Marketing Strategies of Pepsi Co. PepsiCo is the second largest food and beverage company in the world. Caleb Bradham founded PepsiCo in 1898‚ a pharmacist and drugstore owner‚ who formulated the ingredients for the syrup‚ originally called Brad’s drink‚ of what is known today as Pepsi-Cola. PepsiCo’s mission is to be the world’s most premier consumer products company focused on convenient foods and beverages. PepsiCo has six guiding principles that include‚ “Care for customers/world we live
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International Review of Business Research Papers Vol. 8. No.4. May 2012. Pp.157 – 176 Bank Profitability: The Case of Bangladesh Mohammad Abu Sayeed*‚ Piyadasa Edirisuriya** and Mohammad Hoque*** This study attempts to examine the impact of asset and liability management on the profitability of commercial banks in Bangladesh. Commercial banks are segmented into high profitable and low profitable and private and public banks. While applying Statistical Cost Accounting (SCA) methods
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Issue. 1‚ January 2011(pp.35-44) Liquidity Risk Management: A comparative study between Conventional and Islamic Banks of Pakistan Muhammad Farhan Akhtar‚ Khizer Ali‚ Shama Sadaqat Hailey College of Commerce‚ University of the Punjab‚ Lahore‚ Pakistan. ABSTRACT The role of Bank is diversified into financial intermediaries‚ facilitator and supporter. Yet the banks place themselves as a trusted body for the depositors‚ business associates and investors. Liquidity risk may arise from these diverse
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Soft drinks in India is a INR 11‚000 Crore industry1. The rising mercury levels have ensured that the Indian soft drinks industry is going through a healthy phase wherein‚ it registered an impressive growth of 24.6% in the year 2011/12. Carbonates had a growth of 13.6% growth‚ Bottled water saw an incredible 34.3% growth‚ Fruits and vegetable juices registered a growth of 29.7%‚ Sports and energy drinks saw a growth of 17.2%. PepsiCo operates in these product lines and the impressive growth numbers
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Profitability Ratios Profitability ratios measure two aspects of a corporation’s profits: (1) those elements of operations that contribute to profit and (2) the relationship of profit to total investment and investment by stockholders. The first group of profitability ratios [gross profit (or gross margin) percentage‚ operating margin percentage‚ and net profit margin percentage] expresses income statement elements as percentages of net sales. The second group of profitability ratios (return on
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manufacturing‚ marketing and distribution grain-based snacks‚ as well as carbonated and non-carbonated beverages. The company has 19 product lines and each one generates over $1 billion in annual sales. Some popular subsidiaries are from PepsiCo such as Pepsi‚ Diet Pepsi‚ Gatorade‚ Lay and Tropicana. They employ about 285‚000 people and its CEO is Indra Nooyi. This paper focuses on generating an overview of company operation and how the managers control it. Because PepsiCo is a large corporation so we
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PROFITABILITY RATIOS One of the most important measures of a company’s success is its profitability. However‚ individual figures shown in the income statement/profit and loss account for gross profit and net profit mean very little by themselves. When these profit figures are expressed as a percentage of sales‚ they are more useful. This percentage can then be compared with those of previous years‚ or with the percentages of other similar companies. Changes in the gross profit percentage ratio
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CUSTOMER PROFITABILITY ANALYSIS: CHALLENGES AND NEW DIRECTIONS Summary This article presents the concept of modifying cost accounting system in order to provide measurements from a customer profitability viewpoint. Most management accounting systems focus on products‚ departments or geographical areas‚ which have little to do with customers. A questionnaire was sent to marketing managers and marketing controllers and interviews with respondents. Much of this article draws on qualitative responses
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Liquidity‚ liquidity‚ liquidity….. In the context of the events of the last few years just how important is liquidity to the survival and well-being of Financial Institutions? Some believe it has a greater influence on events than Capital! Discuss. (In this assignment you need to outline the role of liquidity‚ issues arising when liquidity is scarce and compare the role of liquidity to that of Capital but most importantly give your own view on these matters) Role of Liquidity Liquidity can
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Profitability Profitability is the relationship between profit and sales and helps managers to determine how well each dollar of sales generates profits The level of profitability depends on: 1. The volume of sales 2. The percentage mark-tup applied 3. The level of expenses incurred There are three ratios to measure profitability: Gross Profit Ration (GPR) Is derived from the income statement It shows how well the company is maintaining and adequate margin between sales and purchases
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