March 25th‚ 2015 Whitney Roper - 0876801 DIGM 3350 Gulf State Label Company 4537 Brittmoore Rd‚ Houston‚ TX 77041 Tour Guide: Bob Nicolosi/Mike Williams I recently had to the opportunity to visit Gulf States Label located in Houston‚ Texas. Shortly after arriving‚ I was personally welcomed by co-founder‚ Mike Williams. He and his partner Bob Nicolosi‚ who had previously been a pressman for 9 years‚ started GSL in 2001 after being in the printing industry in other firms since 1977. They are leaders
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Electronic Commerce: Products and Services Learning Objectives Upon completion of this chapter‚ you will be able to: 1. Describe electronic retailing (e-tailing) and its characteristics. 2. Define and describe the primary e-tailing business models. 3. Describe how online travel and tourism services operate and their impact on the industry. 4. Discuss the online employment market‚ including its participants‚ benefits‚ and limitations. 5. Describe online real estate services. 6. Discuss
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Recommending a Marketing Mix for a Product or Service Executive Summary This report mainly talked about a product-Pepsi. In this report‚ the purpose was compared and contrasted which 4Ps is better to the Pepsi and wanted more people to buy it. The thesis was compare and contrasts the Pepsi with the competitor - Coca Cola. So the report needed find some information and interview some people. The key finding was that SWOT and 4Ps is very important to the product. And the key conclusion and recommendation
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Statement: Perfume Perfume by Patrick Süskind‚ exposed me to a series of literary texts‚ themes and ideas. It also opened me to a variety of cultural developments that happened throughout the book. In the slums of 18th century Paris‚ Jean-Baptiste Grenouille is born‚ with the gift of scent. As he grows up he lives to decipher the smells of Paris. He journeys to satisfy his obsessions with capturing odors‚ and it’s this that drives him to a murdering quest to create the ultimate perfume and in the
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Reflective statement: How was you understanding of the cultural and contextual considerations of ‘Perfume’ developed through the interactive oral? In the street markets of Paris Jean-Baptiste Grenouille is born. As other people use sight to perceive objects and people he uses his superhuman sense of smell. In the novel Perfume the intellectual Grenouille uses his hidden ability to wreck the innocence of twenty-five virgins of which he strips of their innocence‚ to create his ultimate scent.
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410 Marketing of physical products VS marketing of services The marketing of physical products and marketing of services expose two different situations in marketing which requires different strategies. With physical product marketing you need to consider the product‚ price‚ place and promotions which are the standard 4Ps approach. When it’s come to marketing of services you need to consider people‚ process and proof on top of the standard 4Ps approach. Services are intangible‚ inseparable‚ perishable
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In the early 1930’s‚ Carl Rehnborg started the first significant line of vitamins in the United States with his "California Vitamin Company" then change the name to Nutrilite Products Company‚ in 1939. So that‚ Nutrilite treaty with a company owned by Lee Mytinger and William Casselberry to become the exclusive American distributor of Nutrilite vitamins‚ in 1945. In addtion‚ Mytinger and Casselberry begin start the first MLM with the same essential rule that underlies the business. Every autonomous
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2/3/2010 CHAPTER 5 Product and Service Strategy and Brand Management Slide 5-1 AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: 1. Explain the offering concept and offering mix portfolio. 2. Describe how the marketing manager modifies the offering mix. 3. Identify and describe the stages in the new-offering development process. 4. Identify and describe the stages in the product life cycle. Slide 5-2 1 2/3/2010 AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: 5. Explain the
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physical good and service good is intangibility of service good. Different from physical good‚ services are intangible activities which provide want‚ satisfaction and are not necessary related to the sale of a product or another service‚ and does not result in the ownership of anything. According to Berry and Parasuraman‚ a physical good is in essence an object while a service good is in essence a performance. Consumers cannot see‚ touch‚ weigh and test out a service good since service good cannot be
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Job Description: Chief Marketing Manger for Hipton Worldwide Hotels Position Description: Full responsibilities for all corporate marketing efforts including strategy‚ execution & performance of media communications‚ web analytics‚ the development and optimization of marketing programs intended to drive revenue and sales. Responsibilities: Maintain a successful marketing plan to optimize our world class hospitality services and continue to maximizing sales. Collaborate with internal business
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