ranging from Technicolor to PRN. Structurally‚ Thomson kept the acquired companies autonomous to retain brand awareness of the acquired companies. In 2005‚ Thomson effectively exited the consumer products industry‚ by selling its CRT division to Videocon‚ India. Thomson as a company had changed from a consumer electronics manufacturer to a video technology and services company through its acquisitions. However‚ this business was seen as an attractive bet by other competitors
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PRINCIPAL OF MARKETING NOTES IMPORTANT QUESTION FOR FINAL EXAMINATION UNIT I 1. What is meant by marketing? Explain the nature of marketing 2. Explain the functions or scope and classification of marketing. 3. What are the concepts of marketing. 4. What is meant by marketing mix? Explain its features. 5. What are differences between selling concept and marketing concept. 6. Write about the principles of marketing mix. 7. Explain the factors influencing marketing mix. 8. Explain the importance of
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A Study of Performance Appraisal with reference to Celsair Chapter -1 Introduction Performance appraisal Definition of Performance appraisal The process by which a manager or consultant examines and evaluates an employee’s work behavior by comparing it with preset standards‚ documents the results of the comparison and uses the results to provide feedback to the employee to show where improvements are needed and why‚ performance appraisals are employed to determine who needs what training and
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For the exclusive use of J. LAU TB0073 August 17‚ 2007 Kannan Ramaswamy LG Electronics: Global Strategy in Emerging Markets Mr. Nam Woo‚ President of LG Electronics (LG)‚ was collecting his thoughts after the press conference in Beijing. He had been appointed as the President of LG Electronics in China in 2006 and was unveiling an ambitious agenda to accelerate LG’s presence in the country. He reflected on the emergence of South Korea as a major hub in the consumer electronics business and the
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TABLE OF CONTENTS 1.0.Introduction......................................................................1 2.0.Objectives..........................................................................1 3.0.Literature Review...............................................................1-2 4.0.Resarch Design...................................................................2-4 4.1.Data Source & Type................................................................................................
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10 years of financial scams It terms of reform and development‚ the Indian capital market and financial sector have been the fastest to grab every opportunity presented by the paradigm shift in India’s economic policy. Their furious developmental activities have put the two top Indian bourses almost on par with the best in the world‚ in terms of their structure‚ systems and regulation. But for all the development efforts‚ the capital market remains seriously flawed because three key ingredients
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RESEARCH ON BUYING BEHAVIOR AND PERCEPTION IN INDIAN DIRECT TO HOME (DTH) INDUSTRY ____________________________________________________________ _ TABLE OF CONTENT Page No. Chapter 1 . Executive Summary 2-5 Chapter 2 . Overview of Indian DTH industry
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annually. While the big boys like Nokia‚ Samsung‚ LG‚ Motorola and Sony Ericsson make up for 70% share‚ the market has of late seen a slew of domestic firms such as Micromax‚ Karbonn and Intex making large inroads and new established brands like Videocon and Onida entering the field. Among the domestic firms‚ one of the most promising brand is Micromax. Few years ago‚ when Vikas Jain’s firm was delivering computer printers and monitors across India‚ he saw first-hand how pervasive Nokia had become
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overview Source[2] The main players Source[2] The Indian consumer durables market is majorly ruled by the Korean majors such a Samsung‚ LG etc .LG holds leadership in the refrigerators market with 23% market share closely followed by Videocon and Samsung. The mobile phone market which was once ruled by Nokia is currently ruled by Samsung followed by LG. There are a large number of players who are currently there in this market .In case of flat panel TV’s Sony‚ Samsung and LG have about
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Asha Bhosle Asha Bhosle is an Indian singer who has fascinated the entire country with her voice. Asha was born on September 8‚ 1933 in a small village in sangli‚ Maharashtra to the Marathi family of pandit Dinanath Mangeshkar.She was the third child of Dinanath Mangeshkar and Shudhhamati. Her nickname is The Queen of Indi pop. Her father pandit Dinanth Mangeshkar was a theater artist and a classical singer. He trained her in classical music at a very young age .Her other sibling are
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