QUESTIONS & IDEAL ANSWERS: . 1. Conduct a 4C’s Stakeholders Analysis of the Nintendo Wii Market in 2006. Please note that an analysis is more than just a list. You need to describe each stakeholder and how they affect the strategy. • Consumers (note: there’s more than one target segment): The case notes that Nintendo targeted non-gamers in addition to gamers. This included consumers of any age and gender. Conversely‚ competitors like Sony focused on teens and males. The case also mentions
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the Marketing Mix refers to two key areas : - 1. Marketing Channels 2.Physical Distribution & Logistics A marketing channel - Comprises individuals and organisations that together ensure the flow of products and services from producer to customers. Zero level (direct supply): For example‚ mailorder books / records‚ direct flight bookings‚ internet sales and bookings. One stage channel: Many FMCGs fall into this category‚ for example‚ branded food stuffs‚ clothing‚ DIY products and cars.
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Dell Computer Corporation Dell Computer is maintained and increased their competitive advantage. They want to maintain a low cost position to maximize the value passed on to customers‚ while driving costs lower and lower. They also want to drive aggressive pricing and profitability gain share. Dell wants to always put customers first and remain aggressive about driving improved customer value across all Dell business. Employee support of Product Leadership‚ Customer Experience‚ and Globalization
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Dell Computer – The Past‚ Present‚ and Future When Michael Dell founded Dell Computer in 1984 the company’s mission was to be “the most successful computer company in the world” (Diversity Facts‚ 2011). To achieve his goal of becoming the dominant supplier of affordable consumer grade PCs‚ Dell Computer adopted a Direct Selling business model‚ building each PC only after a customer places an order. Revolutionary at the time‚ this system allowed Dell to reduce inventory to Just in Time levels.
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Matching Dell 1. Analyzing Dell’s value chain and competitive strategy‚ explain how Dell was able to succeed (build competitive advantage) in the low profitable situation of the PC market. “Value Chain Analysis” is a tool for analyzing the value creation system of competitors. Objective is to develop a value creating system with competitive advantage. A value chain is a chain of activities. Products pass all activities of the chain in order and at each activity the product gains some value. The
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Communications in Business 100 Semester Two 2012 Sydney Campus Written Submission Student: Anqi DENG ID:16602081 Tutor: Sunaina Gowan Word counts:1195 Ms. D. Anqi Director of Corporate Communications BHP Billiton Limited GPO Box 2012 180 Lonsdale Street Melbourne Victoria 3000 September 1‚ 2012 Ms. Sunaina Gowan Executive of the Australasian Local Network PO Box 111 Sydney NSW 2000 Dear Ms. Sunaina Gowan‚ BHP Billiton is world’s largest producers of major metals
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principles in mind that is responsibility‚ consistency and simplicity. 2. Reduce complexity Simplicity is one of Aldi’s core values it ensures that all complexity costs are done away with. Whether it is a complex organizational structure‚ a complex product offering or complex transactional processes‚ the added cost of complexity can be a drag on performance. To mitigate complexity‚ there are three considerations that help with organizational design: I. Design structure for strategy before you design
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Direct from Dell-Strategies that Revolutionized an Industry 1. a. In a span of 20 years‚ from 1984‚ Michael Dell became the leader of one of the most profitable and innovative organizations in the world. The meteoric rise of Dell Computers Corporation was largely a result of some innovative strategies and perspectives and reveals a new model for doing business in the information age. Discuss the major mistakes made during this period and the resulting lessons learnt by Dell. First mistake‚ though
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|Supplementary Material Faculty of Technology Innovation: designing for a sustainable future | |T307 Project Proposal Contents 1 Introduction 1 2 Student information 2 3 Proposal 3 4 Design brief 4 5 Performance specification 5 6 Market specification 6 7 For your tutor 7 8 Group projects 8 9 Tutor feedback 9 1 Introduction 1.1 Purpose Your tutor will use this form to give approval to your project. It is an essential part of your project work and will be assessed
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Running head: PRODUCT & PRODUCT MARKETING Rochelle Russell Unit 2 Individual Product Products & Product Marketing MGMT422-1103A-09 Triangle Solutions Product There are several people that love to take pictures of their families or special events and put them in scrapbooks. The new product that I am proposing is a photo paper that already has a background scene on it and individuals can still print their picture on top of it to make it look even more special. Mostly everyone
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