ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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Law Assignment – 1 Max Marks: 20 Instructions: 1. The last date for the submission of assignment is 21.09.2013. The assignments submitted after the last date will not be accepted. 2. The assignment should be neatly hand written. 3. Subject name‚ Name of the faculty (Prof. KP & Prof. SN) to whom the assignment is submitted‚ your Name‚ Section and Class Roll No. should be clearly written on the cover page. 4. No need for stick file or plastic cover‚ neatly stapled assignment
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Selected Readings in Business (Shulman) Chapter 12 China: The Case for Negotiations Case Study: Chapter 12‚ p.1 After a year of market research‚ the United States asset management company Investese has decided to enter the Chinese market‚ a lucrative market with great growth potential. Therefore‚ it has begun to investigate the possibility of forming a joint venture with the Chinese fund-management firm Chan Ching‚ one of the largest such firms in China. Investese President Dan Brighton hopes
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Nursing 3400 Questions for Case Study 1 – Henry Williams Case Study 1. What are Henry’s strengths? Henry is independent and takes care of himself along with his wife. He is slowly losing his independence due to health related issues. He is alert and oriented x3. He had a stable job in his past. He is also making responsible plans for him and his wife’s future that will benefit them. 2. What are your concerns for this patient? One concern is the patient’s lack of knowledge about his health
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Case Study 1: KFC and McDonald’s in Shanghai) Question 1: Who is running the more successful business in Shanghai: KFC or McDonald’s? Why? KFC is running the more successful business in Shanghai. The reasons are as follows: 1. In 2002‚ Shanghai KFC ranked first among China’s 500 catering companies with an annual turnover of 804 million yuan. (see Exhibit 2) 2. According to a survey published in IMI Consumer Behaviors and Life Patterns Yearbook 2002‚ the five most popular western fast-food
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Chapter 5 Case Study 1 1. What do you think some possible drawbacks from recruiting from social network site might be? Some possible drawbacks from recruiting from social network site may be that it opens up the possibility for hackers to commit fraud and launch spam and virus attacks. It also can increases the risk of people falling prey to online scams that seem genuine‚ resulting in data or identity theft. 2. What other sources of applicants might work just as well or better than social networking
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Case Study: Dubai Sports Complex Project Sheikh Hamdan Bin Mohammed bin Rashid Sports Complex (Dubai Sports Complex) Main Contractor : Saudi Bin Laden Client : Dubai Municipality Products Supplied Material: 1. Porcelain tiles (10x10) 2. Unicroma Series (60x60) 3. Technocroma Series (60x120) Estimated tiles quantity : 12‚000 sq.m. Estimated project value : $300 million Completion date : 2010 Background Sheikh Hamdan Bin Mohammed bin Rashid
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Read the following two case studies and answer the questions that follow: Case Study 1: 25 Marks Charisma Corporation (CC) has recently embarked on a new kind of training. The corporation is teaching many of its employees—especially those in marketing and sales—to make decisions on the basis of non-verbal communication cues. For Malini Varma‚ Vice President of CC‚ focusing on non-verbal communication has become an important part of her inter-personal dealings. Several years ago‚ Varma
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BUS204 – OPERATIONS MANAGEMENT CASE STUDY II ZYCHOL CHEMICALS CORP.1 Due Date: 10 Mart 20102 Bob Richards‚ the production manager of Zychol Chemicals‚ in Houston‚ Texas‚ is preparing his quarterly report which is to include a productivity analysis for his department. One of the inputs is production data prepared by Sharon Walford‚ his operations analyst. The report‚ which she gave him this morning‚ showed the following: 2000 Production (units) Raw Material Used (barrels of petroleum byproducts)
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Case Study on Local Motors : Designed by the Crowd‚ Built by the Customer Submitted to: Submitted by: Dr. Dindayal Swain Ruchika Mahapatra DECLARATION I hereby declare that the case study on “LOCAL MOTORS : DESIGNED BY THE CROWD‚ BUILT BY THE CUSTOMER – A Case Study” submitted to International Business Institution‚ Bhubaneswar is a record of original work done by me. Miss Ruchika Mahapatra PGDM 2013-15 INDEX NAME PAGE NO. Background of the Company 1
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