Course Description This course applies economic concepts to make management decisions. Students employ the concepts of scarce resources and opportunity costs to perform economic analysis. Other topics include supply and demand‚ profit maximization‚ market structure‚ macroeconomic measurement‚ money‚ trade‚ and foreign exchange. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: •
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Givenchy’s Perfume advertisement which is advertised in VOGUE magazine. The ad successfully achieved its target audiences and created a perfect design to represent the content of the product. The perfume has not only attached its first target audience who are the women but also the other audiences such as the women’s boyfriend‚ husband or the men who are chasing after women. The visual message uses images of people‚ colour‚ context and so on to sell the product and promote the product by utilizing
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The Product OBJECTIVES: * Definition of Product * Product Concept * What is Branding Packaging and Labeling What is Product? A product is anything offered for sale by a firm to buyers to satisfy their wants and needs. Products may take any of the following forms: * A physical object like a toy or a kilo of pork * A service like a Ferris wheel ride or a dental check-up * A place like London or Boracay * An organization like the Knights of Columbus or the Philippine
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Marketing mix - Product Agenda ✦ Product ✦ Service ✦ Product life cycle ✦ Experience Aim: transform strategic decisions already take into a sustainable and attracted commercial offer. From a managerial point the key question is: how can we transform our decision‚ our value proposition into something that can be bought by the market? We have to consider that there are several models that have been suggested over time to depict from a managerial view point what marketing mix meansthey clarify the
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Evaluate the external corporate communications of an existing product or service Types of external corporate communications Write down the meaning of each and give examples Related to CWOA * Advertising – Advertising is a way to inform in a way of notice or announcement to the public or businesses about promotions‚ services and products. Other can be information about upcoming events or a massive sale. Advertisement can be informed through TV‚ leaflets and Radio. CWOA inform their customers about
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The product The first market mix element is Product. A product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want. Product decision normally base on brand name‚ functionality‚ styling‚ quality‚ safety‚ packaging‚ repairs and support‚ warranty‚ accessories and services. These product attributes can be manipulated depending on what the target market wants. Also‚ customers always look for new and improved things‚ which is
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I. The Company a. Background of the company ST. PETER LIFE PLAN‚ INC. (SPLPI) is a Pre-paid DeathCare company‚ which offers traditional and affordable Life Plans to all segments of the society. Founded by Francisco “Tatay” M. Bautista‚ on October 23‚ 1970. It is registered and licensed with the Insurance Commissions (IC) and is compliant with all Pre-Need regulations. SPLPI maintains trust funds with the following trustee banks: Bank of the Philippine Islands (BPI)‚ Banco De Oro (BDO)‚ Metrobank
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The above quote illustrates how decisions made by a company or individual; although legal or the law can possibly violate ethical standards. Ethics as we remember‚ is the knowing the difference between right and wrong; and doing what is right. Whereas‚ being legal has to do with the following of legislative laws. Given‚ this information‚ this discussion will provide two examples of moral rights and moral wrongs the Logistics and Services Company (LSC) can find themselves involved in and provide
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HINTS TO MBA STUDENTS ON HOW TO DEFINE THE PROBLEM – FOR ONLINE SUBMISSION PROBLEM DEFINITION: The problem definition is a very brief DESCRIPTION (not more than 255 characters) about the problem you are going to solve in your project work. The members of the review committee must have clear view of the nature o f problem you are going to work on. This will help in the speedy approval of your project proposal. Listed below are some examples of problem definitions (submitted in the past) that
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Customer Service is the employee ’s of an organisation‚ giving customers what they want. They need to provide the right products and the right service to all the customers and potential customers. The organisation and its individuals provide products and services to meet the expectations of its customers. Customer Service applies to all types of customers‚ these include; individuals‚ groups‚ people from different cultures and people with specific needs. Customer service is important to the
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