Career Orientation January 30‚ 2010‚ 3:00pm to 5:00pm AVR 3 ASSESSMENT The seminar was presented by some former Mapua students which are know very successful in their respective careers. Mr. Ferdinand Iquina talked about his experiences on how he applied to the company his is currently working. He said that at first he tried applying to other companies just to have an idea on how a job interview is held. He tried researching about the company to have a background. He said that his employer
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HANS RAJ COLLEGE (University of Delhi) Mahatma Hans Raj Marg‚ Malka Ganj Delhi-110007 Website : http://www.hansrajcollege.co.in Hansraj College‚ an institution par excellence is the pride of Delhi University. This prestigious and progressive educational institution has always been one of the most sought after college‚ as it has acquired the distinction of being one of the top ten colleges out of 13‚000 colleges in the country. Its illustrious teachers‚ non-teaching staff and students have spread
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“The importance of an internal marketing orientation in social services” (International Journal of Nonprofit and Voluntary Sector Marketing‚ 14:285-295‚ 2009)‚ it’s a recent article with only three years‚ and many of the references that are used in this article are researchers well known in their field of work. Both of the two researchers have a PhD in Marketing from the University of South Florida and also both have already published several articles in various Marketing Journals. This article states
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Research Brand orientation and market orientation — From alternatives to synergy ☆ Mats Urde a‚⁎‚ Carsten Baumgarth b‚ Bill Merrilees c a b c Lund University‚ Sweden Berlin School of Economics and Law‚ Marketing Division‚ HWR Berlin‚ Germany Department of Marketing‚ Griffith Business School‚ Gold Coast Campus Queensland 4222‚ Australia a r t i c l e i n f o a b s t r a c t This paper explores the interaction between brand orientation and market orientation. Brand orientation is an inside-out
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Outline the evolution of market orientation By the evolution of market orientation we understand that marketing has gone through since the Industrial Revolution until the present. We can divide this evolution in 4 different stages or eras‚ from the oldest to the newest: Production Era Product Era Sale Era Marketing Era There are loads of differences between the different eras but the main difference is the goal the businesses try to aim in each era. Through the History the aims and goals of
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Q.1. Describe Strategic Orientation. Often companies are led into international and even global markets by burgeoning consumer or customer demands‚ and strategic thinking is secondary to “filling the next order”. But putting strategic thinking on the back burner has resulted in marketing failures for even the largest companies. The consensus of the researchers and authors in the area reveals three relatively distinctive approaches that seem to dominate strategic thinking in firms involved in international
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Market-Orientation During the past decade‚ market orientation has received considerable attention from both academics and practitioners. This trend reflects both a long standing neglect of construct‚ (Webster‚1988‚ Kohli and Jaworski 1990) and a widespread acceptance of its importance (Houston‚ 1986‚ Webster‚1988‚ Kohli and Jaworski 1990). Building on the initial research by inter alia Kohli and Jaworski (1990)‚ Narver and Slater (1990) Deshpande et al (1993) significant progress has been made in
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Personal Cultural Orientation‚ Destination Brand Equity and Revisit Intention: The Case of Cali‚ Colombia Dissertation Proposal Adolfo Rudy Cardona TUI Abstract This study investigates perceptions by tourists to travel destinations based on personal cultural orientation and its effect on destination brand equity ( i.e.‚ image‚ value and quality) and tourist behavior. Likewise‚ it attempts to explore the possible
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COMPANY & DESIGN A NEW EMPLOYEE ORIENTATION PROGRAMME THAT CAN MAXIMIZE THE NEW EMPLOYEES UNDERSTANDING ON THE COMPANY’S CORPORATE CULTURE PREPARED BY: WARDATU QISTINA AWANG BA4D 2012698374 ABDULLAH FAIRUZ BIN ISMAIL @ SAID BA4D 2012549501 PREPARED FOR: MADAM AZIZAN BINTI ZAINUDDIN 3 NOVEMBER 2014 TABLE OF CONTENTS CONTENTS PAGE 1.0 ACKNOWLEDGEMNET 1 1.0 INTRODUCTION: BACKGROUND OF KENTUCKY FRIED CHICKEN (KFC) 2 1.2 GENERAL UNDERSTANDING ABOUT ORIENTATION PROGRAMME 3 - 6 1.3 KFC’S
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eating market orientationCreating a Market Orientation JOHN C. NARVER* Professor‚ School of Business Administration‚ University of Washington‚ Seattle‚ WA 98195 STANLEY F. SLATER Professor of Business Administration‚ University of Washington‚ Bothell‚ Bothell‚ WA 98021 BRIAN TIETJE Doctoral Student‚ School of Business Administration‚ University of Washington‚ Seattle‚ WA 98195 Abstract A market orientation is a business culture in which all employees are committed to the continuous
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