Nokia Microsoft alliance LONDON – Feb. 11‚ 2011 – Nokia and Microsoft today announced plans to form a broad strategic partnership that would use their complementary strengths and expertise to create a new global mobile ecosystem. Nokia and Microsoft intend to jointly create market-leading mobile products and services designed to offer consumers‚ operators and developers unrivalled choice and opportunity. As each company would focus on its core competencies‚ the partnership would create the opportunity
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1. How was Samsung able to go from copycat brand to product leader? Samsung was a copycat brand from the time it started to around the 90s. Some of the first items they made were calculators and black and white TVs. In 1993 Samsung unveiled a new strategy that they called “New Management”. They made the decision not to be a cheap copycat brand anymore. Samsung cut ties with low end retailers like Kmart and Wal-Mart. They started distributing at stores like Circuit City and Best Buy. They started
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Nokia – The Success Enablers From the standpoint of innovation policy and supporting institutions the success of Nokia could be related to the Nordic decision to create the common standard Nordic Mobile Telephony (NMT). This provided Nokia with a common Nordic market of 20 million techno savvy customers before anywhere else in the world. And it provided a perfect platform for ‘infant industry development’ . When Nokia had grown sufficiently large on the back of this market it was blessed by
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Samsung Electronics Questions 1. Why should Samsung globalize? Globalization should consider as Samsung’s second strategy‚ as Kim mentioned in the article. The world becomes a single market‚ which is associated with globalized resources and systems. Globalization should consider as a beneficial and efficient plan for the company. First of all‚ when Samsung goes global‚ Samsung can gain greater market share‚ increase sales and profits. In the case study‚ the article mentions that not only there’s
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Samsung for the past 3 years has been sharing their sustainable accomplishments through a sustainability report. This report demonstrates the impact Samsung had on people‚ society‚ and the environment. The structure for their sustainable report closely resembles that of an annual report. It is divided into three parts: Sustainability overview‚ Material issues‚ and Facts and figures. They monitor their accomplishments by setting benchmarks for each year. An example of these benchmarks: in 2011 they
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MOBILE PHONES Back in 1994‚ Samsung’s cell-phone quality was so poor that its CEO burned cheap models in a company bonfire. Today‚ it has the Galaxy S smartphone series‚ which touts state-of-the-art specs (1 GHz processor‚ 5-megapixel camera). It has sold more than 10 million units since its June debut and has helped edge Samsung closer to unseating Nokia as the world’s top mobile-phone maker. http://www.fastcompany.com/most-innovative-companies/2011/profile/samsung.php Processing Power
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loyalty but are monitoring the company in places where are operating to see if they will be environmental friendly. In other to successfully scrutinize the firm‚ the managers of this company are evaluating their impact on the people and the environment. Nokia has done reasonably well and still setting target for future year in other to fully implement recommendations and research result. Corporate Social Responsibility is of the best way to monitor the progress and face the challenges confronting them.
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is also ever changing‚ and the marketer needs to compensate for changes in culture‚ politics‚ economics and technology. The acronym “PEST” is used to describe framework for the analysis of these macro environmental factors. PEST Analysis of the Mobile Phone Industry There are many factors in the macro-environment that will affect the decisions of the managers of any organisation. Tax changes‚ new laws‚ trade barriers‚ demographic change and government policy changes are all examples of macro change
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of directors. Evaluate the current board of Samsung Electronics. What are the strengths and weaknesses in the current board composition? How many directors can be classified as non-executive? How many can be classified as independent? What are your criteria’s for assessing director independence? Do you think changes need to be made to the current board composition? If no - why not‚ if yes - what changes would you recommend? The board of Samsung Electronics has 23 directors of which 7 are executive
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Political The Political factors relates to the factors which the government also affects such as government instability or rules and regulations which the business must follow. Nokia have recently moved one of its manufacturing facilities to India‚ and because of this it is important that Nokia follow the rules and regulations that are set in India‚ so that they can operate as efficiently as possible. The types of things they will have to be aware of is the minimum wage‚ the maximum hours a week
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