student website. Week One: Marketing Fundamentals Details Due Points Objectives 1.1 Define marketing. 1.2 Explain the importance of marketing in organizational success. 1.3 Describe the elements of the marketing mix. 1.4 Explain the importance of the marketing mix
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STUDY OF MERGER BETWEEN TATA TELESERVICES AND NTT DOCOMO SUBMITTED BY: ANKITA SHAH ROLL NO:43 PGP 1 DIV. A INTRODUCTION TO TELECOM SECTOR In today’s information age‚ the telecommunication industry is considered as the backbone of industrial and economic development . Indian telecom sector is more than 165 years old. Telecommunications was first introduced in India in 1851 when the first operational land lines were laid by the government near Kolkata and then experienced
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depends upon addressing a number of key issues. These include: what a company is going to produce; how much it is going to charge; how it is going to deliver its products or services to the customer; and how it is going to tell its customers about its products and services. Traditionally‚ these considerations were known as the 4Ps — Product‚ Price‚ Place and Promotion. As marketing became a more sophisticated discipline‚ a fifth ‘P’ was added — People. And recently‚ two further ‘P’s were added‚ mainly
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1.INTRODUCTION Tata Consultancy Services Limited (TCS) is an Indian Multinational Information Technology (IT) services‚ business solutions and outsourcing services company headquartered in Mumbai‚ Maharashtra. TCS is a subsidiary of the Tata Group and is listed on the Bombay Stock Exchange and the National Stock Exchange of India. It is one of India ’s most valuable companies and is one of the five largest India-based IT services firms. The Company’s full services portfolio consists
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MARKETING MIX A.I.U. ABSTRACT You will read why you should purchase the product Xtra laundry detergent over Gain laundry detergent. By learning about the 4P’s in the marketing. I chose to do my marketing report on Xtra laundry detergent. It is interesting to me because maybe people don’t really pay attention to how much money they
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Media Mix Modeling 2.0 The Fine Art of Blending and Mixing Paid & Earned Media to Build Brands ARF RE-THINK 2010 DRAFT VERSION Pete Blackshaw‚ Executive Vice President Nielsen‚ Digital Strategic Services pete.blackshaw@nielsen.com Blackshaw “Media Mix Modeling 2.0” 1 Summary Improvements in online measurement and the growing adoption of consumer listening platforms are laying foundation for a new framework for maximizing brand value through mixing and weighting “Paid” and “Earned”
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Tata and Jaguar‚ Land Rover Deal 1. Motivation/ reason for the merger/ acquisition; • Tata Motors wanted to have presence outside India • It desired to have a diversified line-up ranging from the world’s cheapest car to some of the more expensive • It enabled Tata’s entry into luxury car segment • JLR It had become a cash drag on Ford • It would enable Ford to focus on its core Ford brand and "One Ford" global transformation. • Take advantage of the low cost manufacturing base in India
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MARKETING MIX ASSIGNMENT PRODUCT: HTC ONE M8 SUBMITTED BY SREEHARI RADHAKRISHNAN C0640749 Lambton College‚ Sarnia INDRODUCTION About the company: HTC corporation (High-Tech Computer corporation) is a Taiwanese manufacture of smartphones and tablets which was founded in the year 1997 by Cher Wang and Peter Chou‚ its main headquarter is situated in New Taipei City‚ Taiwan. It began as an original design manufacturer and equipment manufacturer of devices such as mobile phones‚
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rganizational tataA) What elements of the different motivation theories (Herzberg‚ Maslow‚ etc) might be relevant in this change process? Some of the changes that occurred at Biogen included a change of location‚ change in management and change in the distribution of roles of departments. Those who were most affected by these changes are the employees; because of the transition to a different country they had to make a tough decision‚ whether to move and keep their jobs or stay and quit. Herzberg
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Book review of “For the love of India” (A biography of Jamsetji Tata ‚ written by R.M.Lala) Jamsetji Tata‚ the founder of Tata sons‚ was a pioneer of Indian Industry. He is credited with giving Indian Industry a new direction by creating a vision for first steel plant & hydroelectric plant. Prior to that‚ Business community in India was basically a trading community‚ with only major exports in cotton‚ jute & tea. He was the one who changed India’s industrial & economic character. He fulfilled
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