Beebe‚ 2007). As a result‚ it is vital to entrepreneur leaders to fulfill their role as leaders through highly effective leadership. The essay firstly discussed leadership types established by Darling and Leffel (2010). Then it analysed how Muccia Prada applied Director and Creator types of leadership to her career. Finally‚ it argued the mixture of these two types of leadership made her a highly effective leader. Leadership is one of the key to the success of any organisations. According to (Redien-Collot
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From the financial point of view‚ the Italian luxury brand- Prada‚ which was known for its design innovation‚ can’t claim itself successful. Although it has the ability to keep its revenue over 1.5 billion euros for three consecutive years‚ it also contains more than 1 billion euros of debt maturing within 12 months sitting on its balance sheet. One of the best solutions for Prada to solve this problem is to raise capital in the stock market‚ which we could refer as IPO. Given the current market
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Product placement benefits for movie industry and manufacturers Abstract As the movie industry has thrived in this mainstream media industry for a couples of decades. Meanwhile as movie has been a culture product. It is increasingly becoming an important way for people entertainment. Therefore we can see many commercials are showed in movies. It means the commercial doesn’t just show in the TV or radio. However‚ it is a trend to be embedded in movie. They are interdependent relationship
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A Rhetorical Analysis of Hey’s "Virtual Product Placement" Imagine sitting down on a Saturday night to relax and watch your favorite show. As you turn to your show you begin notice that the whole thing is full of ads‚ everything from the billboards in the back ground‚ to the logo on the coffee cup that the main character is drinking out of. This is exactly the kind of thing you can expect to see in the future. In his article Damian Ward Hey argues that it is in the best interest of the television
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ASSIGNMENT 2: PRADA Refer to the HBS case "Prada: To IPO or Not to IPO" and answer the questions below. Note: Complete the related textbook chapters (RWJJ Chapters 14‚ 15 & 19) before attempting this case. WHAT IS THE PROBLEM SAID TO BE FACING PRADA? Prada got some financial trouble. First‚ Prada failed for several times to IPO due to various reasons like SARS‚ financial crisis‚ etc. Second‚ because of the long-term debt maturing in one year‚ Prada needed to raise more than 1 billion euros
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The use of product placement within recorded visual media. Does it interfere with the film? And‚ Does it work? When producing a film budget is a huge factor to consider. Product placement can create a large amount of the films creative budget. Film has always been used as a form of entertainment but since the 1980’s product placement has become more of a regular occurrence within this media. (The Truman Show‚ 1998) is a great example of how product placement is used within a film. Within the
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Ethics of product placement: A threat to ethic or a chance for marketing? Introduction Marketing communication‚ which plays an important role in selling products‚ is undoubtedly shaping audience attitude within its numerous tools. Marketing communication is divided into separate elements: promotion sponsorship‚ public relations and advertising .All of these could be carriers of product placement. However‚ by using some of these elements to send message to audience‚ some ethic issues may occur
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INVOLVEMENT IN PRODUCT PLACEMENT EFFECTIVENESS Xavier Gonzalez Garcia is a Business Administration student at a big‚ reputable university in England. Xavier loves to play soccer and tennis‚ he very much enjoys listening to music (he is a big fan of Muse)‚ and he is fond of watching movies. He is a student with excellent research skills as evidenced by his academic record and the quality of his bachelor thesis. The topic of Xavier’s bachelor thesis was “product placement”. Product placement has been defined
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1) What is the problem facing Prada? The Prada fell into some financial trouble. It needed to raise more than 1 billion euros to meet the long-term debt maturing in one year in 2011 and also required extra capital to implement its expansion plan in Asia market to seize the opportunity in this area which has the highest growth rate compared to the other markets. The demand for this huge amount of capital is quite urgent. The Prada has tried several times for IPO‚ but all terminated by some unlucky
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For many decades a so called “Devil Creature”‚ named The Jersey Devil‚ is thought to roam the heavily wooded pines of southern New Jersey feeding off of small animals such as dogs‚ chickens‚ and other small wild animals since the beginning of the early 18th century. This creature has pretty abnormal and diverse features. Many people that claim to have spotted The Jersey Devil say that it has a kangaroo like body with a horse like face and antlers sprouting out of the top of its head‚ not to mention
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