RISEBA bachelor THESIS 2012 Professional Higher Education Bachelor ’s programme “European BUSINESS studies” bachelor Thesis Measurement of trade show performance and its profitability within “Biosan‚ Ltd” Company. Izstažu darbības un tā rentabilitātes novērtējums‚ uzņēmuma “Biosan‚ Ltd” ietvaros. Author | | studentOlga Oleha | Thesis Supervisor | | Dr.oec‚ assistant professor Anatolijs Petrovs | Programme Director | | Mg.oec.Iveta Ludviga | RIGA‚ 2012 TABLE
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CASE STUDY - PEPSI: PROMOTING NOTHING QUESTION 1: What markets should Pepsi target for Aquafina? Pepsi Cola and Coca-Cola have been competing with each other for many years through numerous taste tests and television ads. One of the ideas they came up with is water. In the early 1990s Evian and Perrier were the brands that dominated the niche and helped establish bottled spring water’s clean‚ healthy image. Pepsi first tried to attack this market with bottled and sparkling water but failed. In
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Marketing strategies of Pepsi Eastern Europe‚ Mexico‚ china‚ Saudi Arabia and India markets have now become the hotspots for Pepsi as the increasing global advertising strategies are escalated. As such‚ Pepsi now operates in more than 190 countries and with 37% global market share. Pepsi recognizes the need to carefully integrate high standards in various processes of supply chain especially at the retail level. The company strives for excellence specifically for the products or brands as well as
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Meaning of monetary policy Monetary policy is the management of money supply and interest rates by central banks to influence prices and employment. Monetarypolicy works through expansion or contraction of investment and consumption expenditure.Monetary policy is the process by which the government‚ central bank (RBI in India)‚ or monetary authority of a country controls : (i) The supply of money (ii) Availability of money (iii) Cost of money or rate of interest In order to attain a set
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Case2: Pepsi The Pepsi cola company had the idea of offering a Harrier jump jet as a joke promotion. The advertisement was first shown in the Seattle area in the US. It showed a teenager modeling some merchandise available as part of the Pepsi Stuff Promotion. At the end a Harrier jet landed outside the school and the boy came out of the cockpit saying‚ “It sure beats taking the bus to school”. The promotion rules allowed customers to save up Pepsi Stuff points by collecting labels from Pepsi drinks
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Introduction Mobi Plus Ltd produces mobile phones for sale in various shops and supermarkets. In today’s competitive market where mobile phones have a short product life cycle‚ it is important for producers to develop and market products that not only meet the customers demand for features and applications at a certain price level but also generate the desired profits to make it a viable business model. This essay analyses the benefits and limitations of using target costing and life-cycle costing
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International Journals Review Jstore.org Journal Review #1 Accounting Measures of Corporate Liquidity‚ leverage and costs of financial distress. Teresa a john Synopsis: When the cost of financial distress is high in a firm that firm may maintain a large amount of its total asset as liquid asset and be careful on taking debt. This journal has talked about the relation on the financial distress the cost of corporate liquid policy and the leverage policy of the firm. Liquid asset constitute
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Department: Nicholas Calder Bedrijfseconomie S234854 Zorka Simon Finance 2013 The evolution of market liquidity during the financial crisis In this paper I will examine the dynamics of financial liquidity during the crisis of 2007 using different market liquidity measures. I will also try to explain the characteristics‚ the role of banking and Basel III that are encountered with market liquidity. 1 Bachelor Thesis 1. Table of contents 2013 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Table of
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COCA COLA VS.PEPSICO 1. Current Ratio Liquidity Measurement Ratio | Coca Cola | PepsiCo | Current Ratio | 1.13 | 1.44 | The current ratio measures the company’s ability to pay its short term obligations with its short term assets. Between Coca Cola and PepsiCo‚ PepsiCo has a higher current ratio implying that the latter is more capable of paying its obligations. The debt management policies of Coca Cola in conjunction with share repurchase program and investment activity resulted in current
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Successful CRM: Turning Customer Loyalty into Profitability By Bob Thompson CEO‚ CustomerThink Corporation Founder‚ CRMGuru.com [pic] October 2004 Compliments of: [pic] Copyright © 2004 RightNow Technologies. All Rights Reserved. Executive Summary Customer relationship management (CRM) gained recognition in the mid-1990s‚ primarily driven by its perception as information technology (IT). However‚ not enough attention has been given to the fundamental drivers of CRM success:
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