Humanitarian Aid in the 20th and 21st Centuries History 1140 Freshman Writing Seminar Spring 2012 MWF 9:05-9:55 Instructor: Julie Jacoby McGraw Hall B34 jaj32@cornell.edu Office Hours: M 2-3‚ W 10-11 and by appointment Course Introduction What do a Nebraskan farmer‚ a Guatemalan Red Cross nurse‚ and Bill Gates have in common? They all increase the global community’s ability to respond to the tragic aftermath of disasters and wars. In this course‚ you will learn about the history of and theory
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World AIDS Day‚ observed on 1 December every year‚ is dedicated to raising awareness of the AIDS pandemic caused by the spread of HIV infection. Government and health officials observe the day‚ often with speeches or forums on the AIDS topics. Since 1995‚ the President of the United States has made an official proclamation on World AIDS Day. Governments of other nations have followed suit and issued similar announcements. AIDS has killed more than 25 million people between 1981 and 2007‚[1] and
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After viewing the documentary film‚ ’Out of Control: AIDS in Black America’‚ I was shocked and vividly awaken to how this disease has reached epidemic portion in the black community of this country‚ and how it has been ignored by both black and white leadership at all levels of community involvement and well as at governmental levels . Phill Wilson‚ executive director of the Black AIDS Institute in Los Angeles says that many of our black leaders and celebrities have acknowledged and supported to
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AVIATION FIRST AID Introduction: The aviation first aid course introduces crews to first aid in an aviation environment‚ and ensures they have basic‚ essential knowledge to treat and care for passengers. First aid is the provision of initial care for an illness or injury. It is usually performed by non-expert‚ but trained personnel to a sick or injured person
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MKT - RED BULL Summary Red Bull is the most popular energy drink in the world‚ selling over $4.7 billion cans annually. The company was started by an Austrian entrepreneur Dietrich Mateschitz in the 80s. Red Bull pursued an aggressive yet different marketing strategy to grow their brand globally. Red Bull met an untapped need within the beverage consumer market and the strength of their brand provided them leverage to market themselves in a non-traditional manner. The brand is very strong‚ but does
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www.thetimes100.co.uk Engaging consumers through word of mouth marketing Curriculum Topics • The marketing function • Promotional approaches • Word of mouth (WOM) • Evaluating promotional activities Red Bull Wings Team Red Bull Cliff Diving Introduction In today’s society‚ consumers are bombarded with promotional messages from organisations. Consumers receive these messages when they listen to the radio‚ watch television‚ read a newspaper‚ commute to work or simply walk around a city centre
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will you characterize Red Bull’s overall global marketing strategy (global‚ glocal or local)? Ans 1 – It is my opinion that Red Bull has a global marketing strategy which it implements in all the markets in enters into. Red Bull has built its name as a trendy energy drink‚ catering to young adults (aged 16-29)‚ young urban professionals and post secondary school students. Also it targets young club-goers and private parties to spread its name as an active and stylish drink. Red Bull believes that it
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Running head: THE AMERICAN RED CROSS The American Red Cross Dr. Victor Oladapo Ethics and Advocacy for HR Professional The American Red Cross 1. Determine impact of this event on ARC’s “benefits of business ethics” (employee commitment‚ investor loyalty‚ customer satisfaction the‚ and bottom line). Ferrell and Fraedrich (2011) states that‚ “business ethics relates to rules‚ standards‚ and moral principles regarding what is right or wrong in specific
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Running Head: Red Bull Red Bull: Building Brand Equity in New Ways! Three Questions on Pearson Case Study 4. George Ray Redmond Review 1. Describe Red Bull’s Sources of Brand Equity. Do they change depending on market or country? According to Keller (2008‚ p 53)‚ brand equity is the strong‚ favorable and unique brand associations in the memory of customers. He goes on to define (p 54) two sources of brand equity: 1.) Brand Awareness; and 2.) Brand Image. Red Bull has well defined
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Bachelor Thesis 2012 Bachelor in Language and Business Communication Author: Degree in Marketing and Management Communication Julius Areska Supervisor: Simon Lind Fischer The Impact of Sport Sponsorship on Brand Equity The Analysis of Red Bull GmbH Department of Language and Business Communication Aarhus School of Business and Social Sciences Aarhus University May 2012 Julius Areska 287754 BAMMC‚ Bachelor Thesis 2012 Abstract Recently‚ traditional marketing communication
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