India and the Tata Nano Project: A Comparison of Singur with Sanand By Devparna Roy Paper presented at the International Conference on Global Land Grabbing 6-8 April 2011 Organised by the Land Deals Politics Initiative (LDPI) in collaboration with the Journal of Peasant Studies and hosted by the Future Agricultures Consortium at the Institute of Development Studies‚ University of Sussex GUJARAT’S GAIN AND BENGAL’S LOSS? “DEVELOPMENT‚” LAND ACQUISITION IN INDIA AND THE TATA NANO PROJECT:
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Tata Consultancy Services: A Global Workforce Leader Amber D. Herring Midway College Abstract This paper will discuss TCS’s culture and how that culture helps TCS to be a global success. Using the textbook for the class and TCS’s official website‚ the paper will include the initiatives that TCS uses to manage its global employee base. Lastly‚ it will discuss which of these workforce initiatives are most important. Tata Consultancy Services A Global Workforce Leader Tata Consultancy Services
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-Pg 15-19 10.1 SWOT Analysis: Scoll 10.2 SWOT Analysis: Skechers 11. Segmentation Table-------------------------------------------------------------------Pg 19-20 12. Marketing Mix for fitflop women---------------------------------------------------Pg 20-28 12.1 Product 12.2 Core Product 12.3 Actual Product 12.4 Price Placement 12.5 Place 12.6 Promotion 13. Control and Evaluation--------------------------------------------------------------Pg 29-30 14. Budgeting-------------------
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Strengths TATA motors is market leader in Automobile Industry with high market share. TATA Motors Company have huge employee base. TATA motors employee productivity percentage is higher. TATA motors produce low price car with low fuel consumption. TATA motors is the reputable brand in Indian Industry. Tata Motors Limited is India’s largest automobile company‚ with revenues of Rs. 35651.48 crores (USD 8.8 billion) in 2007-08. The company’s dealership‚ sales‚ services and spare parts network
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The major point in the relative growth of Tata Tea is that of Efficient Brand Differentiation & Strong Strategic Planning. The market share of Tata Tea in comparison with HUL on the basis of the Value can be shown below: {draw:frame} ANALYSIS OF MICRO‚ MACRO AND GLOBAL ENVIRONMENT COMPETITIVE STRUCTURE The number of firms in an industry or those supplying substitute products affects the strength of competition. The competitive structure in which Tata Tea is operating is Monopolistic Competition
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The product The first market mix element is Product. A product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want. Product decision normally base on brand name‚ functionality‚ styling‚ quality‚ safety‚ packaging‚ repairs and support‚ warranty‚ accessories and services. These product attributes can be manipulated depending on what the target market wants. Also‚ customers always look for new and improved things‚ which is
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IV. Marketing Mix 1. PRODUCT Carmen’s Best is one of the creamiest artisanal ice cream in the market. It is also rich‚ smooth and dense that almost a pint of it weighs as heavy as a half gallon-sized ice cream. It means that its ice cream is not pumped with air‚ a practice among most commercial ice cream makers. The only difference is that Carmen’s Best ice cream is homemade‚ the old-fashioned way. Carmen’s Best uses 100% all-natural fresh cow’s milk and cream‚ delivered straight from their family’s
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The Marketing Mix (The 4 P’s of Marketing) Marketing decisions generally fall into the following four controllable categories: • Product • Price • Place (distribution) • Promotion The term "marketing mix" became popularized after Neil H. Borden published his 1964 article‚ The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940’s after James Culliton had described the marketing manager as a "mixer of ingredients". The ingredients in Borden’s marketing
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Data analysis Results We interviewed 50 students of the school in order to complete the survey. As we can observe in the chart below‚ 44% of them were female and 56% male. We have a balanced proportion between both genders in our sample. That enable this survey to be more representative of the target market we choose to analyse. Gender 44% 56% male femal e General perception of Nano Thanks to
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copying or communication of this material by you may be the subject of copyright protection under the Act. Do not remove this notice Author Title Published Luthans‚ Fred The last rajah : Ratan Tata and Tata’s global expansion [eReserve] McGraw-Hill Irwin‚ c2009 Access Online The last rajah : Ratan Tata and Tata’s global expansion [eReserve] .pdf 1.25mb Location Call Number Status (About status) eReserve Note Source: p.372-376 in Luthans‚ F. and Don‚ J.P. (2009) International management :
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