S.No TITLE PAGE NO 1 PERCENTAGE ANALYSIS: GENDER V.S BRAND 26 2 PERCENTAGE ANALYSIS: FREQUENCY TABLE 26 3 PERCENTAGE ANALYSIS:AGE V.S BRAND 27 4 PERCENTAGE ANALYSIS:AGE FREQUENCY TABLE 27 5 PERCENTAGE ANALYSIS: INCOME FREQUENCY TABLE 28 6 PERCENTAGE ANALYSIS: CRITERIA FREQUENCY TABLE 29 7 CROSSTABS- BRAND V.S CITERIA 30 8 CROSSTABS: BRAND V.S NUMBER OF YEARS 31 9 CROSSTABS: BRAND V.S INSTALLATION COST 32 10 CROSSTABS: BRAND V.S RECHARGE AMOUNT 33 11 CROSSTABS: BRAND V.S CRITERIA 34
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• PR and effective vendor management • Proficient in MS Office & Internet tools OBJECTIVE Aspire to enhance my abilities through continuous learning‚ where my experience and expertise can directly impact organization’s productivity and profitability. PROFESSIONAL SYNOPSIS • An astute professional with over 10 years work experience of sales and marketing. • Presently designated as DGM – Marketing in Shakti Pumps (I) Ltd‚ Indore (MP). • Adept in executing
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noting is how quickly the brand’s sound mnemonic‚ ‘Whirlpool‚ Whirlpool’‚ has established itself. Whiteboard beginning As a company‚ the US-based white goods major Whirlpool had entered India in 1989‚ in a joint venture with the TVS group. Videocon‚ which had pioneered washing machines in India‚ was the market leader with its range of low-priced ‘washers’ (spinning tubs) and semi-automatic machines‚ which required manual supervision and some labour. The brand’s TV commercial‚ created by Pune-based
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MARKETING MANAGEMENT PROJECT REPORT INDIAN INSTITUTE OF MANAGEMENT‚ KASHIPUR A Study on Marketing Strategy of Micromax and Future Challenges Group 2 Akshay Aggarwal Ashok Kumar Mayank Singh Saurabh Bhise Mohit Sharma Submitted on: 21st Dec’ 2012 INDIAN INSTITUTE OF MANAGEMENT‚ KASHIPUR Acknowledgement Apart from the efforts made by the team‚ the success of this project depends largely on the encouragement and guidelines of many others. We take this opportunity to express our gratitude
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JBFSIR Volume 1‚ Issue 4 (July‚ 2011) ISSN 2231-4288 The Journal of Sri Krishna Research & Educational Consortium JOURNAL ON BANKING FINANCIAL SERVICES & INSURANCE RESEARCH Internationally Indexed & Listed Referred e-Journal IMPACT OF RIGHT ISSUE ON MPS AND EPS REKHA RAHEJA Assistant Professor (Deptt. Of Commerce)‚ Hindu College‚ Sonepat RAJESH BHADWAJ Research scholar (Deptt. Of Commerce)‚ MDU‚ Rohtak PRIYANKA Assistant Professor (Deptt. Of Business Administration)
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CASE – 1 Dabur India Limited: Growing Big and Global Dabur is among the top five FMCG companies in India and is positioned successfully on the specialist herbal platform. Dabur has proven its expertise in the fields of health care‚ personal care‚ homecare and foods. The company was founded by Dr. S. K. Burman in 1884 as small pharmacy in Calcutta (now Kolkata)‚ India. And is now led by his great grandson Vivek C. Burman‚ who is the Chairman of Dabur India Limited and the senior most representative
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Case III: LATE MOVER ADVANTAGE? Questions 1. Why has the ‘late corner’s strategy’ of Toyota failed in China‚ though it succeeded in India? 2. Why has Toyota failed to capture the Chinese market? Why is it trailing behind its rivals? 1.ans – Toyota failed to get a strong hold in the Chinese market due to poor understanding of the market. The reasons being mainly due to high pricing of the vehicle with which it entered the market in China as Toyota followed the price skimming strategy
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Impact of Mergers & Acquisitions on Human Resource: A Global Prospective Shilpie chakravarty Tanvi Gaur Abstract: To achieve competitive advantage‚ merger and acquisition (M&A) has become a strategic option for organizations. A phenomenal change has been witnessed in India in recent years‚ owing to the liberal reforms executed by the Government of
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manufacturing with partners in China which helps them to reduce their cost with indian expertise. COMPETITORS : Micromax faces a tough competition from market giants like Nokia‚Motorola‚Sony Ericson‚Samsung‚LG and small players like Karbonn‚Lava‚Intex‚Videocon and Onida but their innovative design and latest technology with affordable price attracts the customers. PUBLICS : Media like Newspaper and Magazine are the medium used by micromax for connecting with the general public.Through TV Advertisement
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* ------------------------------------------------- Ten biggest Mergers and Acquisitions deals in India Tata Steel acquired 100% stake in Corus Group on January 30‚ 2007. It was an all cash deal which cumulatively amounted to $12.2 billion. * Vodafone purchased administering interest of 67% owned by Hutch-Essar for a total worth of $11.1 billion on February 11‚ 2007. * India Aluminium and copper giant Hindalco Industries purchased Canada-based firm Novelis Inc in February 2007. The total
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