KFC FRANCHISE OPPORTUNITY I. Initial Start up Costs and Franchise Fees (USA‚ Some financial rquirements vary from country to country) Total Investment: $1‚200‚000-$1‚800‚000 Initial Franchise Fee: $25‚000 Royalty Fee: 4%/ year Advertising Fee: N/A Term of Agreement: 20 years Renewal Fee: $4.9K Owned By: Yum! Brands Required to purchase multiple units/ master licenses KFC‚ Pizza Hut‚ Taco Bell‚ A&W Restaurants Multibranding encouraged when feasible Financing: Third Party Financing
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History and Background KFC also known as Kentucky Fried Chicken is a chain of fast food restaurants based in Louisville‚ Kentucky. KFC primarily sells chicken pieces‚ wraps‚ salads and sandwiches. While its primary focus is fried chicken‚ KFC also offers a line of roasted chicken products‚ side dishes and desserts. KFC is currently one of the largest businesses of the global food service industry. KFC is founded by Colonel Harland Sanders. Sanders passed through several professions
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CONTROL OF FOOD QUALITY IN KFC In theory an employer must eliminate risks‚ or if not control them to the fullest extent possible. In the fast food industry there are certain regulations that are intended to eliminate the risk of bad food quality but these regulations do not eliminate the ability of a fast food outlet to produce food that is harmful to those who consume it. For example the Food Act (2003) and the Food Regulation Act (2004)‚ that cover issues such as food standards and handling
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KFC‚ or also known as Kentucky Fried Chicken‚ has been one of the most famous fast food franchises nowadays along with McDonald’s and Subway. Looking at the graph above we can see that Yum! Brands‚ the parent’s company of KFC are the third biggest firm in the fast food industry. By serving more than 12 million customers in 21000 stores in 109 countries every day‚ KFC has become the world most popular chicken fast food franchise. (1) However‚ over the past decade‚ KFC’s suppliers have been caught
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HISTORY KFC (formerly known as Kentucky Fried Chicken) is a trademark franchise of Yum! Brands‚ Inc.‚ headquartered in Louisville‚ Kentucky‚ United States .Founded by Col. Harland Sanders‚ KFC is known mainly for his fried chicken‚ which is usually served in a bucket . Col. Sanders began selling fried chicken at his gas station in the year 1939 in Corbin‚ Kentucky which subsequently moved to a motel. He closed his business in the late 1940s when the Interstate highway through town. In the early
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KFC thinks it’s got the next "Where’s the beef?" The chicken chain‚ which reported nearly $5 billion in sales last year‚ is rolling out what it’s sure is a viral tagline for what it’s sure is a killer new product made for millennials. KFC is so certain that it’s giving the launch more support than it’s given any in more than a decade—up to an estimated $50 million. And it has tapped an Academy Award winner‚ David O. Russell of "Silver Linings Playbook" fame‚ to direct the ads. KFC is touting
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Market Internationally & KFC in China Due to the environmental and sociocultural forces‚ there are always differences between domestic and international marketing. However‚ international companies wish they could standardize the marketing mix for cost saving and easier to control‚ plus less time to be spent on the marketing plan. But it is almost impossible to standardize the marketing mix while expanding internationally as each market is unique. I think most products should be customized for
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On 25th September 2012‚ I started my research in one of the most popular fast food restaurant which is KFC and it’s located in Tesco Nilai‚ Seremban. That day‚ I reached there around one o’clock in the afternoon and going to have my lunch at KFC also. I used to be there in afternoon as most of the customers or crowd will be there due to the lunch value in KFC. Tesco KFC was crowded and occupied with people as it was peak hours for lunch and most of them are workers from nearby shop lots in Tesco
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Background to KFC KFC is part of Yum! Restaurants International‚ a global company which also includes Pizza Hut‚ Taco Bell‚ Long John Silvers and All American Foods in its portfolio. In Southern Africa‚ KFC is the largest player in the Quick Service Restaurant (QSR) Industry and as a brand it is has the largest TV spend in South Africa (followed by MTN‚ Cell C and then Vodacom). As a marketing team we are involved in making over 30 television commercials in a year so it is a very busy and fast
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sales force themselves. SELECTION OF THE COMPANY The companies that the research team has chosen consist of MCDONALD’S‚ PIZZA HUT and KFC‚ three franchise companies that provide food for the masses to enjoy. CONTACT PERSON For each of the contacts the researchers had to call the companies who have bought the franchises in Pakistan‚ which are Cupola for KFC‚ Siza Foods (Private) Limited for McDonalds and MCR (Pvt.) Ltd for Pizza Hut. All three companies could not provide the sales related information
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