KINGFISHER AIRLINES - BUSINESS STRATEGY AND MARKET ANALYSIS FOR INDIAN BUSINESS Aviation Sector in India – an Overview History of Civil Aviation in India. 1. The history of civil aviation in India began in December 1912. This was with the opening of the first domestic air route between Karachi and Delhi by the Indian state Air services in collaboration with the Imperial Airways‚ UK‚ though it was a mere extension of London-Karachi flight of the latter airline. Three years later‚ the first Indian
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Thursday 15 September 2011 Kingfisher half year sales up 3.8%‚ adjusted pre-tax profits up 24% to £439 million Group Financial Summary 26 weeks ended 30 July 2011 2011/12 2010/11 % Like- for-like (LFL) change change % Total Reported change +3.8% +3.0% +17.6% +16.5% +24.0% +27.4% +28.3% n/a % Total Constant currency Sales £5‚662m Retail profit £473m £402m Adjusted pre-tax profit Adjusted basic EPS 13.5p 10.6p Interim dividend 2.47p 1.925p (Financial net debt) / net
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Dubai based Emirate airlines‚ is among the most successful airlines in the world. This is the largest airline from the Middle East that had played a vital role in shaping up the Emirate state from a‚ oil rich Emirate to a global tourism destination. After UAE independence in 1974‚ Dubai along with other Emirates were served by Gulf Air. In 1985 when Gulf Air reduced its flights to and from Dubai‚ the ruling elite at Dubai realized‚ to have an exclusive airline for Dubai ‚ hence Emirate Airline (having just
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company has annual sales of over US$4 billion and a market capitalization of approximately US$12 billion. Its core business includes beverages‚ aviation‚ electrical and chemicals. The company markets beer under the Kingfisher brand and has also launched Kingfisher Airlines‚ an airline service in India‚ with international flights operating recently. United Breweries is India’s largest producer of beer with a market share of around 48% by volume. The UB Group’s brewing entity – called United
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Kingfisher – Marketing Strategy Contents 1. Kingfisher’s class of business & market strategy * CLASS OF BUSINESS * MARKETING STRATEGY SUMMARY 2. Marketing Strategy Details * LIFESTYLE MARKETING * CHANGING SHOPPING EXPERIENCE * GOODTIMES - KINGFISHER FLYING EXPERIENCE 3. Fighting competitions(SWOT) * STRENGTHS * WEAKNESS * OPPORTUNITIES * THREATS 4. Contribution To The Society 5. Bibliography Kingfisher’s class of Business & Market
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Kingfisher Airlines Marketing Strategies Kingfisher airlines launched its domestic air service operations in May 2005.KFA was promoted by UB group and offered a single class- “Kingfisher Class”. KFA successfully leverage the youthful and vibrant image of its kingfisher beer brand and called its airlines as ‘Funliners’ to emphasize the fun-filled experience. Within the first six months of its launch‚ KFA managed to corner a 6% market share in the domestic air travel mark. KFA started its operation
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TABLE OF CONTENTS CHAPTER 1 4 1.0 INTRODUCTION 4 1.1 MOTIVATION OF THE PROJECT 5 1.2 PROBLEM DEFINITION AND ISSUES (PROBLEM CHALLENGES) 6 1.3 OBJECTIVE 7 1.4 PROJECT METHODOLOGY 7 1.5 DEFINITIONS 9 1.7 PROJECT SCOPE 12 1.8 PROJECT LIMITATION 12 1.9 ACADEMIC AND PRACTICAL RELEVANCE OF THE PROJECT 13 1.10 EXPECTED PROJECT OUTCOMES. 13 CHAPTER 2 14 2.0 REVIEW OF LITERATURE 14 2.0.1 MAP FROM GOOGLE. 14 2.1 OVERVIEW OF THE POINT TO POINT DIRECTION ON KNUST CAMPUS. 15
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Survey regarding the People’s choices /Preferences about Petrol or Diesel vehicles Objective of the survey:- We are going to manufacture a car which satisfy the needs and demands of the people irrespective of rise in fuel prices Name :-_________________ Gender:- M( ) F( ) Age:-___________________ Occupation:- ___________________ Income:- 1) up to 3 Lakh 2) 3-5 Lakhs 3) 5-7 Lakhs
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[CASE ON CRISIS OF KINGFISHER AIRLINES] Prof. Bhavik M. Panchasara Marwadi Education Foundation’s Group of Institutions‚ RajKot‚ bhavikpanchasara@gmail.com ABSTRACT Indian Aviation Industry is one of the fastest growing markets in the world. But nowadays it is in the news due to different reason. And that is the failure of one of the leading aviation player - Kingfisher Airlines. The airline has been facing financial issues for many years. Till December 2011; Kingfisher Airlines had the second largest
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Analysis of Kingfisher PLC Table of Contents Overview of company................................................................3 Business Model.....................................................................4 Important financial variables and trends......................................5 Turnover................................................................................5 Profit.........
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