4G – Corporate Strategy Assignment 2 Instructions: Please‚ read the Manchester United Case carefully‚ then‚ answer the questions using the template provided. Format: * Individual based * Font: Times New Roman‚ 12‚ single space * Max 4 pages (See below) * Page 1 (list of stakeholders) * Page 2 (Stakeholder mapping : actual situation from the case) * Page 3 (Stakeholder mapping: preferred situation) * Page 4 (Justify the “preferred” mapping)
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about the town of Manchester written by Ewan MacColl in the early 1960s which is called “Dirty Old Town”‚ the now anthem of Manchester. Heard a siren call from across the docks Saw a train set the night on fire Smelled the spring on the Salford wind Dirty old town Dirty old town The chorus of this song show reflects pretty well the living circumstance of the workers in Manchester in 1878‚ the year of birth of ManUtd. On an unoccupied land at the North Road in North Manchester Business park between
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According to the case‚ ManUtd had developed a global fan-base of 100 million in 2009.Asia has the largest fan base at 50 million‚ followed by Europe with 35 million‚ Southern Africa with 8 million and the US with 7 million fans. The extent of their fan base provides significant international competitive potential and is evidence of the opportunity for further global expansion. Nevertheless‚ in order to exploit this international potential‚ ManUtd must develop and engage in relationship management with both
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The Manchester United Singing Section I came up with the idea of writing this article at the start of the October half-term. As a Manchester United season ticket holder‚ I had the prospect of seeing four games during this two-week break. The second of those games‚ a Wednesday night Champions League game against Real Sociedad of Spain‚ was the game during which United had chosen to trial the much anticipated singing section. The singing section was an idea pushed by two fan groups‚ Reclaim United
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Identify who you believe to be Manchester United’s key stakeholders and evaluate their influence in relation to the ethical stance taken by the company. Ethical stance defined by Johnson and Scholes as: ’the extent to which an organisation will exceed it minimum obligations to stakeholders and society at large.’Four possible ethical stances exist and are stereotypes for any organisation. The first ethical stance is short-term shareholder interests; a company who stick very close to laws and regulations
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19th century Manchester The Industrial revolution was a time for innovation. These innovations brought about many discrepancies as to whether or not the industrialization was a good thing or not. Many people stated that because of the technological advancements‚ the industrialization was a great thing to happen to Manchester. Others believed that the industrial revolution made Manchester dark and dreary as well as overcrowded and less beautiful than it previously was. As the product of the
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Manchester is a city and metropolitan borough in North West England with an estimated population of 503‚000.Manchester lies within the United Kingdom’s third largest urban area which has a population of 2‚240‚230.The local authority is Manchester City Council. Manchester is situated in the south-central part of North West England‚ fringed by the Cheshire Plain to the south and the Pennines to the north and east. Inhabitants of Manchester are referred to as Mancunians or colloquially as Mancs
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Situation Analysis: Manchester- Leading manufacturer of premium office furniture Revenues $2.33 billion in 2004.Home lines currently include Recliner‚ Home office‚ Media/Entertainment furniture. Home sales expected to grow 30% in 2005‚ from $260 million. Want to leverage manufacturing expertise and production capacity into household furniture Goal: To provide a complete family of household furniture products in the mid- to upper-price points. Paul Logan- Furniture Division revenues $990 million
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Membership Card In Queen Club‚ we have provided a membership card for all of our members. This membership card is for individual. This membership card is easier for our staff to recognize the member’s personality detail and the behavior of the members. In additional‚ the member also can enjoy the member prices when dining in our restaurant and collect the point too. Once the member has collected the point until the target‚ they may get a free gift from our club such as they may get a free voucher
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Manchester Manchester is a city and metropolitan borough in North West England .Manchester lies within the United Kingdom’s third largest urban area which has a population of 2.2 million.[5] People from Manchester are known as Mancunians and the local authority is Manchester City Council. Manchester is situated in the south-central part of North West England‚ fringed by the Cheshire Plain to the south and the Pennines to the north and east. The history of Manchester encompasses=englobe its change
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