"Project on comparative brand equity of airtel and vodafone" Essays and Research Papers

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    Project Report

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    A study on data sales of airtel in rural market at Bharti Airtel Ltd‚ TVM A STUDY ON DATA SALES OF AIRTEL IN RURAL MARKET AT BHARTI AIRTEL LIMITED‚ TRIVANDRUM Submitted in partial fulfillment of the requirement for the award of degree of MASTER OF BUSINESS ADMINISTRAN Submitted by DILEEP A M MGT 0905259 Under the guidance of Faculty Guide Mrs. VEENA P K Faculty‚ IMK Alleppey Project Guide Mr. DIXEN ELIAS Zonal Sales Manager‚ Bharti Airtel Ltd‚ Trivandrum. INSTITUTE OF MANAGEMENT IN KERALA

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    ASSIGNMENT ON FUNDAMENTAL ANLAYSIS OF BHARTI AIRTEL SUBJECT:- SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT SUBMITTED TO Dr. Hussain Yaganti SUBMITTED BY 1. Devisetty Yeswanth 2008A7PS038H 2. G Sai Kaushik 2008A2PS300H BITS PILANI HYDERABAD CAMPUS FUNDAMENTAL ANALYSIS Fundamental analysis is the examination of the underlying forces that affect the well being of the company‚ industry groups and companies. As with most analysis the goal is to develop a forecast of future price movement and profit

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    Internal and External Equity Comparison Vaughn V. Van Over HRM/324 June 29‚ 2015 Professor Rebekah Benson Times change and as a result businesses have to change. Today ’s businesses face a very competitive globalized economy. For any organization to be successful in that market they have to take a substantial stand toward equity. Equity can affect an organization ’s ability to attract new employees‚ motivate current employees‚ and retain the best employees. All companies regardless of

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    Comparative Advertising

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    Journal of Business Research 62 (2009) 768–774 Contents lists available at ScienceDirect Journal of Business Research Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance Mehmet I. Yagci a‚ Abhijit Biswas b‚⁎‚ Sujay Dutta b a b Faculty of Economics and Administrative Sciences‚ University of Mersin‚ Mersin 33342‚ Turkey School of Business Administration‚ Wayne State University‚ 5201 Cass Avenue‚ Detroit‚ MI 48202

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    BRAND EXTENSION

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    Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during

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    INTRODUCTION 1.1 OVERVIEW We live in an era where telecommunications services hold a central role in every sphere of our lives (Came‚ 1984). Marketers argue with compact confidences that these emerging technologies have the ability to develop our lives and improve it in many ways (Risto‚ 2002). Moreover‚ it has facilitated the instantaneous cost reduction and quality improvement by offering different services by the companies (Douligeris and Pereira‚ 1984). The deregulation in the INDIAN telecommunication

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    Brand Building

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    Daystar University Topic: Brand Building Name: Joyce Njoki Admission Number: 10-1718 Submitted to: Mrs. Julie Muraya School of Communication Valley road Campus THESIS Topic Brand building Thesis statement Brand building is a public relation function that involves understanding the type of brand the company requires and the types of brand assets involved in brand building that lead to development of a strong brand. BRAND BUILDING Introduction Branding is the use of words‚ designs and symbols to

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    Equity Theory

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    Performance improvement Training Petronas has increase their performance by train all their employees to give a better services to the customers. They provide a regular training program to all of their employees in order to satisfy their customers. Staff training and development classes are available to all employees. Facilities Petronas also has improve their performance by providing extra facilities. They provides automated teller machine (ATM) and cash deposit machine (CDM) by CIMB. This is

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    MOHI JAIN RESERCH SCHOLAR MONAD UNIVERSITY HAPUR TOPIC: Business Ethics and Human Values[->0] Contents: 1. Abstract 2. An overview of business Ethics 3. Meaning of Business Ethics 4. Ethics in Religion 4.1 Hindu Ethics 4.2 Tirukkural 4.3 Buddhist Ethics Guidelines to Good Conduct 4.4 Arthaśāstra- the Ethics of Economics 5. Gandhiji’s Experiences with Ethics 6. The Buzz Word in Business World 7. The

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    Brand Valuation

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    Methods of Brand Valuation The various methods of brand valuation can be placed into four categories: (1) cost-based approaches; (2) market-based approaches; (3) income-based approaches; and (4) formulary approaches incorporating future benefits or comparative advantages. Cost-based Approaches This method considers the costs involved in creating the brand through the stages of research and development of the product concept‚ market testing‚ continued promotion during commercialization

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