Tata Group The Tata group comprises over 90 operating companies in seven business sectors: communications and information technology‚ engineering‚ materials‚ services‚ energy‚ consumer products and chemicals. The group has operations in more than 80 countries across six continents‚ and its companies export products and services to 85 countries. The total revenue of Tata companies‚ taken together‚ was $67.4 billion (around Rs319‚534 crore) in 2009-10‚ with 57 per cent of this coming
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Marketing strategies of TATA motors is one of the most successful marketing strategies in automobile industry. By looking at the SWOT analysis of Tata Motors‚ you will know why Tata Motors Company is able to produce more than 4 million different types of vehicles such asc a r s‚ trucks‚ commercial vehicles‚ 4×4…etc since the company began in 1945. Meanwhile‚ Tata Motors Limited has also become the largest automobile producer in India market. Marketing strategies of Tata motors What makes the
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INTRODUCTION 3 BRAND AND PRODUCT BACKGROUND: 4 TATA PHOTON: 4 Features of Tata Photon+ 4 Services of Tata Photon 5 SITUATION ANALYSIS: 6 TOP COMPETITORS 7 MARKETING OBJECTIVES: 8 MARKETING ANALYSIS & STRATEGY: 8 EQUITY INDEX/PRICE ANALYSIS: 10 INSIGHTS FROM MEDIA: 12 TVC I (Get Speed Get Time) 13 TVC II 14 MEDIA ANALYSIS AND RECOMMENDATIONS: 16 PACKAGING: 17 Who am I (Brand)? 17 What am I (Product)? 17 Why am I? 18 IMPLEMENTATION – BUDGET & PROJECTIONS: 20 TATA PHOTON NEW APPLICATIONS:
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Group 3 Tata Motors Case Analysis Question #2 Prepare a SWOT analysis for the company. Strengths • Tata Motors is a market leader in automobile industry in India with a high market share. • Tata Motors has a good employee base which gives them high production efficiency. • Tata Motors are considered a reputable brand in India which gives them an advantage over its competitors. • Tata focuses not only the quality of its products but also on the quality of its management. They have a program
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like Tata employ to become large industrial conglomerates. The Tata Group has already established 90 separate firms in seven distinct business sectors. Because of their success‚ they have obtained vast financial resources and access to capital on favorable terms which has allowed them to expand their operations and become a large industrial conglomerate. Since the Tata Group uses its sister subsidiary companies to help supply its other companies (i.e. using Tata Steel to provide steel for Tata Motors’
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About Tata Steel Tata Steel was established in 1907 by JN Tata at Jamshedpur in Bihar‚ India. The company commenced production in 1911. In the early 1980’s‚ the company initiated a modernization program for its steel plants. By the mid 1990’s‚ Tata Steel was Asia’s first and India’s largest integrated steel producer in private sector. In 2003‚ Tata Steel declared a turnover of Rs 98.44 billion with a profit after tax of Rs 10.12 billion. Q1. Discuss the reasons for aggressive branding and marketing
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COMPANY PROFILE Inception Tata Motors Limited is India ’s largest automobile company‚ with revenues of Rs. 24‚000 crores (USD 5.5 billion) in 2005-06. By far it is the leader in commercial vehicles in each segment. It is also the second largest in the passenger vehicles market with winning products in the compact‚ midsize car and utility vehicle segments. The company is the world ’s fifth largest medium and heavy commercial vehicle manufacturer. Established in 1945‚ Tata Motors ’ presence indeed
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The company that we have chosen to focus on for our analysis is Tata Motors‚ India’s largest automobile company. This report will take a look at the marketing environment by which Tata is surrounded; will attempt to identify key strengths and opportunities that Tata Motors may wish to capitalize on; and will find and warn against glaring weaknesses and hidden threats that Tata Motors needs to guard against. Owing to the fact that Tata Motors is an enormous international company and this is but a brief
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Table of Contents Chapter1: Tata Steel All About Tata Steel.......…………………………………………………………………03 Origin and Growth………..……………………………..………………………………05 Acquisitions……….………..……………………………………………………………07 Study Of Various Programmes…………………………………………………………09 Awards and Recognition……...…………………………………………………………12 Chapter 2: Productivity Vs Employee Morale Employee Engagement………………………………………………………………...14 Employee Retention……………………………………………………………………...16 Quality Work Life ……………………………...…………………
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Ratan Tata: The Business Leader Barely a decade and a half ago‚ when Ratan N Tata took over as chairman of Tata Sons‚ the holding company of the Tata Group‚ people in the markets and in management circles dismissed him as a person of no consequence. When he sold off Tata Oil Mills Company in 1993 people said he had no stomach for competition. When he exited ACC‚ India’s leading cement company‚ people said he was frittering away his heritage. When he decided to build India’s first indigenous
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