The Globalisation of Indian Companies “In each and every case‚ (the companies studied in the survey) the emerging multinationals had leaders who drove them relentlessly up the value curve. These leaders shared two characteristics. First‚ their commitment to global entrepreneurialism was rooted in an unshakable belief that their company would succeed internationally. Second‚ as their operations expanded‚ they all exhibited a remarkable openness to new ideas that would facilitate internationalism–even
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ELECTRONICS INDUSTRY IN INDIA INTRODUCTION Electronics is one of the fastest growing segments of the Indian industry. Today‚ the electronics industry is completely delicensed with the exception of aerospace and defence electronics. The electronic industry in India constitutes less than 1% of the global market. The demand for these products however is growing rapidly and the investments are flowing in to augment the manufacturing capacity. HISTORY Among manufacturing industries‚ the
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INTRODUCTION Why there is need to study IHRM and cross culture management? For our purposes let’s define culture as the way in which each of us is programmed to behave in the environment. Cultures are like icebergs; some features are apparent to anyone not in a fog‚ while others are deeply hidden. Above-the-surface features include overt behaviors: how people dress eat walk talk relate to one another conduct themselves during public ceremonies such as weddings or funerals. Also included are such
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Samsung‚ being the market leader in the television industry in India‚ has decided to launch a new Television brand with some unique features. Before launching the product‚ however‚ it is important for the company to understand the macro environment carefully‚ the current status and the future direction. Demographic Environment – It is important for the company to analyze India as the potential market for launching new brand of television. With a population of over one billion‚ is the second largest
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business is that most firms deal with multi-products .This helps a firm diffuse its risk across different product groups/Also it enables the firm to appeal to a much larger group of customers or to different needs of the same customer group .So when Videocon chose to diversify into other consumer durables like music systems ‚washing machines and refrigerators ‚it sought to satisfy the needs of the middle and upper middle income group of consumers. Likewise ‚ Bajaj Electricals.a household name in
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UNCONVENTIONAL MARKETING “Winners don’t do different things‚ they do things differently” DEFINITION: As the topic (unconventional marketing) tells us that there should be no definition‚ there are no rules‚ there is no leader. The only thing that matters is ‘being different’ in such a way that attracts more attention and gives you more profits than the standard marketing practices. RELEVANCE IN CONTEMPORARY ENVIRONMENT: As the world is becoming glocalized (global village)‚ the competition is increasing
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AIMS AND OBJECTIVE Study Rationale: • Effectiveness of In-Film Advertising • Consumer Behavior and Advertiser’s Behavior towards In-film Advertising Exploring product placement opportunities offered by the mainstream Hollywood and Bollywood movies‚ by understanding their nature‚ the audiences they serve and benefits the industry aims at with respect to the placed product. Study Objective: • To test the effectiveness of brand placement in movies both from the consumers and the advertisers
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PROJECT TITLE : A study on layout of Big Bazaar‚Noida. INTROUCTION: Big Bazaar is a chain of shopping malls in India currently with 29 outlets‚ owned by the Pantaloon Group. It works on same the economy model as Wal-Mart and has had considerable success in many Indian cities and small towns. The idea was pioneered by entrepreneur Kishore Biyani‚ the head of Pantaloon Retail India Ltd.Big Bazaar‚ the flagship retail chain of the Future Group‚ is on the verge of achieving a unique milestone in the
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The 2G spectrum scam in India involved the issue of 1232 licenses by the ruling Congress-led UPA alliance[1] of the 2G spectrum to 85 companies[1] including many new telecom companies with little or no experience in the telecom sector at a price set in the year 2001. The scam involved allegations regarding the under pricing of the 2G spectrum by the Department of Telecommunications which resulted in a heavy loss to the exchequer‚ and the illegal manipulation of the spectrum allocation process to
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INSTITUTE OF PRODUCTIVITY AND MANAGEMENT GLOBAL BUSINESS ENVIRONMENT ASSIGNMENT-1 SUBMITTED TO:- RESPECTED RASHMI MAM SUBMITTED BY:-DEEPAK DATE:- 29/08/2013 1. Defender: Companies should adopt this position when they have low pressure to globalise and their competitive assets are customised to the local market. This is a defensive strategy that focuses on leveraging local assets in market segments where multinationals are weak. For example‚ when Western cosmetic giants entered the
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