The ever expanding markets for goods and their unchallenged assault through advertisements are flooding the society with information and ideas‚ attitudes and imagery which is difficult to control and assimilate. This is affecting the young minds to a great extent especially when entertainment is interspersed with commercial messages. Adults may be able to develop a rational resistance to this onslaught‚ but children may not. The children of non-TV age did not take advertisements seriously.
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Int. Journal of Economics and Management 5(1): 283 – 298 (2011) ISSN 1823 - 836X Lifestyle – A Tool for Understanding Buyer Behavior JayaSrEE KrIShNaN St Joseph’s College of Engineering‚ India ABSTRACT This study emphasizes the importance of lifestyle and its influence on the consumer’s purchase behavior. The main purpose of this study is to empirically examine the association between the consumers’ general life styles and their consumption pattern. aIO measure was used to identify the
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CHAPTER 1: EXECUTIVE SUMMARY The goal of marketing research is to provide the facts and direction that managers need to make their more important marketing decisions. Marketing research covers a wider range of activities. Such as Determine research design Identify data types and sources Design data collection forms and questionnaires Determine sample plan and size‚ Collect the data‚ Analyze and interpret the data. Prepare the research report This project is an attempt to decipher
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INDUSTRY PROFILE Introduction Direct to Home (DTH) is a distribution platform for multichannel TV programmers on Ku band (high frequency of 11.7 to 14.55 Gigahertz) by using a satellite system which transmits signals directly to subscriber premises. The term predates DBS satellites and is often used in reference to services accepted by lower power satellites which required larger dishes. How DTH Work:- Following are the simplified steps on how DTH works: 1. Tata Sky uplinks all
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TAGLINES OF COMPANIES L&T - We Make the Things that Make India Proud LG - Digitally Yours Sify - Making the Internet work for you Voltas - ACs with IQ Alcatel - Architect of an Internat World Cathy Pacific Airlines - The Heart of Asia MS Office 97 - Work Less‚ Do More Hyundai - Drive Your Way Canon - Delighting You Always Philips - Sense & Simplicity The Economic Times - The Power of Knowledge Cell One - The One for Everyone Cantabill - International
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Poter’s Diamond Analysis on FDI in India Factor Condition; ➢ India is the second most populous country in the world. Some 68% of the population still lives in rural areas. A total of 550 million Indians are under the age of 25 and 350 million under 15 years (IBEF‚ 2008). By 2013‚ the net addition to the productive population (age 25-44 years) will be 91 million‚ or 33 %. The biggest benefit of this demography is the high consumer base [pic] [pic] ➢ The working age populaton is expected
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January 3‚ 2013 [RURAL FIELD REPORT] Report On Field Study & Experiential learning by visiting various Rural Areas Date – 03/JAN/2013 Submitted To: Professor Vikram Parekh Submitted By: Ashwin Govindankutty Faisal Shaikh Reagan Chettiar Shivanand Kotian Suraj Tamhane Vineeth Damodaran 05 42 11 20 48 52 Page 1 January 3‚ 2013 [RURAL FIELD REPORT] ACKNOWLEDGEMENT We are grateful to Professor Vikram Parekh‚ Faculty of subject Marketing Applications and Practices‚ for giving
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Topic of the article: Market leaders’ v/s Market followers Author Ruhi Lal Senior Lecturer Amity School of Communication (ASCO) Amity University‚ Sec-125‚ Noida‚ UP The author can be reached at rlal@amity.edu Abstract The article is aiming to study how big brands are losing their market share & what changes they are bringing in their marketing strategy to cope up with the current market scenario or to regain their market share. This study is focused on leadership in Indian market
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Advertising * A public notice meant (a) to convey information (b) invite patronage or some other response. Inform and persuade ("stimulate demand"). From a marketing context‚ advertising could be defined as "a paid form of nonpersonal communication about an organization and/or its products that is transmitted to a target audience through a mass medium." Therefore one kind of promotional activity‚ separate from publicity (free)‚ sales promotion (not forms of communication)‚ and personal selling
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Introduction to DTH Services DTH stands for Direct-To-Home television. DTH is defined as the reception of satellite programmes with a personal dish in an individual home. How does DTH work? A DTH network consists of a broadcasting centre‚ satellites‚ encoders‚ multiplexers‚ modulators and DTH receivers. A DTH service provider has to lease Ku-band transponders from the satellite. The encoder converts the audio‚ video and data signals into the digital format and the multiplexer mixes
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