into a new country‚ marketers must be aware of various environmental differences that they may have to address‚ such as media restrictions and cultural and legal factors. These environmental factors differentiate the domestic market from international markets and must be included when planning a product’s marketing strategy. They include various cultural‚ social and legal/political factors. Legal factors‚ in particular regulations on advertising images‚ claims‚ and media‚ are of concern to marketers
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Relationship between Culture and Globalization 1. Cultural Homogenization * resulting from increased communication‚ technical convergence * transformation of other regions‚ cultures‚ nations‚ societies by the culture of the economically dominant west - McDonaldization * contributing factors … A) global transformation of local culture * mass marketing on international level displaces strategies built around national‚ regional‚ cultural differences * but products that are outwardly
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actions‚ in the process of intercultural communication. The adequacy of the understanding of the actions and their causes depend building a relationship with another person. Therefore‚ stereotypes allow to speculate on the causes and possible consequences of their own and others ’ actions. A person is endowed by certain traits and qualities with the stereotypes‚ and it is predicted behavior on this basis. Thus‚ stereotypes play a very important role - in communications‚ in general‚ and in the process of
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Effect of Cultural Globalization in Intercultural Communication A. Background It’s almost always about international trade‚ foreign investment‚ capital flow and all the rest. But what about culture‚ identity‚ traditions and ways of life; do these things amount to anything? True‚ globalization has various manifestations. If viewed strictly from economic terms‚ then the debate delves into trade barriers‚ protectionism and tariffs. Powerful countries demand that smaller countries break down all
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Sensitivity‚ Sexuality‚ and its Subliminal Doings In both Women and the Rise of Raunch Culture and The Porn Myth‚ Naomi Wolf and Ariel Levy touch on both sex and porn‚ and how they both have had effects on men and women in today’s society. They both contain arguments fighting how porn has ruined human relationships and how women have given into a raunch culture. In her article‚ Ariel Levy discusses women and how they have adapted and changed in a sexual way over time. Naomi Wolf discusses how
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CMM 470: Intercultural Communication Dr. Alex Stana Spring 2015 Roots Paper: Writing instructions Available points: 100 Length: 2 pages‚ double spaced‚ 12 Times New Roman font Due date: February 25 What is your understanding of your cultural identity at this moment in your life? Has this understanding changed over the past few years? Has it changed over the past semester‚ or since you became part of the Fayetteville State University community? Has your cultural identity always been similar to what
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Misty Harrison Professional Communication on Interdisciplinary Teams and a Nurse’s Duty San Jacinto College Central School of Nursing April 9‚ 2013 Professor Ashworth The news bulletin I found is from the July 2012 issue Vol. 43 No.3. It focuses on the importance of communication and patient safety. A nurse cannot do his/her job safely without proper‚ professional communication with the entire interdisciplinary team. The interdisciplinary team is most often composed of a RN‚ APRN‚ LVN
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‘collaborative dialogue‚ where participants learn with support from each other’ (Ashton et. Al.‚ 2008‚ p. 10). Where staff and families are different from cultural and linguistic and their cultural communication practices. Knowing about aspect such as body language‚ forms of address‚ eye contact and personal space can help promote effective cross-cultural communication. When educators are knowledgeable about experiences‚ social practices and languages that children bring from home‚ they are able to ‘include
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AVOIDING CROSS-CULTURAL MISCOMMUNICATION Abstract International business has been developing fast in the globalization. We can see Chinese businessmen in most of places in the world‚ from Africa to America‚ and many 2 foreign companies are investing in China‚ vise versa. I‚ a Vietnamese woman‚ am working for Korea National Oil Corporation (KNOC) in oil and gas field in Vietnam where lots of foreign oil and gas corporations are operating such as KNOC‚ Halliburton‚ Schlumberger‚ BP‚ and Premier.
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Associate Level Material Appendix C Cross-Cultural Communication Matrix Use the matrix to complete the country information. Write 3-4 sentences for each item. • Access the Business Around the World information by accessing http://www.mhhe.com/business/buscom/bcommonline/ • Select three regions of the world to research by clicking the map on the lower-left corner of the page. Select one country from each region you chose to research. Enter your final country selections into
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