Marketing mix - Product Agenda ✦ Product ✦ Service ✦ Product life cycle ✦ Experience Aim: transform strategic decisions already take into a sustainable and attracted commercial offer. From a managerial point the key question is: how can we transform our decision‚ our value proposition into something that can be bought by the market? We have to consider that there are several models that have been suggested over time to depict from a managerial view point what marketing mix meansthey clarify the
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Ten Schools Of Strategy 1 Following are the ten schools of strategy : The Design School : This school seeks to find a match or fit for internal capabilities and external possibilities. It says to think before you leap.It lays a lot of importance on the analysis of external and internal situations. External covers the threats and opportunities and the internal covers the strenghths and weaknesses.Basically it is a SWOT analysis.Social responsibility and Managerial values also play a role in the
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essential to the human body. If individuals from third world countries eat the GM foods they are also consuming vitamins and minerals. Rice is one of the main foods that these people have in their diets‚ the Swiss Federal Institute of Technology Institute of Plant Sciences have genetically modified rice into “golden” rice which contains vitamin A. This is an
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The technology has one of the biggest development for the last years. A recent survey says that 95% of people will use gadgets in 2020. Evolution of technology has really changed the world: from the industry to the modern people’s lifestyle.R The first cellphone was created by Martin cooper in 1983 and cost almost $4000.This cellphone weighed in at 2.5 pounds and had a battery life of 20 minutes. So don’t complain about your smartphone battery life now. 7 hours is much better than 20 minutes‚ especially
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internationalization‚ economy and social structure is facing significant transformation. The integration of casting industry and the introduction of advanced technology is an important way for development. With the increase of input in science and technology innovation by government‚ industry and society‚ the situation of lack of science and technology investment‚ talent shortage‚ backward facilities‚ insufficient demand and weak innovative atmosphere has been changed. As labor intensive industries
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the world. Thus‚ this country has been scientifically advanced for several centuries now and the Indian scientists have made numerous path-breaking discoveries in the field of science. The various fields in which the Indian scientists have excelled include mathematics‚ warfare‚ geometry‚ astronomy‚ medicine‚ space science‚ physics‚ chemistry‚ botany‚ etc. The astonishing inventions of the Indian scientists have played a vital role in the overall development of the country. They have also made
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A HISTORY OF SCIENCE AND TECHNOLOGY IN THE PHILIPPINES* by Olivia C. Caoili** Introduction The need to develop a country’s science and technology has generally been recognized as one of the imperatives of socioeconomic progress in the contemporary world. This has become a widespread concern of governments especially since the post world war II years.(1) Among Third World countries‚ an important dimension of this concern is the problem of dependence in
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The product The first market mix element is Product. A product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want. Product decision normally base on brand name‚ functionality‚ styling‚ quality‚ safety‚ packaging‚ repairs and support‚ warranty‚ accessories and services. These product attributes can be manipulated depending on what the target market wants. Also‚ customers always look for new and improved things‚ which is
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He has sold 800 units from 2006 and each stick cost Rs. 1050. All the above three innovations are indigenous and have been developed in rural India using basic simple technology. All the above innovators have patented their products and are getting enquiries from across the globe for their innovative products. But there is one thing common to all the three persons mentioned above. They have been moved by incidents in their lives. Mansukhbhai thought of the fridge when he saw a
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Today‚ stories are an intrinsic part of our societies and culture. Movies‚ books‚ music‚ news media‚ religions‚ architecture and painting‚ you name it‚ and the influence of storytelling is to be seen in all aspects of our life. Defining our values‚ desires‚ dreams and‚ as well as our prejudices and hatreds‚ don’t you want to know how it all began? Well‚ the history of Storytelling is the prime focus of this article. Traditionally‚ the oral stories have been handed over from generation to generation
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