Real Time Business Intelligence at Continental Airlines 1. Describe “active” data warehousing as it is applied at Continental Airlines. Does Continental apply active or real-time warehousing differently than this concept is Normally described? Explain your answer. Answer: as shown in the case Continental senior management decided to invest in enterprise data warehouse that all employees could use for quick access to key information about the business and its customers. The data warehouse initial
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Continental Airlines: Outsourcing IT to Support Business Transformation Prepared by Neils Christensen and Keri Pearlson As the Texas sun began to set‚ Janet Wejman‚ the Chief Information Officer for Continental Airlines looked out the window of her Houston-based office and considered what her next move should be. It was now November 1996 and while she had only been with the company for a few months‚ she faced a dilemma relating to the airline’s information technology outsourcing agreement with
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Optimizing Pilot Planning and Training for Continental Airlines Summary Continental Airlines is the fifth largest airline based on passenger volume in United States. It provides over 1‚100 daily flight services to five continents. Effective manpower planning is a key component for the success of Continental Airlines. It is essential for Airline Company to adjust its need for pilots constantly in different position in response to new market opportunities‚ changing passenger demand‚ acquisition
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complete transformation of Continental Airlines Overview When Gordon Bethune left his job at Boeing in February 1994 to accept the position of chief operating officer (COO) of Continental Airlines‚ the company was struggling to survive. Even though it was the fifth largest commercial airline in the United States‚ with revenues of nearly 6 billion dollars‚ the company had reported a net loss every year since 1985‚ and was ranked the last among the top ten commercial airlines in the United States in
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VINCI – An Analysis I have chosen to work with Vinci corporation a multinational construction and energy company headed in France with subsidiaries all over the world. 1.VINCI is a French concessions and construction company founded in 1899 as Société Générale d ’Enterprises. It has employees of about 179‚000 and is one of the largest construction companies in the world by revenue. It was formed in 1899 by French engineers Alexandre Giros and Louis Loucheur. It has went on to become the largest
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The Differences of Strategic Positioning Between Southwest Airlines Corporation and Continental Airlines Nowadays‚ Porter’s 5 Rules of Strategic Positioning as a most common business theory plays a significant role in operating companies and planning business activities. Southwest Airlines Corporation (Southwest) proves that clearly by its success. And the year-end results of Southwest marked 29 consecutive years of making profit (Govindarajan and Lang‚ 2002). I will elaborate how the Porter’s 5
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profitable and unprofitable customers. Customer profitabilty analysis idetifies customer service activities and cost drivers and determines the profitability of each customer or customer group. Here‚ customer service include all activities to complete the sale and satisfy the customer including advertising‚ sales calls‚ delivery‚ billing‚ collection‚ service calls‚ inquiries and other forms of customer service. Customer profitability analysis allow managers to: Identify most profitable customers Manage
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CUSTOMER PROFITABILITY ANALYSIS Customer profitability analysis (CPA) can be defined as a method used to compare the costs of all the activities used to support a customer or a customer group with the revenue generated by that customer or customer group. It is the analysis of the revenue and costs that relates to the customers which can be determined by considering the similarities and differences in customers’ buying behaviours and customer preferences. From the definition‚ it shows three features
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Mindy’s Sections Profitability BJB intends to apply a six sigma approach to improving profitability in the innovative CD changers. Using such tools provided through this approach will lead to major cost reduction and quality improvements that will result in an increase in profitability. The approach will involve measuring capability of processes to produce services and products that remain free of defect. Experts at BJB will analyze standard deviation‚ short term performance data‚ and critical
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A customer profitability analysis is an evaluation process that focuses on assigning costs and revenues to segments of the customer base‚ instead of assigning revenues and costs to the actual products‚ or the units or departments that compose the corporate structure of the producer. Approaching profitability from this angle can sometimes provide valuable insights into how each step of the process of designing‚ manufacturing‚ and ultimately selling a good or service incurs cost and generates revenue
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