MERGER OF ICICI BANK WITH ICICI LTD. ICICI was formed in 1955 at the initiative of the World Bank‚ the Government of India and representatives of Indian Industry. The principal objective was to create a development financial institution for providing medium–term project financing to Indian businesses. In the 1990s‚ ICICI transformed its business from a development financial institution offering only project finance to diversified financial services group offering a wide variety of products and services
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Product Mix Product mix is a combination of products manufactured or traded by the same business house to reinforce their presence in the market‚ increase market share and increase the turnover for more profitability. Normally the product mix is within the synergy of other products for a medium size organization. However large groups of Industries may have diversified products within core competency. Larsen & Toubro Ltd‚ Godrej‚ Reliance in India are some of the examples. One of the realities
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their quest to acquire and develop new products‚ will the use of the PTSTP method help Pepsi develop new products in order to obtain a sustainable competitive advantage?A product is defined in three levels; core‚ actual‚ and augmented. The core of the product is the benefit it offers the consumer. For the example of colas‚ it could be refreshment‚ energy (sugar and caffeine)‚ alertness‚ or just pleasure. The soda itself is the actual product. The augmented product for a cola could be the recognition
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Product Development And Marketing Mix. * Mountain Dew Product in Nigeria. . . . . . . . . . . . . . . BY: Peter Isimhanze‚ Tuesday‚ June 26‚ 2011. Table of Content Introduction…………………………………………………………………………. 1 Brief on Seven-up Bottling Company Plc………………………………………... 3 * Company’s Product Mix……………………………………………….. 5 * Company’s Marketing Strategies……………………………………... 6 The Product – “Mountain Dew”…………………………………………………… 7 Product Mix…………………………………………………………………………
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strong consumer preference towards its ‘value-for-money’ products. It was way back in ‘60s and ‘70s‚ where the domestic detergent market had only premium segment‚ with very few players and was dominated by MNCs. It was 1969‚ when Karsanbhai Patel started door-to-door selling of his detergent powder‚ priced at an astonishing Rs. 3 per kg‚ when the available cheapest brand in the market was Rs. 13 per kg. It was really an innovative‚ quality product – with indigenous process‚ packaging and low-profiled
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with total assets of Rs. 5‚367.95 billion (US$ 99 billion) as on March 31‚ 2013. ICICI bank has first mover advantage in many of the banking and financial services. ICICI bank is the first bank in India to introduce complete mobile banking solutions and jewelry card A very strong presence in India The bank has PAN India presence of around 3‚611 branches and 11‚162 ATM’s Advanced Infrastructure: Branches of ICICI Bank are well equipped with advanced technology to provide the customers with taster
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Product Features and Benefits Lululemon offers a comprehensive line of performance apparel and accessories for women‚ men and female youth. Their apparel assortment includes items such as fitness pants‚ shorts‚ tops and jackets that are designed for healthy lifestyle activities such as yoga‚ running and general fitness. Although Lululemon benefits from the growing number of people that participate in yoga‚ they believe the percentage of their products sold for other activities will continue
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MUFG. As a senior risk management professional‚ I bring a background in operational risk framework design and implementation. In my current position as Vice President of Risk Management‚ I had the opportunity to shape and lead these efforts at Prudential Financial‚ a global Fortune 500 firm with an industry recognized excellence for control. Reviewing the responsibilities of the position‚ I see an excellent match with my skills and experience. Much of my career has focused on enhancing Prudential’s
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CUSTOMER SUCCESS ICICI Bank Limited Boosting Datacenter Availability for Largest Private Bank in India with the Help of Symantec ICICI Bank Limited (ICICI Bank) is a trendsetter in the use of banking technology in India. Since 1999‚ ICICI Bank leverages comprehensive datacenter availability and data protection solutions from Symantec. Using Veritas Storage Foundation and Veritas Cluster Server‚ the bank is achieving 99.9 percent application availability and 99.99 percent uptime for its server infrastructure
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Slogan: “Always Listening. Always Understanding” 1. Introduction about Prudential Prudential Corporation Established in 1848‚ London. Prudential is one of the largest financial services companies in the world providing life insurance products‚ financial services and asset management in the UK‚ America and Asia. Prudential has life insurance operations in the UK for over 160 years. Today‚ Prudential has over 25 million customers around the world and managed funds with a total value of over
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