‚ product‚ promotion‚ and place.[1] In service marketing‚ however‚ the four Ps are expanded to the seven P ’s [2] or eight P ’s to address the different nature of services. In the 1990 ’s‚ the concept of four C ’s was introduced as a more customer-driven replacement of four P ’s.[3] There are two
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sale‚ but in a new sense of satisfying customer needs. Without customer needs there is no marketing. If the marketer understands customer needs; develops products that provide superior customer value; and prices‚ distributes‚ and promotes them effectively‚ these products will be sold easily. Selling and advertising are just part of “marketing mix” which is a set of marketing tools that work together to satisfy customer needs and build customer relationship. Marketing is a social and managerial process
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Mc Donald’s use a bulk of their budget on promotion and getting their brand "out there." In as much as the businesses might have good products and a wide product range‚ or sold at attractive prices. The company’s at hand would still have to generate sales and profits the benefits would have to be communicated to the consumers through promotion. The promotional mix consists of a blend of personal selling‚ sales promotion and advertising‚ public relation tools. Promotion Element Advantages Disadvantages
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The value chain of a company‚ the concept introduced by porter is its entire product flow from the supplies to the customers and manageing the information flow such that the customer derives maximum satisfaction while the company increases its profidt. Dell’s value chaing is unique in the sense that the company sources all its components from vendors across the world‚ undertakes the financial assemply and sells it directly to the consumer. Dell’s model of selling and build-to-order have
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............................................................................... 4 4.1 The marketing concept 4.2 The marketing mix (product) 4.3 The marketing mix (price) Page ..................................................................................................................................... 5 5.1 The marketing mix (place) 5.2 The marketing mix (promotions) Page ...........................................................................................................
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Dell ‘Kinotop’ – self-charging laptop based on kinetic energy. ‘Kinotop – you care‚ you work‚ you save’ Zoja Micunovic A4021609 MSc Marketing Intake 5 1. Introduction 1 The purpose of this report is to research and evaluate the UK consumer in order to launch an innovative ‘Kinotop’ laptop computer which would expand Dell’s target B2C group and also market share in the UK and establish ‘Dell Kinotop’ as a new ‘must have’ item amongst professionals between the ages of 35-50 which self recharges
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MacBook VS Dell Inspiron Why MacBook is better than Dell Notebook? There’s a lot of rumors said that MacBook is better because they are expensive compare to Dell Inspiron notebook.Actually‚ its not like that. Basically‚ it’s depends on the buyers because MacBook and Dell Inspiron notebook are designed for different function and purposes. It has a lot of different from many aspects such as graphic‚ processor‚ application‚ security measurement‚ price‚ physical appearance‚ and specific target
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