MASTER OF BUSINESS ADMINISTRATION MM5762 MARKETING MANAGEMENT GROUP PROJECT LECTURER: DR. PIYUSH SHARMA FACULTY OF BUSINESS THE HONG KONG POLYTECHNIC UNIVERSITY Prepared by Group 2 KWAN Tak Wing Andy 13036541G SHUM Tiu Tiu Danny 13010819G WU Fung Nga Tracy 13033465G YEUNG Shuk Ming Ming 13021967G FONG Ying Ying Scarlett 12011198G TABLE OF CONTENTS 1 INTRODUCTION 3 2 MARKETING STRATEGY 4 3. MARKETING MIX 7 4. CUSTOMER RELATIONSHIP MANAGEMENT 8 5. MARKET ANALYSIS
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Paurav Shukla Marketing Research Download free ebooks at bookboon.com 2 Marketing Research © 2008 Paurav Shukla & Ventus Publishing ApS ISBN 978-87-7681-411-3 Download free ebooks at bookboon.com 3 Contents Marketing Research Contents Preface 10 12 1.1 1.2 1.2.1 1.2.2 1.3 1.3.1 1.4 1.4.1 1.4.2 1.5 1.6 Introduction to marketing research: Scientific research approach and Problem definition Introduction Marketing Research The need for marketing research
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Roles of a Manager Samhitha Kandlakunta University of Dallas Introduction: The old school of management defines a manager as a person who performs the management functions of planning‚ organizing‚ coordinating‚ staffing and controlling. However‚ the role of a manager in the modern world is multifaceted and cannot be restricted strictly to the above mentioned functions. Mintzberg’s categorization of the roles of a manager under the heads of Interpersonal
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UNIVERSITY OF SCIENCE & TECHNOLOGY Y E M E N UNIVERSITY OF SCIENCE & TECHNOLOGY Y E M E N SEPTEMBER SEMESTER 2012 BMMK5103 MARKETING MANAGEMENT ASSIGNMENT Case Study‚ NIVEA FOR MEN Submitted by: Abdulsalam Al-Souhigi Academic No.201110007 Dr. NABIL ALABSY Table of Contents 1. Question No. 1 ………………………………………………….. 3 2. Question No. 2 ………………………………………………….. 4 3. Question No. 3 ………………………………………………….. 5 4. Question No. 4 ………………………………………………….. 6
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1. Which of the following statements about common law is true? a) It is a wrongful act‚ damage‚ or injury done willfully. b) It is enacted by legislation c) It is found everywhere but is not backed by the EEOC d) It is based on a history of court decisions and customs. 2. Right to work laws allow states to: a) Establish emergency strike provision when a strike threatens public welfare b) Maintain a list of arbitrators to in contract settlement c) Pay less than federal minimum wages d)
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BUSINESS MANAGEMENT 3C (MANAGER DEVELOPMENT/BUM 321) ASSIGNMENT 1 Question 1 a) The roles of management are the four basic management functions (planning‚ organising‚ leading and controlling) and six additional management functions (decision making‚ communication‚ coordination‚ delegation and disciplining). The basic management functions are the most important steps in the management process and are performed consecutively during each activity during the simultaneous performance of different
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Managers can use humor and give their employees small tokens of appreciation for work well done. Also‚ when leaders themselves are in good moods‚ group members are more positive‚ and as a result they cooperate more. 127 Finally‚ selecting positive team members can have a contagion effect because positive moods transmit from team member to team member CASE1 Emotions and positive moods appear to facilitate effective decision making and creativity. ● Recent research suggests mood is linked
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Running head: OPERATIONS SERVICE MANAGEMENT Operations Service Management Name: Institution OPERATIONS SERVICE MANAGEMENT Introduction Operations management is the process by which the managers in an organization ensure that all the services delivered by the organization are efficient using as little resources as possible. The essay uses the electronic business as the example in this case. Service people are the members of staff that help to attend to the clients or customers. In short
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As a case manager you must prepare and plan for the meetings that will be presented and discussed to a group. “Before the meeting‚ review the details of the case. Bring the intake and assessment material with you‚ and refer to it if you do not know the answer to a question. In general‚ however‚ you should be able to answer most questions without reference to the material.”(Summers‚ N. p. 355‚ 2012) Some important elements when presenting to a group about the client to address would be. Why
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M. Frans DJIKSTRA Business Manager at OLVEA Fish and Oil. M. Frans DJIKSTRA works as Business Manager at OLVEA Fish and Oil. OLVEA Fish and Oil is a family company belonging to the SIRH Group that has been founded many years ago by Marc Daudruy. The headquarter and the factory are both located in Saint-Léonard close to Fécamp(76). The company manufactures many different kind of oils‚ gather in two mains categories: Fish oils and Vegetable oils. Fish oils are used for animal feed‚ oil concentration
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