The market environment is a marketing term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macro environment and the micro environment Demographic factors Study of human population in terms of size‚ density‚ location‚ age gender‚ race‚ occupation‚ other stats India’s demographic report findings * Estimated 1.1 billion people live in
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Telecom Regulatory Authority of India The Indian Telecom Services Performance Indicators April - June‚ 2012 New Delhi‚ India 11th October‚ 2012 Mahanagar Doorsanchar Bhawan‚ Jawahar Lal Nehru Marg‚ New Delhi-110002 Tel: +91-11- 23230752‚ Fax: +91-11- 23236650 Website: www.trai.gov.in Disclaimer The Information and Statistics contained in this report are derived from variety of sources‚ but are mainly reliant on data obtained from Service Providers. This report does not constitute
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Latest brand review on airtel Rebranding case I’m writing this article in memory of my favourite airtel brand logo and alluring jingle tune. If I could write a post it would be a kind of “RIP” word feeling for my beloved old brand. “Our new brand identity along with the new vision will help us to serve our customer in the best possible manner‚ living our brand values of being alive‚ inclusive and respectful.” Sanjay
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What is Unica campaign? Campaign is a communication suite that allows highly specific targeted offers to be presented to customers via outbound channels. • Reduce campaign cycle time and time-to-market and increase campaign volumes. • Reduce costs of marketing campaigns. • Improve response rates and business results by increasing the precision of campaign targeting. • Deepen customer relationships‚ loyalty and lifetime value. • Enable cross-channel marketing by using centralized decisioning
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EXECUTIVE SUMMARY Refrigerators are house hold common appliances used commonly for storing perishable goods such as vegetables and for having chilled water. Currently major players in Industry are LG‚ Samsung‚ Godrej‚ Videocon‚ Whirlpool and Panasonic. LG is the market leader in the refrigerator segment followed by challenger Samsung. Panasonic sells products to a niche segment which require freezer as lower compartment. The major objective is to device a marketing strategy with clear defining
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DTH INDUSTRY- TRADE & CONSUMER PREFERENCES. Chapter 1 Introduction. Scope of study. Significance of study. Objective of study. Literature review. Scheme of Dissertation. Introduction The report is an earnest endeavor made to understand the present market scenario of DTH industry
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Quality of the service is the degree of conformance of all the relevant features and characteristics of service to all the aspects of the consumers’ needs limited by the price and delivery s/he will accept. Quality can be viewed from two perspectives: Internal quality based on conformance to specifications External quality based on customer-perceived quality Gain competitive advantage‚ maintain loyalty Increase value (may permit higher margins) Improve profits Expected Service
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Mergers and Acquisitions: A Vital Role to Change Face of Indian Business Management Rahul Mohare1‚ Aniruddha Akarte2‚ Ruchi Garge3 Mr. Rahul Mohare1 MBA Department Datta Meghe Institute of Management Studies RTM Nagpur University rahul_3478@rediffmail.com Mr. Aniruddha Akarte2 MBA Department Datta Meghe Institute of Management Studies RTM Nagpur University aniruddha_akarte@yahoo.com Ms. Ruchi Garge3 BCCA Department Datta Meghe Institute of Management Studies RTM Nagpur University
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GLOBALIZATION EVOLUTION OF GLOBALIZATION The term globalization denotes “globe” as a single market. Product presence in different Markets of the world. Production base across the globe. Human resources from all over the world. International investment Transaction involving IPRs. The advent in ICI(information‚ communication and technology) Rapid economic liberalization of trade and investment The mobility of people and transactional moves The reach of satellite channels‚ internet etc.
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A Study on “To Understand Consumer Behaviour and Pre Purchase Decision making process for IFB Products” Submitted to the School of Management Studies University of Hyderabad In Partial Fulfillment of the Requirement for the Award of the Degree of Master of Business Administration Under the Guidance of Dr. SAPNA SINGH MBA‚ Ph.D Reader School of Management Studies University
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