STUDIES ST. JOSEPH’S COLLEGE (AUTONOMOUS) TIRUCHIAPPALLI – 620 002 MBA (FULL TIME) COURSE PATTERN FOR TWO YEAR MBA PROGRAMME FOR THE BATCH 2010-2012 SEMESTER PAPERS NUMBER OF HOURS CREDITS PER WEEK 10PBA1101 – Management Process & Organisational Behaviour 10PBA1102 – Quantitative Methods 10PBA1103 – Managerial Economics 10PBA1104 – Soft Skills for Managers Semester I 10PBA1105 – Accounting For Managers 10PBA1106 – Information Technology for Managers 10PBA2101 – Entrepreneurship and Project Planning
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ORGANISATIONS AND BEHAVIOUR LO1 1.1‚ 1.2 This essay aims to identify the key elements between organizational structure and culture Organizational structure can be described as the framework in which an organization operates. There are three main types of organizational structure: functional‚ divisional and matrix structure. A functional structure is set up so that each portion of the organization is grouped according to its purpose
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the person who finally utilizes it. What do you mean by consumer behaviour? It is the study of why‚ how‚ what‚ where‚ and how often do consumers buy and consume different products and services. In other words it refers to the behaviour that consumers display in searching for‚ purchasing‚ using evaluating‚ and disposing of products and services that they expect will satisfy their needs. Definition Of Consumer Behaviour “The behaviour displayed by Consumers while searching for‚ purchasing‚ using‚ evaluating
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C H A PTE R CONSUMER BEHAVIOUR AND TARGET AUDIENCE DECISIONS 3 Chapter Objectives • To understand the consumer decision-making process and how it varies for different types of purchases. • To understand various internal psychological processes‚ their influence on consumer decision making‚ and implications for advertising and promotion. • To understand the similarities and differences of target market and target audience. • To understand the various options for making a target audience decision
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1. Situation Analysis Company Background & Products AstonsSpecialities started its first outlet in a coffeeshop along East Coast Road‚ opposite the current 112 Katong Mall in 2005. (Astons‚ 2009)It specializes in steak and has attracted the media interest and a group of loyal consumers for its tasty fare (steaks)‚ reasonable pricing and good service. With good response and feedback from consumers‚ Aston Specialties shifted a few doors away and opened its very own shop-front to provide its
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Use psychological theory and research to illustrate the phenomenon of bystander behaviour. The bystander effect can be defined‚ as when people are in the presence of others‚ they are less likely to offer to help than when they are alone. Research on bystander intervention has produced a great number of studies showing that the presence of other people in a critical situation reduces the likelihood that an individual will help. There are several real-life situations‚ which illustrate this effect
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Group Behavior Group Dynamics A. Introduction and Definition A.1 Group’s nature and purpose It is a composition of at least two (2) or more people who share certain common beliefs‚ interact with one another in a continuing basis‚ and view themselves as being members of a group- which is a distinct entity- for the purpose of achieving common goals (Vecchio‚ 1988; Newstrom & Davis‚ 1997; French‚ Rees‚ and Rumbles‚ 2008). First of all‚ before certain individuals get to interact with each
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“Understanding Buyer Behaviour” Task 1 Buyer behaviour is a very important factor to understand when it comes to marketing. A vital point of the marketing process is to understand why a consumer/buyer makes a certain purchase. By understanding buyer behaviour it will make it significantly easier for the business to meet the needs and wants of consumers. In addition to understanding the needs of your customers businesses would also need to understand what motivates them to purchase‚ and how
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The fascinating world of animal behaviour- science essay Animals and their behaviour has been fascinating to behold and even more incredible to experience. Humans have been intrigued at how the most basic creatures can do the most complex things. Ethology or the scientific study of animal behaviour is responsible for numerous breakthroughs in the understanding of the animal world‚ and in turn the human one. Animal behaviour can range from being altruistic‚ to funny‚ to being lessons in teamwork
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Behaviour of the drivers and their background Some of the behavioural observation of the drivers and their background were very peculiar and can be summarised in following points. * It was not very pleasing to see that the younger generation had the ‘Care-Free attitude’ towards a subject as crucial as traffic rules. In most of the cases where people from the age group‚ 18-25 years‚ were found violating the rules‚ they tried to get away from the scene as soon as possible without realising the
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